{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-bd0f79c1","processing":{"collection_process_version":"2026-07-23.4","last_collected_at":"2026-07-24T01:05:37-0700","last_collection_event":"intake","label_reader_version":"2026-07-23.5","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-24T04:27:58-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"names_only_amounts_unreadable","message":"The panel read captured 15 ingredient name(s), but no usable amounts; dose comparison is withheld.","product_conclusion":false}],"gtin":null,"listing_identifier":"B002H0KZ9M","brand":"Vitafusion","title":"Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals","listing_title":"Vitafusion MultiVites Gummy Multivitamins for Adults with 12 Vitamins and Minerals, Berry, Peach and Orange Flavored, America’s Number 1 Gummy Vitamin Brand, 75 Day Supply, 150 Count","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B002H0KZ9M","product_image":"https://m.media-amazon.com/images/I/71ZQj5ABk0L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B002H0KZ9M","primary_url":"https://m.media-amazon.com/images/I/71ZQj5ABk0L.jpg","image_count":8,"last_attempted":"2026-07-24T01:05:37-0700","attempts":1},"observed_at":"2026-07-24","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Vitafusion","package_brand":"vitafusion","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Northwest Natural Products, Inc.","entity":["CORPORATION","LIMITED LIABILITY COMPANY"],"country":"['DELAWARE, USA', 'DELAWARE, USA']","address_filed":"6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES","address_public":["WASHINGTON 986616877, UNITED STATES","NEW YORK 11716, UNITED STATES"],"serial_number":"77766369","registration_number":"3742301","wordmark":"VITAFUSION","status_description":"REGISTERED AND RENEWED","filed_date":"2009-06-23T00:00:00","first_use_commerce_date":"2007-09-26","registration_date":"2010-01-26","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements; Vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Church & Dwight Co., Inc.","entity":["CORPORATION","LIMITED LIABILITY COMPANY"],"country":"['DELAWARE, USA', 'DELAWARE, USA']","address_filed":"500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES","address_public":["New Jersey 08628, UNITED STATES","NEW YORK 11716, UNITED STATES"],"serial_number":"86702852","registration_number":"4886079","wordmark":"VITAFUSION","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2015-07-23T00:00:00","first_use_commerce_date":"2013-06-30","registration_date":"2016-01-12","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements; vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86702852&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc.","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. 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We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 3742301, 4886079","registry_name":"USPTO","standard":null,"identifier":"Registrations 3742301, 4886079"}],"evidence_id":"ev-9fee2b639ac1","evidence_url":"https://lookcloser.ai/e/ev-9fee2b639ac1","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for boron.","evidence":"Published sources describe how boron have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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Neither pattern proves whether individual reviews are genuine.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B002H0KZ9M","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-72be96dd2338","evidence_url":"https://lookcloser.ai/e/ev-72be96dd2338","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"boron","label":"NIH ODS — Boron fact sheet","url":"https://ods.od.nih.gov/factsheets/Boron-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"boron","label":"PubMed search: boron supplementation testosterone","url":"https://pubmed.ncbi.nlm.nih.gov/?term=boron+supplementation+testosterone","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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Sources: NIH ODS — Boron fact sheet, PubMed search: boron supplementation testosterone."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 3902 to 3894 across 2026-02-26 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~5).","proof":{"first":["2026-02-26",3902],"last":["2026-07-23",3894],"max_30d_review_gain":5},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B002H0KZ9M","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-24","presentation_tone":"ok","evidence_id":"ev-72be96dd2338","evidence_url":"https://lookcloser.ai/e/ev-72be96dd2338","content_fingerprint":"sha256:6d60cbcc3c75de4dccd8179ae659ab2dad6390e4da78d04cacff4ebeb93ac256","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-26",3902],"last":["2026-07-23",3894],"max_30d_review_gain":5},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked keepa.","found":"Written reviews grew from 3902 to 3894 across 2026-02-26 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~5)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-24-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 24, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitafusion%22+OR+product_description:%22Vitafusion%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"caution","evidence_id":"ev-2fb2eee846e6","evidence_url":"https://lookcloser.ai/e/ev-2fb2eee846e6","content_fingerprint":"sha256:f0551b3cf4933fce806b1fe6d381cc9c6000626d7c08ffec9b0148e1470a16c7","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-24-2026","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-fda-public-records-recall-search-no-match-found-as-of-jul-24-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002H0KZ9M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-a4a131efe4df","evidence_url":"https://lookcloser.ai/e/ev-a4a131efe4df","content_fingerprint":"sha256:452c08bc4133af340a8ad9940a32c85b512b47f73bbbe98a71b1615aaadb2045","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 3,902 on 2026-02-26 to 3,894 on 2026-07-23 (net -8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 3,902 on 2026-02-26 to 3,894 on 2026-07-23 (net -8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002H0KZ9M","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-aecfbe32974d","evidence_url":"https://lookcloser.ai/e/ev-aecfbe32974d","content_fingerprint":"sha256:7abbec40028c525e36ac9ee76500a9a3c6945e9421fd08b004383ded53b080fc","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 3,902 on 2026-02-26 to 3,894 on 2026-07-23 (net -8). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-bd0f79c1#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-4739bef577b2","record_id":"lc-bd0f79c1","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitafusion%22+OR+product_description:%22Vitafusion%22)&limit=5","observed_at":"2026-07-24","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vitafusion","receipt_label":"FDA enforcement search · Vitafusion"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:f0551b3cf4933fce806b1fe6d381cc9c6000626d7c08ffec9b0148e1470a16c7","evidence_url":"https://lookcloser.ai/e/ev-2fb2eee846e6"},{"evidence_id":"ev-9fee2b639ac1","record_id":"lc-bd0f79c1","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:7abbec40028c525e36ac9ee76500a9a3c6945e9421fd08b004383ded53b080fc","evidence_url":"https://lookcloser.ai/e/ev-aecfbe32974d"},{"evidence_id":"ev-a4a131efe4df","record_id":"lc-bd0f79c1","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:452c08bc4133af340a8ad9940a32c85b512b47f73bbbe98a71b1615aaadb2045","evidence_url":"https://lookcloser.ai/e/ev-a4a131efe4df"},{"evidence_id":"ev-72be96dd2338","record_id":"lc-bd0f79c1","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 3902 to 3894 across 2026-02-26 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~5).","proof":{"first":["2026-02-26",3902],"last":["2026-07-23",3894],"max_30d_review_gain":5},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002H0KZ9M","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:6d60cbcc3c75de4dccd8179ae659ab2dad6390e4da78d04cacff4ebeb93ac256","evidence_url":"https://lookcloser.ai/e/ev-72be96dd2338"},{"evidence_id":"ev-8168bbba4f52","record_id":"lc-bd0f79c1","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"Advertised health or performance benefit","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. 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