Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · lc-eb1669f4 · back to the summary
NaturesPlus Animal Parade Children's Chewable Multivitamin
Exact product checkedGTIN not published · checked 2026-08-11
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
22listed rows
22separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 22 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 10 | — | |
| Total Carbohydrate | 2 g | — | |
| Total Sugars | 2 g | — | |
| Includes 2g Added Sugars | 2 g | — | |
| Vitamin A (as beta carotene) | 1500 mcg RAE (5000 IU) | — | |
| Vitamin C (as ascorbic acid) | 60 mg | — | |
| Vitamin D (as cholecalciferol [vegan D3]) | 10 mcg (400 IU) | — | |
| Vitamin E (as d-alpha tocopheryl acetate) | 20 mg (30 IU) | — | |
| Thiamin (vitamin B1) (as thiamine HCl) | 1.5 mg | — | |
| Riboflavin (vitamin B2) | 1.7 mg | — | |
| Niacin (as niacinamide) | 20 mg NE | — | |
| Vitamin B6 (as pyridoxine HCl) | 2 mg | — | |
| Folate (as calcium-L-5-methyltetrahydrofolate) (10 mcg L-methylfolate) | 17 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 6 mcg | — | |
| Biotin | 50 mcg | — | |
| Pantothenic Acid (as calcium pantothenate) | 10 mg | — | |
| Calcium (as aminoate complex) | 20 mg | — | |
| Iron (as aminoate complex) | 5 mg | — | |
| Iodine (as potassium iodide) | 100 mcg | — | |
| Magnesium (as aminoate complex) | 10 mg | — | |
| Zinc (as aminoate complex) | 3 mg | — | |
| Copper (as copper gluconate) | 0.02 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Natural Organics, Inc. (CORPORATION) in NEW YORK, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing5
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 554 on 2025-08-05 to 561 on 2026-07-31 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as aminoate complex) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 10 mg — below the studied range |
| Zinc (as aminoate complex) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 3 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-eb1669f4 (internal — no barcode published, which limits cross-checking) |
| Brand | NaturesPlus |
| Source listing identifier | B00012NGZI |
| Retailer listing title | NaturesPlus Animal Parade Children's Chewable Multivitamin - 180 Anima… show full titleNaturesPlus Animal Parade Children's Chewable Multivitamin - 180 Animal-Shaped Tablets - Natural Assorted Flavors - Vegetarian, Gluten Free - 90 Servings |
| USPTO brand owner | Natural Organics, Inc. · CORPORATION · NEW YORK, USA |
| Owner filed address | 548 Broadhollow Road, Melville, New York 11747-3708, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 2 Chewable Animal-Shaped Tablets |
| Servings per container | 90 |
| Pack statement | 180 ANIMAL-SHAPED TABLETS |
| Badges printed on pack | Vegetarian, Gluten Free, Vegan |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 10 | High clearly legible in the photo |
| Total Carbohydrate | 2 g | High clearly legible in the photo |
| Total Sugars | 2 g | High clearly legible in the photo |
| Includes 2g Added Sugars | 2 g | High clearly legible in the photo |
| Vitamin A (as beta carotene) | 1500 mcg RAE (5000 IU) | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 60 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol [vegan D3]) | 10 mcg (400 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopheryl acetate) | 20 mg (30 IU) | High clearly legible in the photo |
| Thiamin (vitamin B1) (as thiamine HCl) | 1.5 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) | 1.7 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 20 mg NE | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine HCl) | 2 mg | High clearly legible in the photo |
| Folate (as calcium-L-5-methyltetrahydrofolate) (10 mcg L-met | 17 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 6 mcg | High clearly legible in the photo |
| Biotin | 50 mcg | High clearly legible in the photo |
| Pantothenic Acid (as calcium pantothenate) | 10 mg | High clearly legible in the photo |
| Calcium (as aminoate complex) | 20 mg | High clearly legible in the photo |
| Iron (as aminoate complex) | 5 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 100 mcg | High clearly legible in the photo |
| Magnesium (as aminoate complex) | 10 mg | High clearly legible in the photo |
| Zinc (as aminoate complex) | 3 mg | High clearly legible in the photo |
| Copper (as copper gluconate) | 0.02 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Children's Chewable Supplement” · “ASSORTED CHERRY, GRAPE & ORANGE FLAVORS” · “with other natural flavors” · “BEST-SELLING CHILDREN'S HEALTH SUPPLEMENT” · “Vitamin Retailer 2026 VITY AWARDS WINNER” · “Honoring the Industry's Best-selling Products” · “WITH FUN ANIMAL SHAPES AND DELICIOUS FLAVORS, KIDS WON'T KNOW ANIMAL PARADE IS GOOD FOR THEM!” · “VEGETARIAN”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store naturesplus.com: 198 supplement products (+52 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-eb1669f4 · built August 11, 2026 · lookcloser.ai · corrections@lookcloser.ai