{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-cea575f7","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-26T10:17:14-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B003DRD3PG","brand":"Vitafusion","title":"Vitafusion Calcium Gummies 500 mg Per 2 Gummies with Vitamin D3","listing_title":"Vitafusion Calcium Gummies 500 mg Per 2 Gummies with Vitamin D3","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B003DRD3PG","product_image":"https://m.media-amazon.com/images/I/71sQCk7deiL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B003DRD3PG","primary_url":"https://m.media-amazon.com/images/I/71sQCk7deiL.jpg","image_count":8,"last_attempted":"2026-08-26T10:17:14-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["nih_dsld_label"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Vitafusion","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Northwest Natural Products, Inc.","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES","address_public":"WASHINGTON 986616877, UNITED STATES; NEW YORK 11716, UNITED STATES","serial_number":"77766369","registration_number":"3742301","wordmark":"VITAFUSION","status_description":"REGISTERED AND RENEWED","filed_date":"2009-06-23T00:00:00","first_use_commerce_date":"2007-09-26","registration_date":"2010-01-26","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements; Vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Church & Dwight Co., Inc.","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES","address_public":"New Jersey 08628, UNITED STATES; NEW YORK 11716, UNITED STATES","serial_number":"86702852","registration_number":"4886079","wordmark":"VITAFUSION","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2015-07-23T00:00:00","first_use_commerce_date":"2013-06-30","registration_date":"2016-01-12","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements; vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=86702852&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","deck":"That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.","display_mode":"single_home_per_finding","finding_ids":["serving_mass_impossibility","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","review_velocity_gradual"],"point_finding_ids":["serving_mass_impossibility","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"serving_mass_impossibility","card_type":"serving_mass_impossibility","question":"label","tone":"warn","weight":92,"headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","evidence":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of…","so_what":"That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-d34f04f7f9cb","evidence_url":"https://lookcloser.ai/e/ev-d34f04f7f9cb","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Northwest Natural Products, Inc. · Church & Dwight Co., Inc.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 3742301, 4886079","registry_name":"USPTO","standard":null,"identifier":"Registrations 3742301, 4886079"}],"evidence_id":"ev-39205e13a20a","evidence_url":"https://lookcloser.ai/e/ev-39205e13a20a","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 6 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-03cfd73662a4","evidence_url":"https://lookcloser.ai/e/ev-03cfd73662a4","presentation_home":"finding_catalog"},{"finding_id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","card_type":"in_dsld_registry","question":"owner","tone":"ok","weight":46,"headline":"Registered in NIH's supplement label database (DSLD)","evidence":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/12928","label":"NIH DSLD · Label #12928","registry_name":"NIH DSLD","standard":null,"identifier":"Label #12928"}],"evidence_id":"ev-3326b2d8e58b","evidence_url":"https://lookcloser.ai/e/ev-3326b2d8e58b","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"We can see 109 of this product’s 2,708 reviews — the count rose between August 1, 2025 and August 18, 2026. That is too small a slice to say anything about the wider pattern.","evidence":"Written reviews rose from 2,599 to 2,708 between August 1, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B003DRD3PG","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-6cc8d3b8b0c1","evidence_url":"https://lookcloser.ai/e/ev-6cc8d3b8b0c1","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"caution","headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","summary":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.","lead_finding_id":"serving_mass_impossibility","key_findings":[{"id":"serving_mass_impossibility","class":"warn","headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","source":"Label and serving arithmetic","scope":"ingredient_context"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","detail":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.","lead_finding_id":"serving_mass_impossibility","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"serving_mass_impossibility","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":92,"headline":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","detail":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.","proof":{"declared_contents_mg":6700,"active_total_mg":700,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://dsld.od.nih.gov/label/12928","scope":"ingredient_context","inference_level":"derived","observed_at":"2026-09-01","presentation_tone":"warn","evidence_id":"ev-d34f04f7f9cb","evidence_url":"https://lookcloser.ai/e/ev-d34f04f7f9cb","content_fingerprint":"sha256:fce02da4f88624c418a7502c7397fb6321ba5c8a591f0093b5561f4f846406be","registry_receipts":[],"evidence":{"summary":{"declared_contents_mg":6700,"active_total_mg":700,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026."},"html_anchor":"finding-serving_mass_impossibility","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-serving_mass_impossibility"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.","proof":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/12928","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-3326b2d8e58b","evidence_url":"https://lookcloser.ai/e/ev-3326b2d8e58b","content_fingerprint":"sha256:fa5e595753d23336e0cdcaf1e561b0b1f38509fc7e3e2b14446c99bd98f4f9e1","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/12928","label":"NIH DSLD · Label #12928","registry_name":"NIH DSLD","standard":null,"identifier":"Label #12928"}],"evidence":{"summary":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"}],"observed_at":"2026-09-01","looked":"LookCloser checked NIH label catalog.","found":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://dsld.od.nih.gov/label/12928","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-03cfd73662a4","evidence_url":"https://lookcloser.ai/e/ev-03cfd73662a4","content_fingerprint":"sha256:abd0b95cfa00c2651c8e6225a277d7e0a65ab81259f809d0a4f4e3376bcce373","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/12928","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-19d438e51dec","evidence_url":"https://lookcloser.ai/e/ev-19d438e51dec","content_fingerprint":"sha256:e1606198571cbbb51f1d812306baad027da090e6f9281d3f9804318b79bd9342","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/12928","label":"NIH DSLD · Label #12928","registry_name":"NIH DSLD","standard":null,"identifier":"Label #12928"}],"evidence":{"summary":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 2,599 to 2,708 between August 1, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-01",2599],"last":["2026-08-18",2708],"max_30d_review_gain":17},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B003DRD3PG","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-6cc8d3b8b0c1","evidence_url":"https://lookcloser.ai/e/ev-6cc8d3b8b0c1","content_fingerprint":"sha256:85398767f7e2e1582a3b73791fca16a994e50fb98ddaa82532458efba84c03d1","registry_receipts":[],"evidence":{"summary":{"first":["2025-08-01",2599],"last":["2026-08-18",2708],"max_30d_review_gain":17},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2,599 to 2,708 between August 1, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitafusion%22+OR+product_description:%22Vitafusion%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-b451916b8ef4","evidence_url":"https://lookcloser.ai/e/ev-b451916b8ef4","content_fingerprint":"sha256:9be257ac52868542ae7a433e9e8c7c1bf5099d6cda602f0526ce0a722dd0ccb6","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitafusion%22+OR+product_description:%22Vitafusion%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vitafusion","receipt_label":"FDA enforcement search · Vitafusion"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B003DRD3PG","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-ca026f126bcf","evidence_url":"https://lookcloser.ai/e/ev-ca026f126bcf","content_fingerprint":"sha256:35e9705d87c452b596425b4c2fd7cc226e97b8f15ca85cf5e045c7dc94607916","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B003DRD3PG","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-39205e13a20a","evidence_url":"https://lookcloser.ai/e/ev-39205e13a20a","content_fingerprint":"sha256:c3953621c6c78265646fc4d1de2330e5dc0f9e2cd794504ba36bdc1ced0ada5b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 3742301, 4886079","registry_name":"USPTO","standard":null,"identifier":"Registrations 3742301, 4886079"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 3742301, 4886079","receipt_label":"USPTO · Registrations 3742301, 4886079"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B003DRD3PG","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-537324d44a90","evidence_url":"https://lookcloser.ai/e/ev-537324d44a90","content_fingerprint":"sha256:7e6354cb7641d3f5951600a5ae7c909486985d5b5d0453cdd1ae66a5cd861e1a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B003DRD3PG","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-cea575f7/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-d34f04f7f9cb","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:serving_mass_impossibility","primary_source":"facts_panel","claim":"The label says 6.7 g of calcium in 4 gummies — but not what those 4 gummies weigh","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.","proof":{"declared_contents_mg":6700,"active_total_mg":700,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":[{"source":"facts_panel","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:fce02da4f88624c418a7502c7397fb6321ba5c8a591f0093b5561f4f846406be","evidence_url":"https://lookcloser.ai/e/ev-d34f04f7f9cb"},{"evidence_id":"ev-6cc8d3b8b0c1","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2,599 to 2,708 between August 1, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-01",2599],"last":["2026-08-18",2708],"max_30d_review_gain":17},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:85398767f7e2e1582a3b73791fca16a994e50fb98ddaa82532458efba84c03d1","evidence_url":"https://lookcloser.ai/e/ev-6cc8d3b8b0c1"},{"evidence_id":"ev-03cfd73662a4","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:abd0b95cfa00c2651c8e6225a277d7e0a65ab81259f809d0a4f4e3376bcce373","evidence_url":"https://lookcloser.ai/e/ev-03cfd73662a4"},{"evidence_id":"ev-3326b2d8e58b","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.","proof":{"detail":"Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:fa5e595753d23336e0cdcaf1e561b0b1f38509fc7e3e2b14446c99bd98f4f9e1","evidence_url":"https://lookcloser.ai/e/ev-3326b2d8e58b"},{"evidence_id":"ev-b451916b8ef4","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitafusion%22+OR+product_description:%22Vitafusion%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vitafusion","receipt_label":"FDA enforcement search · Vitafusion"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:9be257ac52868542ae7a433e9e8c7c1bf5099d6cda602f0526ce0a722dd0ccb6","evidence_url":"https://lookcloser.ai/e/ev-b451916b8ef4"},{"evidence_id":"ev-39205e13a20a","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77766369&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 3742301, 4886079","receipt_label":"USPTO · Registrations 3742301, 4886079"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:c3953621c6c78265646fc4d1de2330e5dc0f9e2cd794504ba36bdc1ced0ada5b","evidence_url":"https://lookcloser.ai/e/ev-39205e13a20a"},{"evidence_id":"ev-19d438e51dec","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"nih_dsld_search","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/12928","observed_at":"2026-09-01","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #12928","receipt_label":"NIH DSLD · Label #12928"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:e1606198571cbbb51f1d812306baad027da090e6f9281d3f9804318b79bd9342","evidence_url":"https://lookcloser.ai/e/ev-19d438e51dec"},{"evidence_id":"ev-537324d44a90","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B003DRD3PG","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:7e6354cb7641d3f5951600a5ae7c909486985d5b5d0453cdd1ae66a5cd861e1a","evidence_url":"https://lookcloser.ai/e/ev-537324d44a90"},{"evidence_id":"ev-ca026f126bcf","record_id":"lc-cea575f7","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B003DRD3PG","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B003DRD3PG","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:35e9705d87c452b596425b4c2fd7cc226e97b8f15ca85cf5e045c7dc94607916","evidence_url":"https://lookcloser.ai/e/ev-ca026f126bcf"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":700,"headline_claim_mg":500,"headline_subject":"calcium","subject_actual_mg":500},"listing_claims":{"dose_claims":[{"subject":"calcium","amount_mg":500,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":100,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":[],"certification_text":[],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…These vitafusion vitamin gummies for teeth and bone support with Vitamin D, aid in Calcium absorption (1), ideal as daily vitamins…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"barcode":null,"actives":[],"panel_rows":[]},"resolved_facts_panel":{"panel_rows":[{"name":"Calories","amount":25,"unit":"{Calories}","source":"NIH DSLD"},{"name":"Total Carbohydrates","amount":6,"unit":"g","source":"NIH DSLD"},{"name":"Vitamin D","amount":1000,"unit":"IU","source":"NIH DSLD"},{"name":"Calcium","amount":500,"unit":"mg","source":"NIH DSLD"},{"name":"Phosphorus","amount":200,"unit":"mg","source":"NIH DSLD"},{"name":"Sodium","amount":15,"unit":"mg","source":"NIH DSLD"}],"actives":[{"name":"Calories","amount":25,"unit":"{Calories}","source":"NIH DSLD"},{"name":"Total Carbohydrates","amount":6,"unit":"g","source":"NIH DSLD"},{"name":"Vitamin D","amount":1000,"unit":"IU","source":"NIH DSLD"},{"name":"Calcium","amount":500,"unit":"mg","source":"NIH 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