full reportFull record · lc-c9b09551 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 6 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Fat | 2 g | — | |
| Coenzyme Q10 (ubiquinone) | 100 mg | — | |
| Total Omega-3s | 1280 mg | — | |
| EPA (Eicosapentaenoic Acid) | 650 mg | — | |
| DHA (Docosahexaenoic Acid) | 450 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,100 mg EPA + DHA per serving (Serving Size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
USPTO lists Nordic Naturals, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews rose from 121 to 139 between August 31, 2025 and July 21, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Nordic Naturals, Inc. products, including Vitamin C Gummies Sport (SMP-00089), but the saved registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Nordic Naturals, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Ultimate Omega-D3 Sport (Denmark)”. Certification covers contents and contaminants — not effectiveness.
This recall is not about the product on this page. Nordic Naturals, Inc. recalled a different product on May 2, 2025. FDA has since closed that case. The recalled item was “Nordic Naturals Zero Sugar Kids Multivitamin Supplement - Gummies (120 gummies/bottle); 12 bottles/case”. FDA recorded the reason as “Product is mislabeled”. Verify at FDA’s recall database.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 120 on 2025-07-23 to 139 on 2026-07-21 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
The package says manufactured by: Nordic Naturals Mfg, Inc.. USPTO names Nordic Naturals, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
Ask the brand or seller
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Look the product up yourself in NSF’s certified-products registry.
Search “Nordic Naturals, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…PURITY GUARANTEED - Every batch of Nordic Naturals fish oil is non-GMO and third-party tested, surpassing the strictest international standards for purity and freshness.” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists Nordic Naturals, Inc. products, including Vitamin C Gummies Sport (SMP-00089), but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…WHY OMEGA-3 + COQ10 - Ultimate Omega + CoQ10 combines high-potency, concentrated fish oil and Coenzyme Q10 (CoQ10) for cardiovascular health, normal cellular energy leve” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3s | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 1.28 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-c9b09551 (internal — no barcode published, which limits cross-checking) |
| Brand | Nordic Naturals |
| Source listing identifier | B01LTHMG4A |
| Retailer listing title | Nordic Naturals Ultimate Omega + CoQ10, Lemon Flavor - 120 Count… show full titleNordic Naturals Ultimate Omega + CoQ10, Lemon Flavor - 120 Count |
| USPTO brand owner | Nordic Naturals, Inc. · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 111 Jennings Drive, Watsonville, California 95076, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 2 Soft Gels |
| Servings per container | 60 |
| Pack statement | 120 SOFT GELS |
| Badges printed on pack | #1 FISH OIL BRAND IN THE USA, SOFT GELS, FISH OIL SUPPLEMENT, Certified Sustainable, Non-GMO Tested, Third-Party Tested, 3RD PARTY PURITY TESTED, NON-GMO TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Fat | 2 g | High clearly legible in the photo |
| Coenzyme Q10 (ubiquinone) | 100 mg | High clearly legible in the photo |
| Total Omega-3s | 1280 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | 650 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 450 mg | High clearly legible in the photo |
Claims printed on the packaging:
“for cardiovascular health and antioxidant support*” · “GREAT LEMON TASTE” · “1280 mg Omega-3s + 100 mg Coenzyme Q10 per 2 Soft Gels” · “FISH OIL SUPPLEMENT” · “#1 FISH OIL BRAND IN THE USA” · “SUPERIOR QUALITY” · “Less than 5 mg of Cholesterol per serving (<1% Daily Value).” · “No gluten, milk derivatives, or synthetic dyes.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-c9b09551 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai