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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-da058c40/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-da058c40/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 07, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","report_url":"https://lookcloser.ai/p/lc-da058c40/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-07-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-07","presentation_tone":"gap","evidence_id":"ev-b7a5d896de76","evidence_url":"https://lookcloser.ai/e/ev-b7a5d896de76","content_fingerprint":"sha256:9720529e4e12303226d1bb49c174c8ba28d2b1ae8735ae3f40b2b430c62b92bf","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-da058c40/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-07","presentation_tone":"gap","evidence_id":"ev-2ee4b4d8bed0","evidence_url":"https://lookcloser.ai/e/ev-2ee4b4d8bed0","content_fingerprint":"sha256:237be82d11bfe244c2ed72612dd1d20672fd99f8ff547451fe214c32c2cdca6a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-da058c40/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-b9fc1c353492","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Guangzhou Chuxin Electronic Trading Co., Ltd (limited company (ltd); China) (OTHER) in China for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Guangzhou Chuxin Electronic Trading Co., Ltd (limited company (ltd); China) (OTHER) in China for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99068510&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-07","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8307702","receipt_label":"USPTO · Registration 8307702"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:74e697fe1ce853720b3249f5430c791f527eb5b76da52132da869f0574c98af5","evidence_url":"https://lookcloser.ai/e/ev-b9fc1c353492"},{"evidence_id":"ev-df9cfd199458","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 22 between June 9 and July 30, 2026. The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst.","proof":{"first":["2026-06-09",0],"last":["2026-07-30",22],"max_30d_review_gain":15},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:a5718957c088684d987ddfc19c14dd545852adbbeccfd2cea09e9abdeee422e7","evidence_url":"https://lookcloser.ai/e/ev-df9cfd199458"},{"evidence_id":"ev-a9c7231941d4","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_nmn","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-07","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:763fc6483633392ee061acfb5e7e171202c6e53e0aef6a0f415ebc5e95be775b","evidence_url":"https://lookcloser.ai/e/ev-a9c7231941d4"},{"evidence_id":"ev-17dbcf6d660d","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 07, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22DNCDTYY%22+OR+product_description:%22DNCDTYY%22)&limit=5","observed_at":"2026-08-07","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"DNCDTYY","receipt_label":"FDA enforcement search · DNCDTYY"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:6594e6c9ec9c1f1e0b3c23f0b61dfe205f0dfbd5ba957751dc4ca4ebf893b1df","evidence_url":"https://lookcloser.ai/e/ev-17dbcf6d660d"},{"evidence_id":"ev-ab3815709a8c","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:713cc11423ae23f1056d89fa58f43b9d805430fe12701782e9c7689843938017","evidence_url":"https://lookcloser.ai/e/ev-ab3815709a8c"},{"evidence_id":"ev-410b1c384746","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:86e02b69ca4f04276ad366ca1e52ab59d8c18d2dd8c0836d75102f9724f07776","evidence_url":"https://lookcloser.ai/e/ev-410b1c384746"},{"evidence_id":"ev-2ee4b4d8bed0","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-06-09 to 22 on 2026-07-30 (net +22). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:237be82d11bfe244c2ed72612dd1d20672fd99f8ff547451fe214c32c2cdca6a","evidence_url":"https://lookcloser.ai/e/ev-2ee4b4d8bed0"},{"evidence_id":"ev-b7a5d896de76","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:9720529e4e12303226d1bb49c174c8ba28d2b1ae8735ae3f40b2b430c62b92bf","evidence_url":"https://lookcloser.ai/e/ev-b7a5d896de76"},{"evidence_id":"ev-8c865fac99fa","record_id":"lc-da058c40","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-07","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:15fa035e7d24b0193262b4a20cd4602047e2761aa58d903bb21fd8556eae77b2","evidence_url":"https://lookcloser.ai/e/ev-8c865fac99fa"},{"evidence_id":"ev-f1a7e31a960e","record_id":"lc-da058c40","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“is always third-party tested for purity and”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…And is always third-party tested for purity and potency…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:be584a82962d0a06d799860d648e51d686c202b526512636630694a973f909ea","evidence_url":"https://lookcloser.ai/e/ev-f1a7e31a960e"},{"evidence_id":"ev-9da2a94becbe","record_id":"lc-da058c40","gtin":null,"claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Assurance - Our NMN Supplement is made with the highest grade ingredients in our GMP certified facility right here in the”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…MADE IN USA…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:082021469dc2070e68dfbd4c3c12bab3aea2de26b713954fd5adc36f7f80fcff","evidence_url":"https://lookcloser.ai/e/ev-0521634fd640"},{"evidence_id":"ev-3e7d66e48ad9","record_id":"lc-da058c40","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“advanced formula is faster absorbing and promotes maximum”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…Our advanced formula is faster absorbing and promotes maximum efficacy…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVK5MWGC","observed_at":"2026-08-07","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-07","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-07","content_fingerprint":"sha256:0c0864f9159f9f389f3af6335ac87b554f9f992c30e01e8df062cdb977f5c1d1","evidence_url":"https://lookcloser.ai/e/ev-3e7d66e48ad9"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":1750,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":60,"pack_count":1,"units_conflict":false},"marketing_text":["MADE IN USA","NMNH ALTERNATIVE","1,800MG PER SERVING","60 SERVINGS","MAX ABSORPTION","BIOAVAILABLE","Why Need NMN","Did You Know?","By the age of 40 your NAD levels declines by: 50%","Fight back!"],"certification_text":["MADE IN USA","NSF","NSF International","ANAB","Eurofins","SGS","FOOD FACILITY REGISTRATION"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…And is always third-party tested for purity and potency…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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