Full label filed with NIH — ingredients on public record
Label #12928 “Calcium 500 mg” (vitafusion), entered 2012-10-01, with the full Supplement Facts on file. Company on file: Manufacturer — vitafusion.
Full record · lc-cea575f7 · back to the summary
Vitafusion Calcium Gummies 500 mg Per 2 Gummies with Vitamin D3
Exact product checkedGTIN not published · checked 2026-09-01
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 500 mg calcium claim matches the panel
MARKETING500 mg — listing title
PANELCalcium 500 mg — same amountCalcium 500 mg + Phosphorus 200 mg
matches panelWe did the comparison: the listing claims 500 mg of calcium, and the NIH DSLD label shows 500 mg calcium 2 gummy(ies). Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 {Calories} | — | |
| Total Carbohydrates | 6 g | — | |
| Vitamin D | 1000 IU | — | |
| Calcium | 500 mg | — | |
| Phosphorus | 200 mg | — | |
| Sodium | 15 mg | — |
Mass check · assumptions shown
6.7 g listed contents = 0.7 g major actives + 6 g carbohydrate
Assume 4 pectin gummies × 2.5–3.5 g each = 10–14 g serving. That leaves roughly 0–2 g for water, pectin, sweetener, acid, and flavor. Serving weight is not printed, so this is a warning, not a closed impossibility.
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
NIH DSLD label #12928 (public label filing for this exact product) Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
The review count moved gradually, not in one burst
Written reviews rose from 2,599 to 2,708 between August 1, 2025 and August 18, 2026. The largest rise inside any single 30-day window was about 17, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The label says 6.7 g of calcium in 4 gummies — but not what thos
A serving is 4 gummies, and the panel lists 6,700 mg — 6.7 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 6.7 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.
Unresolved public record
What is still missing5
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the NIH DSLD label (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 2,596 on 2025-07-25 to 2,708 on 2026-08-18 (net +112). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…These vitafusion vitamin gummies for teeth and bone support with Vitamin D, aid in Calcium absorption (1), ideal as daily vitamins…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
✓ Found in NIH's label catalog (DSLD)✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Supplement Facts visible in photos — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-cea575f7 (internal — no barcode published, which limits cross-checking) |
| Brand | Vitafusion |
| Source listing identifier | B003DRD3PG |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
Supplement Facts — NIH DSLD registry
serving: 2 Gummy(ies) · contents: 60 Gummy(ies) · label #12928 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Calories | 25 {Calories} |
| Total Carbohydrates | 6 g |
| Vitamin D | 1000 IU |
| Calcium | 500 mg |
| Phosphorus | 200 mg |
| Sodium | 15 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-cea575f7 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai