full reportFull record · lc-e4de7faf · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 7 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Total Calories | 35 | — | |
| Protein | 9 g | — | |
| Vitamin C (as Ascorbic Acid) | 90 mg | — | |
| Biotin | 2500 mcg | — | |
| Calcium | 6 mg | — | |
| Iron | 0.2 mg | — | |
| Sodium | 50 mg | — | |
| Beyond Collagen Proprietary Blend | 10.1 g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists New Momentum Media, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 5 actives sum to 10,199 mg, which fits inside the ≈10,400 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
41 servings × 10.4 g = 426.4 g, matching the printed net weight 427 g (Net Wt. 15 oz (0.941lb/427 g)). This checks agreement within the photo read; it is not an independent contents test.
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 383 on 2025-07-06 to 555 on 2026-07-28 (net +172). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…HEALTHY SKIN, HAIR & NAIL SUPPORT: Live Conscious Beyond Collagen Powder offers 5 different types of collagen, plus biotin and vitamin C, in a convenient collagen supple” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Beyond Collagen Proprietary Blend | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 10.1 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-e4de7faf (internal — no barcode published, which limits cross-checking) |
| Brand | Live Conscious |
| Source listing identifier | B0B9T3PQND |
| USPTO brand owner | New Momentum Media, Inc. · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 11331 183rd St #407, Cerritos, CALIFORNIA 90703, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 10.4 g |
| Servings per container | 41 |
| Net weight | Net Wt. 15 oz (0.941lb/427 g) |
| Badges printed on pack | BEST COLLAGEN SUPPLEMENT FOR BEAUTY Opra, Gluten-Free, Dairy-Free, Non-GMO, Soy-Free, Peanut-Free, Shellfish Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Total Calories | 35 | High clearly legible in the photo |
| Protein | 9 g | High clearly legible in the photo |
| Vitamin C (as Ascorbic Acid) | 90 mg | High clearly legible in the photo |
| Biotin | 2500 mcg | High clearly legible in the photo |
| Calcium | 6 mg | High clearly legible in the photo |
| Iron | 0.2 mg | High clearly legible in the photo |
| Sodium | 50 mg | High clearly legible in the photo |
| Beyond Collagen Proprietary Blend | 10.1 g | High clearly legible in the photo |
Claims printed on the packaging:
“MULTI-TYPE FORMULA” · “SUPERCHARGED HAIR, SKIN, NAIL & JOINT SUPPORT*” · “WITH BIOTIN & VITAMIN C” · “Supports Collagen Synthesis*” · “Dissolves Easily | Flavorless Blend” · “41 Servings” · “Dissolves Easily” · “Flavorless Blend”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store liveconscious.com: 41 supplement products (+3 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-e4de7faf · built August 06, 2026 · lookcloser.ai · corrections@lookcloser.ai