Exact trademark owner identified
USPTO lists Puori ApS (PRIVATE LIMITED COMPANY) in DENMARK for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Full record · lc-f61faa1b · back to the summary
Puori Omega 3 Fish Oil Supplement - Ultra Pure & Burpless Wild Caught Fish Oil with 2000…
Exact product checkedGTIN not published · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Reviews accumulated gradually
Written reviews grew from 466 to 468 across 2026-03-17 – 2026-04-15 with no single manufactured spike (largest 30-day gain ~2).
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing2
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
180-day review-count history is on file
Exact-listing history records written-review counts from 465 on 2026-03-03 to 468 on 2026-04-15 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Can you send a clear photo of the full Supplement Facts panel?
It’s the one part of the label required to state what’s inside and how much. A seller who won’t show it before purchase is asking for trust the label would have earned.
3
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
4
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
5
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…NCY: Every batch of every product tested for purity and potency by Clean Label Project. They use independent…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Manufacturing claim “…an FDA registered facility following strict GMP guidelines. During the summer months product…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “…ublish the test results for everyone to see. MADE IN USA: Manufactured in the United States in an FDA…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…g Omega 3 Fatty Acids,1250mg EPA & 500mg DHA Supports Heart, Brain & Eye Health - IFOS Certified -…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 1 of 6 public signals
✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Supplement Facts visible in photos — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-f61faa1b (internal — no barcode published, which limits cross-checking) |
| Brand | Puori |
| Source listing identifier | B00BH947PM |
| Retailer listing title | Puori Omega 3 Fish Oil Supplement - Ultra Pure & Burpless Wild Caught … show full titlePuori Omega 3 Fish Oil Supplement - Ultra Pure & Burpless Wild Caught Fish Oil with 2000mg Omega 3 Fatty Acids,1250mg EPA & 500mg DHA Supports Heart, Brain & Eye Health - IFOS Certified - 120 Softgels |
| USPTO brand owner | Puori ApS · PRIVATE LIMITED COMPANY · DENMARK |
| Owner filed address | Havnegade 41, DK-1058 København K, DENMARK |
From the label (photo-read)
| Servings per container | 40 |
| Net weight | 5.5 oz (150g) e |
| Badges printed on pack | clean label PROJECT CERTIFIED, CLEAN LABEL PROJECT CERTIFIED, CLEAN LABEL PROJECT TRANSPARENCY AWARD, CERTIFIED PESTICIDE FREE, IFOS, FRIEND OF THE SEA, QUALITY GMP ASSURED, Non-GMO |
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“HEART, BRAIN & VISION*” · “IFOS certified” · “No fishy burps” · “Tested against 200+ contaminants” · “Results published online” · “High concentration” · “Natural triglyceride form” · “Supports heart, brain function and eye health*”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or matched to this exact product at build time.
Brand store puori.com: 18 supplement products (+1 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record lc-f61faa1b · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai