LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00023249094937Sports Research · checked Aug 15, 2026 · on sale since Aug 13, 2026🇺🇸 USPTO wordmark owner · Sports Research Corporation · CALIFORNIA, USA
Quick read · Sports Research

Sports Research® Multivitamin w/ 23 Essential…

Checked against public sources on August 15, 2026 · LookCloser does not sell or recommend supplements.

60capsules · 30 servings

Does the marketing hold up?

Every ingredient shows its amount · 25 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Is the dose real?Panel read — dose not verified25 ingredients listed; no advertised amount we could confirm against them
What a serving costs$0.77per serving, at the checked price
Is it tested?NSF seal printed on the labelwe read it off the package photo; not confirmed in NSF’s registry
Who’s behind it?🇺🇸Sports Research Corporationcorporation · CALIFORNIA, USA
Is it the real thing?Barcode matches outside records
Trouble on record?No recalls found

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmed1? couldn’t verifyno contradictions · no recalls
The label itself

What the Supplement Facts panel says

Serving size 2 Veggie Capsules · 30 servings per container

Vitamin A (as beta-carotene)450 mcg RAE
Vitamin C (as Liposomal PureWay-C®)90 mg
Vitamin D (as cholecalciferol)50 mcg (2000 IU)
Vitamin E (as D-alpha tocopherol from sunflower)15 mg
Vitamin K (as phytonadione)120 mcg
Thiamine (vitamin B1) (as thiamine HCL)12 mg
Riboflavin (vitamin B2) (as riboflavin 5'-phosphate sodium)13 mg
Niacin (as niacinamide)32 mg
Vitamin B6 (as pyridoxal 5'-phosphate)17 mg
Folate (as L-5-methyltetrahydrofolate)800 mcg DFE
Vitamin B12 (as methylcobalamin)600 mcg
Biotin500 mcg
Pantothenic Acid (as D-calcium pantothenate)50 mg
Choline (as bitartrate)55 mg
Calcium (as calcium citrate malate from red algae extract)104 mg
Iodine (as potassium iodide)150 mcg
Magnesium (as magnesium hydroxide, bisglycinate [Chelamax®])42 mg
Zinc (as zinc bisglycinate chelate) (Albion®)16.5 mg
Selenium (as selenomethionine)200 mcg
Copper (as cupric citrate)0.9 mg
Manganese (as manganese sulfate)2.3 mg
Chromium (as chromium picolinate) (Chromax®)70 mcg
Molybdenum (as molybdenum chelate)45 mcg
Coenzyme Q10 (CoQ10)50 mg
Inositol50 mg

Printed on the package: Gluten-Free · Non-GMO · Soy-Free · Soy Free · igen NON-GMO TESTED · Non-GMO Tested · NSF CERTIFIED GLUTEN-FREE · Third Party Tested

We read 25 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“premium ingredients including Liposomal Pureway-C Vitamin C, Chelamax Magnesium, Chromax Chromium, and K2VITAL Delta Vitamin K2 as MK-7, this…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

?Couldn’t verify independently1

“Party Tested”

No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.

Evidence →

We looked and found no public proof. That does not count against the product.

Marketing language, not scored

Advanced Formula

Quick read · 1 useful finding

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

CheckedIs the label honest?

Every ingredient shows its amount · 25 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
What remains open 4
  • No FDA recall matched this brand in the current search.
  • We have not found a public label filing for this exact product.
  • Barcode checksum is valid; no independent product record was found.
  • No dated review-history series is on file yet.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
Sports Research CorporationCorporation · exact supplement-class mark for SPORTS RESEARCH
Registration5516811
Registered2018-07-17
AssignmentsNo transfers recorded

Filed address
784 W. Channel St., San Pedro, California 90731, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 42 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.

0studied 200 mg–420 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 16 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits inside that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$22.95

$0.77 per labeled serving

matching UPC/GTIN · checked Aug 15, 2026

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iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Only one exact price was available at build time; prices change by date, seller, and promotion.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want the complete evidence trail?

The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.

Read / share full evidence →

Record built August 15, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.