full reportFull record · lc-d0691c5a · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 4 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 35 | — | |
| Protein | 8g | — | |
| Sodium | 45mg | — | |
| Multi Collagen Complex | 8.6g | — | |
| Multi Joint Complex* | 1g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Alaya Naturals LLC (LIMITED LIABILITY COMPANY) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews grew from 2240 to 2343 across 2026-01-30 – 2026-07-15 with no single manufactured spike (largest 30-day gain ~23).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 2 actives sum to 9,600 mg, which fits inside the ≈9,600 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
40 servings × 9.6 g = 384 g, matching the printed net weight 384 g (Net. Wt. 13.55oz. (384g)). This checks agreement within the photo read; it is not an independent contents test.
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
Alaya Naturals LLC appears in NSF’s certified-products registry with 1 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Alaya Naturals Multi Collagen Unflavored”. Certification covers contents and contaminants — not effectiveness.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 2,236 on 2026-01-27 to 2,343 on 2026-07-15 (net +107). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Look the product up yourself in NSF’s certified-products registry.
Search “Alaya Naturals LLC” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…es of Hydrolyzed Collagen (I, II, III, V, X) LAB TESTED GMP CERTIFIED FACILITY GMO FREE GLUTEN FREE…” | Partly supported We looked for: the observed listing, saved brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried | A testing body is named on the listing, but we found no lot-specific certificate of analysis. |
| Manufacturing claim “…lyzed Collagen (I, II, III, V, X) LAB TESTED GMP CERTIFIED FACILITY GMO FREE GLUTEN FREE GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “…at is on the label is what is in the bottle. Manufactured in the USA in a cGMP-certified facility. SUPPORTS HAIR,…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…ed with MSM, Glucosamine, and Chondroitin to support hair, skin, nails, and joints. CONTENTS CERT…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Multi Collagen Complex | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 8.6 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-d0691c5a (internal — no barcode published, which limits cross-checking) |
| Brand | Alaya Naturals |
| Source listing identifier | B07QC47CJC |
| Retailer listing title | Alaya Multi Collagen Powder - Type I, II, III, V, X Hydrolyzed Collage… show full titleAlaya Multi Collagen Powder - Type I, II, III, V, X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings) |
| USPTO brand owner | Alaya Naturals LLC · LIMITED LIABILITY COMPANY · FLORIDA, USA |
| Owner filed address | 2520 Coral Way, Suite 2372, Miami, FLORIDA 33145, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Scoop (9.6g) |
| Servings per container | 40 |
| Net weight | Net. Wt. 13.55oz. (384g) |
| Badges printed on pack | LAB TESTED, GMP CERTIFIED FACILITY, GMO FREE, GLUTEN FREE, GMP CERTIFIED FACILITY* |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 35 | High clearly legible in the photo |
| Protein | 8g | High clearly legible in the photo |
| Sodium | 45mg | High clearly legible in the photo |
| Multi Collagen Complex | 8.6g | High clearly legible in the photo |
| Multi Joint Complex* | 1g | High clearly legible in the photo |
Claims printed on the packaging:
“UNFLAVORED” · “Type I, II, III, V & X with MSM,” · “Glucosamine & Chondroitin” · “Dietary Supplement” · “Gluten-free” · “Non-GMO” · “Unflavored, odorless” · “Dissolves easily”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or matched to this exact product at build time.
Brand store alayanaturals.com: 26 supplement products (+2 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-d0691c5a · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai