full reportFull record · lc-de474874 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 4 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 40 | — | |
| Protein | 10g | — | |
| Sodium | 40 mg | — | |
| Hydrolyzed Bovine Collagen | 11 g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The dated series runs from 13,552 written reviews on August 4, 2025 to 10,000 on November 11, 2025. Up to 3,895 written reviews were added within a single ~30-day window — 39% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 1 actives sum to 11,000 mg, which fits inside the ≈11,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
41 servings × 11 g = 451 g, matching the printed net weight 454 g (Net Wt. 16 oz (1 lb/454 g)). This checks agreement within the photo read; it is not an independent contents test.
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 13,527 on 2025-07-28 to 10,000 on 2025-11-11 (net -3,527). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
The package says manufactured for: Live Conscious, Cerritos, CA 90703. USPTO names New Momentum Media, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “Live Conscious Collagen Peptides Powder - Naturally-Sourced Hydrolyzed Collagen Powder - Hair, Skin, Nail, and Joint Support - Type I & III Grass-Fed Collagen Supplements” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Hydrolyzed Bovine Collagen | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 11 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-de474874 (internal — no barcode published, which limits cross-checking) |
| Brand | Live Conscious |
| Source listing identifier | B07GY22VLW |
| Retailer listing title | Live Conscious Collagen Peptides Powder - Naturally-Sourced Hydrolyzed… show full titleLive Conscious Collagen Peptides Powder - Naturally-Sourced Hydrolyzed Collagen Powder - Hair, Skin, Nail, and Joint Support - Type I & III Grass-Fed Collagen Supplements for Women and Men - 16oz |
| USPTO brand owner | New Momentum Media, Inc. · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 11331 183rd St #407, Cerritos, CALIFORNIA 90703, UNITED STATES |
From the label (photo-read)
| Serving size | 11 g (1 Line-Fill Scoop) |
| Servings per container | 41 |
| Net weight | Net Wt. 16 oz (1 lb/454 g) |
| Badges printed on pack | ECO-FRIENDLY PACKAGING, USES 80% LESS PLASTIC THAN LEADING COMPE, BY WEIGHT VS. PLASTIC CANISTERS, NON-GMO, GLUTEN-FREE, NUT-FREE, MILK-FREE, 2026 SHAPE AWARDS FITNESS |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 40 | High clearly legible in the photo |
| Protein | 10g | High clearly legible in the photo |
| Sodium | 40 mg | High clearly legible in the photo |
| Hydrolyzed Bovine Collagen | 11 g | High clearly legible in the photo |
Claims printed on the packaging:
“GRASS-FED & PASTURE-RAISED” · “PURE HYDROLYZED PEPTIDES” · “HAIR, SKIN, NAIL & JOINT SUPPORT” · “Dissolves Easily” · “Unflavored” · “19 Amino Acids” · “REAL RESULTS” · “YOUR LIFETIME OF RADIANCE BEGINS NOW”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: weliveconscious.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-de474874 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai