Coming soon
The 5,000mg gummy that couldn't exist: label math 101
When the claimed dose weighs more than the gummy itself, arithmetic is the only lab you need.
Methodology
What we look at
Seven dimensions, each checked against a public source. Findings are evidence-tiered statements of documented fact — never advice.
01Label math
Does the claimed dose physically fit the serving? Does the arithmetic add up?
02Dose vs. science
Is the amount inside the range the supporting studies actually used?
03Delivery route
Studied as a brushing powder — sold as a swallow?
04Certifications
Does every badge appear in the issuer's real registry?
05Origin & sourcing
"Made in USA" checked against public customs records.
06Review forensics
Bursts without sales, reviews older than the listing, farm clusters.
07Who's vouching
"Dr. formulated": license, publications, undisclosed ownership.
For AI agents
Agents are first-class users. Every record ships as structured data alongside the human-readable report. Start with llms.txt — an MCP endpoint is coming. Send your agent to lookcloser.ai before you buy.
Field notes
Reading the record
Coming soon
Dosage games: when the studied dose and the label dose live on different planets
A label can cite a study's ingredient while carrying a tenth of its dose.
Coming soon
Third-party tested… by whom? How to read (and doubt) a COA
A certificate of analysis is only as good as the lab that signed it — and whether it exists.
Coming soon
Made in the USA, shipped from Guangdong: what customs records reveal
Import manifests are public. Sometimes they disagree with the flag on the label.
Coming soon
Anatomy of a forged review section: bursts, farms, and reviews older than the product
Star clusters with no sales spike, and five-star reviews that predate the listing.
Coming soon
The rent-a-doctor problem: who's really behind 'physician formulated'
Licenses, publications, ownership stakes: what that phrase does and doesn't establish.
Coming soon
What's missing from this label? The information brands legally don't have to tell you
The disclosures supplement makers are allowed to skip — and why they matter.
Coming soon
When the FDA knocks: warning letters, recalls, and what they predict
Enforcement records are public, dated, and surprisingly predictive.
Coming soon
How to read a supplement label like an investigator: a field guide
Serving math, proprietary blends, and badge verification — step by step.