Full label filed with NIH — ingredients on public record
Label #312633 “Genius Lion's Mane” (The Genius Brand), entered 2024-07-25, with the full Supplement Facts on file. Company on file: Manufacturer — The Genius Brand.
Full record · lc-b596c30f · back to the summary
The Genius Brand Genius Mushrooms - Plant-Based Supplement for Immune
Exact product checkedGTIN not published · checked 2026-09-02
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
3listed rows
3separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 3 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Organic Lion's Mane (Hericium erinaceus) [Mycelium and Fruiting Body] | 500 mg | — | |
| Organic Cordyceps militaries [Mycelium, Stroma and Fruit body] | 500 mg | — | |
| Organic Reishi (Ganoderma lucidum) [Mycelium and Fruiting Body] | 500 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Exact trademark owner identified
USPTO lists Pacificnorthwest Naturals, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing4
We looked for these signals but could not settle them from public sources. A gap is not a strike.
“Lab tested” claimed, but no lab or report named
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 8,316 on 2025-07-31 to 8,348 on 2026-08-04 (net +32). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
3
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…CLINICALLY STUDIED INGREDIENTS:…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Quality-testing claim “…3RD PARTY LAB TESTED…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Manufacturing claim “…GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “The Genius Brand Genius Mushrooms - Plant-Based Supplement for Immune, Focus & Energy Support - Lion's Mane, Cordyceps & Reishi - Organic & Non-GMO - 90 Veggie Capsules…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
✓ Supplement Facts visible in photos✓ Found in NIH's label catalog (DSLD)✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-b596c30f (internal — no barcode published, which limits cross-checking) |
| Brand | The Genius Brand |
| Source listing identifier | B078SJ9F5S |
| Retailer listing title | The Genius Brand Genius Mushrooms - Plant-Based Supplement for Immune,… show full titleThe Genius Brand Genius Mushrooms - Plant-Based Supplement for Immune, Focus & Energy Support - Lion's Mane, Cordyceps & Reishi - Organic & Non-GMO - 90 Veggie Capsules |
| USPTO brand owner | Pacificnorthwest Naturals, LLC · LIMITED LIABILITY COMPANY · WASHINGTON, USA |
| Owner filed address | 30010 20TH PL SW, FEDERAL WAY, WASHINGTON 98023, UNITED STATES |
From the label (photo-read)
| Serving size | 3 Veggie Capsules |
| Servings per container | 30 |
| Pack statement | 90 VEGGIE CAPSULES |
| Badges printed on pack | GMP, NSF-certified, GROWN USA MUSHROOMS, 3RD PARTY LAB TESTED, GROWN USA, MUSHROOMS, GROWN *USA* MUSHROOMS, THIRD-PARTY LAB TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Organic Lion's Mane (Hericium erinaceus) [Mycelium and | 500 mg | High clearly legible in the photo |
| Organic Cordyceps militaries [Mycelium, Stroma and Fruit bod | 500 mg | High clearly legible in the photo |
| Organic Reishi (Ganoderma lucidum) [Mycelium and Fruiting Bo | 500 mg | High clearly legible in the photo |
Claims printed on the packaging:
“CLINICALLY STUDIED INGREDIENTS:” · “SUPPORTS HEALTHY:” · “FOCUS*” · “IMMUNITY*” · “ENERGY” · “DIETARY SUPPLEMENT” · “No Artificial Fillers Or Proprietary Blends” · “Fully-dosed, transparent ingredients for maximum efficacy.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 2 Veggie Capsule(s) · contents: 120 Veggie Capsule(s) · label #312633 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Lion's Mane | 1200 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store thegeniusbrand.com: 36 supplement products (+1 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record lc-b596c30f · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai