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related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Cend Limited","entity":"OTHER","country":"UNITED KINGDOM","address_filed":"Unit C, Ennis Close, Manchester, M23 9LE, UNITED KINGDOM","address_public":"M23 9LE, UNITED KINGDOM; M90 3DQ, UNITED KINGDOM","serial_number":"79130621","registration_number":"4766288","wordmark":"MYPROTEIN","status_description":"SECTION 71 ACCEPTED","filed_date":"2012-12-05T00:00:00","first_use_commerce_date":null,"registration_date":"2015-07-07","assignment_recorded":false,"goods_services":["IC 005: Nutritional supplements; amino acid supplements; vitamin supplements; food supplements; mineral supplements; food supplements for dietetic use; [ herbal extracts for medical purposes; ] meal replacement powders for weight loss, dieting or muscle gain purposes; meal replacement powders for tissue growth and recovery purposes; meal replacement powders for weight and body mass gaining purposes; nutritional drink mixes for use as a meal replacement; protein supplements; carbohydrate supplements for dieting, weight loss or muscle gain purposes; vitamin and mineral enriched food and foodstuffs, namely, [ chewing gum, water, dried or cooked fruits and vegetables, seeds, edible nuts, processed nuts, ] nut-based snack foods and foodstuffs, [ fruit bars, ] cereal bars, [ meat, fish, poultry and game, edible oils and fats, butters, peanut butter, almond butter, jerky, beef jerky, biltong, muffins, prepared meals made of pasta, rice or noodles, soups; ] non-medicated dietary food supplements in confectionery form; all of the foregoing containing protein.","IC 029: Protein enriched foods and foodstuffs, namely, [ dried or cooked fruits and vegetables, processed edible seeds, edible processed nuts, processed nuts, ] nut-based snack foods and food bars, [ meat, processed fish, poultry and game, edible oils and fats, butters, peanut butter, almond butter, cashew butter, jerky, beef jerky, biltong, soups ] ; protein-based nutritional drink mixes for use as a meal replacement and not for medical purposes, namely, mixes for making beverages made from yogurt or dairy-based beverages; snack foods, namely, nut-based snack foods, [ bean-based snack foods, meat-based snack foods, ] potato-based snack foods, soy-based snack foods, vegetable-based snack foods and dairy-based snack foods excluding ice cream, ice milk and frozen yogurt; [ processed nuts; dried milk-based products for meal replacements and not for medical purposes, namely, dried milk powder, dried milk for food; ] dried milk-based food beverages and shakes; milk based beverages [, edible oils and fats; beef jerky; edible nuts; egg whites; egg yolks; egg yolk solids ].","IC 030: Confectionery, namely, [ confectionery made from sugar, frozen confectionery, candy bars, ] cereal bars, [ granola bars, yoghurt-covered fruit, yoghurt-covered nuts, chocolate; flapjacks; caramel confectionery; caramel and hazelnut confectionery; ] flavourings for food and beverages; carbohydrate-based nutritional drink mix for use as a meal replacement not for medical purposes, namely, mixes for making chocolate-based beverages, [ grain-based beverages, herbal food beverages, tea-based beverages, ] coffee-based beverages, [ and ice cream drinks; ] snack foods, namely, cereal-based snack foods, [ chocolate, corn-based snack foods, grain-based snack foods, rice-based snack foods, wheat-based snack foods; ] confectionery snack bars made of sugar, chocolate, caramel, rice, grains, [ granola, ] and oats; herbal extracts for human consumption other than for medical purposes, namely, [ coffee extracts, ] tea extracts, [ yeast extracts, cocoa extracts, malt extracts, guarana extracts, cinnamon extracts, and inulin extracts; ] chocolate coated protein based confectionery; protein based confectionery made of sugar, chocolate, caramel, rice, grains, [ granola, ] and oats.","IC 035: [ Retail store services, ] online retail store services, mail order services [ and privately-run and hosted retail shop-at-home party services, ] all in the field of foodstuffs, drinks, clothing, household containers and implements, kitchen containers and implements, nutritional supplements, vitamin supplements, food and drink supplements, and meal replacement powders."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79130621&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"The Hut.com Limited","entity":"OTHER","country":"UNITED KINGDOM","address_filed":"Meridian House, Rudheath, Gadbrook Park, Northwich, CW9 7, UNITED KINGDOM","address_public":"CW9 7, UNITED KINGDOM; 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Confirm the package identity before treating them as the same brand.","display_mode":"single_home_per_finding","finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","certification-laboratory-record-testing-claimed-documentation-not-found","dose_vs_research","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed","review_velocity_gradual"],"point_finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","certification-laboratory-record-testing-claimed-documentation-not-found"],"cards":[{"finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","card_type":"package_brand_mismatch","question":"owner","tone":"warn","weight":94,"headline":"Listing brand: Myprotein · package: IMPACT","evidence":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. 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Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Exercise & Athletic Performance fact sheet","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","role":"creatine monohydrate context · not product evidence"},{"label":"Creatine stability by moisture and temperature (PubMed)","url":"https://pubmed.ncbi.nlm.nih.gov/19635041/","role":"creatine monohydrate context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_creatine","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","label":"NIH ODS — Exercise & Athletic Performance fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"creatine monohydrate"}],"evidence_id":"ev-6e0b19657962","evidence_url":"https://lookcloser.ai/e/ev-6e0b19657962","presentation_home":"research_section"},{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B00HN8LE7A","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-0680b44d8396","evidence_url":"https://lookcloser.ai/e/ev-0680b44d8396","presentation_home":"claim_scorecard"},{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"ok","weight":64,"headline":"Creatine dose matches the studied range","evidence":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. 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A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B00HN8LE7A","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-38bf054ba1aa","evidence_url":"https://lookcloser.ai/e/ev-38bf054ba1aa","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"creatine monohydrate","label":"NIH ODS — Exercise & Athletic Performance fact sheet","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"creatine monohydrate","label":"Creatine stability by moisture and temperature (PubMed)","url":"https://pubmed.ncbi.nlm.nih.gov/19635041/","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"caution","headline":"Package brand differs from the listing brand","summary":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","lead_finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","key_findings":[{"id":"nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","class":"warn","headline":"How it’s marketed doesn’t match how it was studied","source":"NIH / published research","scope":"ingredient_context"},{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","class":"warn","headline":"Package brand differs from the listing brand","source":"Exact listing and retained package","scope":"exact_listing"},{"id":"dose_vs_research","class":"ok","headline":"Creatine dose matches the studied range","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":2,"confirmed_check_count":5,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. 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Confirm the package identity before applying ownership or other brand-level records to this product.","proof":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"warn","evidence_id":"ev-852f08157489","evidence_url":"https://lookcloser.ai/e/ev-852f08157489","content_fingerprint":"sha256:bcb1f103485588354da751244a7a80e4837f8305f61845c0e6d1321cdb17b5c5","registry_receipts":[],"evidence":{"summary":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. 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Confirm the package identity before applying ownership or other brand-level records to this product."},"html_anchor":"finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin"},{"id":"dose_vs_research","source":"NIH / published research","class":"ok","severity":"ok","weight":58,"headline":"Creatine dose matches the studied range","detail":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","proof":{"subject":"creatine monohydrate","declared_mg":5000,"studied_range_mg":[3000,5000],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_creatine"],"source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-6e3e3307ef1e","evidence_url":"https://lookcloser.ai/e/ev-6e3e3307ef1e","content_fingerprint":"sha256:0ee8ce82e48a84908c90be83c2f6c28f2fae6ae4810d66967b7699202fa04173","registry_receipts":[],"evidence":{"summary":{"subject":"creatine monohydrate","declared_mg":5000,"studied_range_mg":[3000,5000],"if_present":true},"source_refs":["nih_ods_creatine"],"source_records":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-dose_vs_research"},{"id":"nih-published-research-creatine-monohydrate-dose-matches-published-studi","source":"NIH / published research","class":"ok","severity":"ok","weight":46,"headline":"Creatine Monohydrate dose matches published studies","detail":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_creatine"],"source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-cf38073ff446","evidence_url":"https://lookcloser.ai/e/ev-cf38073ff446","content_fingerprint":"sha256:94016b228a548d114ee1179d3c2a710d4400e8b82a3c6b16f30dfde5a944e468","registry_receipts":[{"source":"nih_ods_creatine","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","label":"NIH ODS — Exercise & Athletic Performance fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"creatine monohydrate"}],"evidence":{"summary":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","source_refs":["nih_ods_creatine"],"source_records":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"html_anchor":"finding-nih-published-research-creatine-monohydrate-dose-matches-published-studi","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-nih-published-research-creatine-monohydrate-dose-matches-published-studi"},{"id":"label-and-serving-arithmetic-label-math-is-physically-consistent","source":"Label and serving arithmetic","class":"ok","severity":"ok","weight":46,"headline":"Label math is physically consistent","detail":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits.","proof":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-f9e10ad7b76c","evidence_url":"https://lookcloser.ai/e/ev-f9e10ad7b76c","content_fingerprint":"sha256:c0d7d9e5430ad85aa5da7660c9f8a5795da4ec8d6f71469530d55b05c27be086","registry_receipts":[],"evidence":{"summary":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-is-physically-consistent","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-label-and-serving-arithmetic-label-math-is-physically-consistent"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_creatine"],"source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-0cb32cd345c4","evidence_url":"https://lookcloser.ai/e/ev-0cb32cd345c4","content_fingerprint":"sha256:f9259a249afbd4c7f0e4152f01324d7fcfdbc562ae374d35196d95a9e3128c57","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_creatine"],"source_records":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-0680b44d8396","evidence_url":"https://lookcloser.ai/e/ev-0680b44d8396","content_fingerprint":"sha256:eef322265e9b8ad936a80013e8fe48da864e496168097571ede4506376fcd9a1","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-dcf316090faf","evidence_url":"https://lookcloser.ai/e/ev-dcf316090faf","content_fingerprint":"sha256:8961365cb9ccf34ddfc1bf2ac1e64e13c8f3ccd566a1a4b60a1743beeca14ef6","registry_receipts":[],"evidence":{"summary":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6e05ce41751f","evidence_url":"https://lookcloser.ai/e/ev-6e05ce41751f","content_fingerprint":"sha256:8d0d623f32c953631f3b8e772c448ae2daffe770aa09ae6b5059c109aab2609b","registry_receipts":[],"evidence":{"summary":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 504 to 590 across 2026-02-07 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~29).","proof":{"first":["2026-02-07",504],"last":["2026-07-13",590],"max_30d_review_gain":29},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00HN8LE7A","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-38bf054ba1aa","evidence_url":"https://lookcloser.ai/e/ev-38bf054ba1aa","content_fingerprint":"sha256:85723d1aaafbdf2b5860cbe30f6098116c5ec9be7a0ec3d3d2941867ceaafc2d","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-07",504],"last":["2026-07-13",590],"max_30d_review_gain":29},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 504 to 590 across 2026-02-07 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~29)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 25, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Myprotein%22+OR+product_description:%22Myprotein%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"caution","evidence_id":"ev-73aea1c0ab0a","evidence_url":"https://lookcloser.ai/e/ev-73aea1c0ab0a","content_fingerprint":"sha256:87e27eb2e466550d8904450c655fa9ede090b0bc1996f52c2d21847c766f86cb","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Myprotein%22+OR+product_description:%22Myprotein%22)&limit=5","observed_at":"2026-07-25","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Myprotein","receipt_label":"FDA enforcement search · Myprotein"}],"observed_at":"2026-07-25","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-25-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00HN8LE7A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-92ea6115be8c","evidence_url":"https://lookcloser.ai/e/ev-92ea6115be8c","content_fingerprint":"sha256:5375ccdf161f8d20402c2dbb1c69c08b2d23861c20f4b35909c036ae8b1b441d","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=79130621&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7a5920639c92","evidence_url":"https://lookcloser.ai/e/ev-7a5920639c92","content_fingerprint":"sha256:ed925942a0538f5d2dc1098c953784588279ce2e823ee39a36197e100005da21","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79130621&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 4766288, 5993037","registry_name":"USPTO","standard":null,"identifier":"Registrations 4766288, 5993037"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79130621&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 4766288, 5993037","receipt_label":"USPTO · Registrations 4766288, 5993037"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00HN8LE7A","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-ef2ec9e54007","evidence_url":"https://lookcloser.ai/e/ev-ef2ec9e54007","content_fingerprint":"sha256:78f39e16085f1b8c86dd0324538cfd228f518e344ecdbcf19f77ae32205ecac4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-c2bb0dae/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-f9e10ad7b76c","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-label-math-is-physically-consistent","primary_source":"facts_panel","claim":"Label math is physically consistent","bucket":"checks_out","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits.","proof":{"detail":"Claimed creatine 5,000.0 mg is 100% of the ≈5,000 mg serving (serving size printed on the packaging (photo-read from listing images)) — within physical limits."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:c0d7d9e5430ad85aa5da7660c9f8a5795da4ec8d6f71469530d55b05c27be086","evidence_url":"https://lookcloser.ai/e/ev-f9e10ad7b76c"},{"evidence_id":"ev-dcf316090faf","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 5 g; the photo-read Supplement Facts panel shows Creatine Monohydrate at 5 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:8961365cb9ccf34ddfc1bf2ac1e64e13c8f3ccd566a1a4b60a1743beeca14ef6","evidence_url":"https://lookcloser.ai/e/ev-dcf316090faf"},{"evidence_id":"ev-cf38073ff446","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:nih-published-research-creatine-monohydrate-dose-matches-published-studi","primary_source":"nih_ods_creatine","claim":"Creatine Monohydrate dose matches published studies","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"label claims 5000 mg/serving — within the range commonly used in research (3–5 g/day maintenance across trials (short loading phases use more)). Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:94016b228a548d114ee1179d3c2a710d4400e8b82a3c6b16f30dfde5a944e468","evidence_url":"https://lookcloser.ai/e/ev-cf38073ff446"},{"evidence_id":"ev-6e0b19657962","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","primary_source":"nih_ods_creatine","claim":"How it’s marketed doesn’t match how it was studied","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The listing uses “pre workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"The listing uses “pre workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1009d69aa641a87b308c87b4d957f3708914e09bffe864e2314bd780960e5f8b","evidence_url":"https://lookcloser.ai/e/ev-6e0b19657962"},{"evidence_id":"ev-0cb32cd345c4","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_creatine","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:f9259a249afbd4c7f0e4152f01324d7fcfdbc562ae374d35196d95a9e3128c57","evidence_url":"https://lookcloser.ai/e/ev-0cb32cd345c4"},{"evidence_id":"ev-852f08157489","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “Myprotein,” while the retained package/panel image reads “IMPACT.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:bcb1f103485588354da751244a7a80e4837f8305f61845c0e6d1321cdb17b5c5","evidence_url":"https://lookcloser.ai/e/ev-852f08157489"},{"evidence_id":"ev-6e05ce41751f","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"50 servings × 5 g = 250 g, matching the printed net weight 250 g (0.55lbs (250g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:8d0d623f32c953631f3b8e772c448ae2daffe770aa09ae6b5059c109aab2609b","evidence_url":"https://lookcloser.ai/e/ev-6e05ce41751f"},{"evidence_id":"ev-73aea1c0ab0a","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 25, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Myprotein%22+OR+product_description:%22Myprotein%22)&limit=5","observed_at":"2026-07-25","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Myprotein","receipt_label":"FDA enforcement search · Myprotein"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:87e27eb2e466550d8904450c655fa9ede090b0bc1996f52c2d21847c766f86cb","evidence_url":"https://lookcloser.ai/e/ev-73aea1c0ab0a"},{"evidence_id":"ev-7a5920639c92","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79130621&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 4766288, 5993037","receipt_label":"USPTO · Registrations 4766288, 5993037"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ed925942a0538f5d2dc1098c953784588279ce2e823ee39a36197e100005da21","evidence_url":"https://lookcloser.ai/e/ev-7a5920639c92"},{"evidence_id":"ev-0680b44d8396","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:eef322265e9b8ad936a80013e8fe48da864e496168097571ede4506376fcd9a1","evidence_url":"https://lookcloser.ai/e/ev-0680b44d8396"},{"evidence_id":"ev-ef2ec9e54007","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 501 on 2026-01-28 to 590 on 2026-07-13 (net +89). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:78f39e16085f1b8c86dd0324538cfd228f518e344ecdbcf19f77ae32205ecac4","evidence_url":"https://lookcloser.ai/e/ev-ef2ec9e54007"},{"evidence_id":"ev-92ea6115be8c","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5375ccdf161f8d20402c2dbb1c69c08b2d23861c20f4b35909c036ae8b1b441d","evidence_url":"https://lookcloser.ai/e/ev-92ea6115be8c"},{"evidence_id":"ev-38bf054ba1aa","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 504 to 590 across 2026-02-07 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~29).","proof":{"first":["2026-02-07",504],"last":["2026-07-13",590],"max_30d_review_gain":29},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:85723d1aaafbdf2b5860cbe30f6098116c5ec9be7a0ec3d3d2941867ceaafc2d","evidence_url":"https://lookcloser.ai/e/ev-38bf054ba1aa"},{"evidence_id":"ev-6e3e3307ef1e","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"finding:dose_vs_research","primary_source":"nih_ods_creatine","claim":"Creatine dose matches the studied range","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","proof":{"subject":"creatine monohydrate","declared_mg":5000,"studied_range_mg":[3000,5000],"if_present":true},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:0ee8ce82e48a84908c90be83c2f6c28f2fae6ae4810d66967b7699202fa04173","evidence_url":"https://lookcloser.ai/e/ev-6e3e3307ef1e"},{"evidence_id":"ev-d081891d02eb","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“blind samples are pulled from our site and third-party tested for banned substances. INFORMED CHOICE WE”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…, blind samples are pulled from our site and third-party tested for banned substances. INFORMED CHOICE WE TE…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:41bb5e469667865a6ea1b97e1ecb956f7bfd49a416f5709e583c877b6e32335b","evidence_url":"https://lookcloser.ai/e/ev-d081891d02eb"},{"evidence_id":"ev-bc107afba955","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“PURE UNFLAVORED CREATINE: Designed to boost your performance & energy during intense”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","proof":{"kind":"efficacy","status":"partly","snippet":"…erence PURE UNFLAVORED CREATINE: Designed to boost your performance & energy during intense wor…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HN8LE7A","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"pubmed_creatine","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=creatine+monohydrate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:7960724a2a5fb094a57fed8b3fe8561321701d7edf85f0fb96a7500afcd8cfe6","evidence_url":"https://lookcloser.ai/e/ev-bc107afba955"},{"evidence_id":"ev-9b9d384e35ab","record_id":"lc-c2bb0dae","gtin":null,"claim_key":"dose:creatine","primary_source":"facts_panel","claim":"“Creatine 5,000 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 5,000 mg per serving. The panel says 5,000 mg. 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