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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/lc-d511d2c5/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-d511d2c5/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","report_url":"https://lookcloser.ai/p/lc-d511d2c5/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Bettervits USA, Raleigh, NC 27615, USA. USPTO names HelloBrands Inc as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Bettervits USA, Raleigh, NC 27615, USA. USPTO names HelloBrands Inc as the exact wordmark owner. 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USPTO names HelloBrands Inc as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98542808&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7790852","receipt_label":"USPTO · Registration 7790852"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Bettervits USA, Raleigh, NC 27615, USA. USPTO names HelloBrands Inc as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/lc-d511d2c5/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"}],"evidence_records":[{"evidence_id":"ev-3beec8e47752","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists HelloBrands Inc (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists HelloBrands Inc (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98542808&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7790852","receipt_label":"USPTO · Registration 7790852"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:044bcc76d74a6e9986acbc5885ad6586a309842bac8afb7855ea90b3480ee6c9","evidence_url":"https://lookcloser.ai/e/ev-3beec8e47752"},{"evidence_id":"ev-bae49e2656b5","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_collagen","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:8fd884cf4261ddee806e654448340f64bb91b2962f379c07b01c421bc7265938","evidence_url":"https://lookcloser.ai/e/ev-bae49e2656b5"},{"evidence_id":"ev-d29e81bcf72b","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bettervits%22+OR+product_description:%22Bettervits%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Bettervits","receipt_label":"FDA enforcement search · Bettervits"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:65ad4c8c29cf0024d82409e0aba09ec793a86a3555549ae0efe0a16c456141a1","evidence_url":"https://lookcloser.ai/e/ev-d29e81bcf72b"},{"evidence_id":"ev-1b3792983420","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Bettervits USA, Raleigh, NC 27615, USA. USPTO names HelloBrands Inc as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: Bettervits USA, Raleigh, NC 27615, USA. USPTO names HelloBrands Inc as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98542808&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7790852","receipt_label":"USPTO · Registration 7790852"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:40386aa30573da661886cc632e352b54c0640e458f6b3bfe9543071bbbcd02ff","evidence_url":"https://lookcloser.ai/e/ev-1b3792983420"},{"evidence_id":"ev-a21628db2662","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:f57ff9f4ef4fd87dbe58c102ef34a7f7092bb72c5e79deb72f26ff9bbb839fff","evidence_url":"https://lookcloser.ai/e/ev-a21628db2662"},{"evidence_id":"ev-591b5a734e52","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FKBJJNM5","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:ec4585ed3251fb4e7c002bff1300b916f3e6be7b189cb81bcc9dcdb441c80b8a","evidence_url":"https://lookcloser.ai/e/ev-591b5a734e52"},{"evidence_id":"ev-ccc3e3331d06","record_id":"lc-d511d2c5","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin, collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin, collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:c61c16661ba7502042199138f0f6487a87c23d01efe57df31ad890ca111da6ca","evidence_url":"https://lookcloser.ai/e/ev-ccc3e3331d06"},{"evidence_id":"ev-7daa0e35d6ee","record_id":"lc-d511d2c5","gtin":null,"claim_key":"claim:origin","primary_source":"source_listing","claim":"“Made in USA - Every bottle of Bettervits Collagen Peptides is produced in the USA using high-purity marine collagen and rigorously tested by…”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. 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\"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"Collagen Complex With Hyaluronic Acid & Turmeric\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"The Ultimate Collagen Power Complex\", \"Nourishes Skin Health\", \"Supports Bone Strength\", \"Comprehensive Wellness\", \"Promotes Joint Health\", \"Made with natural ingredients\"], \"certifications\": [\"Made in USA\"]}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": null,\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": 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\"websites\": [], \"actives\": [], \"label_claims\": [\"Made in USA\", \"Exceptional standards in clinical formulation and manufacturing.\", \"Premium Ingredients\", \"Potent doses of the purest ingredients available.\", \"Backed by Science\", \"GMO Free\"], \"certifications\": [\"GMO Free\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"bettervits\", \"product_name\": \"Collagen Complex With Hyaluronic Acid & Turmeric\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Recommended by Experts, Proven by Results\", \"FOOD SUPPLEMENT\", \"AS SEEN IN\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/61nXSgaOkNL.jpg","https://m.media-amazon.com/images/I/71wwRM6EG5L.jpg","https://m.media-amazon.com/images/I/81HC1pYtpyL.jpg","https://m.media-amazon.com/images/I/71KvVbFToaL.jpg","https://m.media-amazon.com/images/I/71VIdKQo51L.jpg","https://m.media-amazon.com/images/I/71vWcnF9BJL.jpg"],"facts_panel_image":1,"brand":"Bettervits","product_name":"Collagen Complex With Hyaluronic Acid & Turmeric","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size: 2 Capsules","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"60 CAPSULES","actives":[{"name":"Vitamin C (as Ascorbic Acid)","amount":"40.00","unit":"mg"},{"name":"Vitamin E (d-Alpha Tocopherol Succinate)","amount":"22.33","unit":"mg"},{"name":"Biotin","amount":"1.00","unit":"mg"},{"name":"Marine Collagen (Type 1)","amount":"1000.00","unit":"mg"},{"name":"Turmeric Rhizome 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