Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 023249094937 · back to the summary
Sports Research® Multivitamin w/ 23 Essential Micronutrients
Exact product checkedGTIN 00023249094937 · checked 2026-08-15
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
25listed rows
25separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as beta-carotene) | 450 mcg RAE | — | |
| Vitamin C (as Liposomal PureWay-C®) | 90 mg | — | |
| Vitamin D (as cholecalciferol) | 50 mcg (2000 IU) | — | |
| Vitamin E (as D-alpha tocopherol from sunflower) | 15 mg | — | |
| Vitamin K (as phytonadione) | 120 mcg | — | |
| Thiamine (vitamin B1) (as thiamine HCL) | 12 mg | — | |
| Riboflavin (vitamin B2) (as riboflavin 5'-phosphate sodium) | 13 mg | — | |
| Niacin (as niacinamide) | 32 mg | — | |
| Vitamin B6 (as pyridoxal 5'-phosphate) | 17 mg | — | |
| Folate (as L-5-methyltetrahydrofolate) | 800 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 600 mcg | — | |
| Biotin | 500 mcg | — | |
| Pantothenic Acid (as D-calcium pantothenate) | 50 mg | — | |
| Choline (as bitartrate) | 55 mg | — | |
| Calcium (as calcium citrate malate from red algae extract) | 104 mg | — | |
| Iodine (as potassium iodide) | 150 mcg | — | |
| Magnesium (as magnesium hydroxide, bisglycinate [Chelamax®]) | 42 mg | — | |
| Zinc (as zinc bisglycinate chelate) (Albion®) | 16.5 mg | — | |
| Selenium (as selenomethionine) | 200 mcg | — | |
| Copper (as cupric citrate) | 0.9 mg | — | |
| Manganese (as manganese sulfate) | 2.3 mg | — | |
| Chromium (as chromium picolinate) (Chromax®) | 70 mcg | — | |
| Molybdenum (as molybdenum chelate) | 45 mcg | — | |
| Coenzyme Q10 (CoQ10) | 50 mg | — | |
| Inositol | 50 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Sports Research Corporation (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Review-count history: not available
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 023249094937.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…Third Party Tested” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…Featuring premium ingredients including Liposomal Pureway-C Vitamin C, Chelamax Magnesium, Chromax Chromium, and K2VITAL Delta Vitamin K2 as MK-7, this formula was desig” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium hydroxide, bisglycin | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 42 mg — below the studied range |
| Zinc (as zinc bisglycinate chelate) (Albion® | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 16.5 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 023249094937 — via source listing UPC |
| Brand | Sports Research |
| Source listing identifier | B0H6YCTJ51 |
| Retailer listing title | Sports Research® Multivitamin w/ 23 Essential Micronutrients, 60 Count… show full titleSports Research® Multivitamin w/ 23 Essential Micronutrients, 60 Count |
| USPTO brand owner | Sports Research Corporation · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 784 W. Channel St., San Pedro, California 90731, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Veggie Capsules |
| Servings per container | 30 |
| Pack statement | 60 Veggie Capsules |
| Badges printed on pack | Gluten-Free, Non-GMO, Soy-Free, Soy Free, igen NON-GMO TESTED, Non-GMO Tested, NSF CERTIFIED GLUTEN-FREE, Third Party Tested |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as beta-carotene) | 450 mcg RAE | High clearly legible in the photo |
| Vitamin C (as Liposomal PureWay-C®) | 90 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 50 mcg (2000 IU) | High clearly legible in the photo |
| Vitamin E (as D-alpha tocopherol from sunflower) | 15 mg | High clearly legible in the photo |
| Vitamin K (as phytonadione) | 120 mcg | High clearly legible in the photo |
| Thiamine (vitamin B1) (as thiamine HCL) | 12 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) (as riboflavin 5'-phosphate sod | 13 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 32 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxal 5'-phosphate) | 17 mg | High clearly legible in the photo |
| Folate (as L-5-methyltetrahydrofolate) | 800 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 600 mcg | High clearly legible in the photo |
| Biotin | 500 mcg | High clearly legible in the photo |
| Pantothenic Acid (as D-calcium pantothenate) | 50 mg | High clearly legible in the photo |
| Choline (as bitartrate) | 55 mg | High clearly legible in the photo |
| Calcium (as calcium citrate malate from red algae extract) | 104 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 150 mcg | High clearly legible in the photo |
| Magnesium (as magnesium hydroxide, bisglycinate [Chelamax®]) | 42 mg | High clearly legible in the photo |
| Zinc (as zinc bisglycinate chelate) (Albion®) | 16.5 mg | High clearly legible in the photo |
| Selenium (as selenomethionine) | 200 mcg | High clearly legible in the photo |
| Copper (as cupric citrate) | 0.9 mg | High clearly legible in the photo |
| Manganese (as manganese sulfate) | 2.3 mg | High clearly legible in the photo |
| Chromium (as chromium picolinate) (Chromax®) | 70 mcg | High clearly legible in the photo |
| Molybdenum (as molybdenum chelate) | 45 mcg | High clearly legible in the photo |
| Coenzyme Q10 (CoQ10) | 50 mg | High clearly legible in the photo |
| Inositol | 50 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Advanced Formula” · “23 ESSENTIAL NUTRIENTS” · “DAILY NUTRIENT SUPPORT” · “GLUTEN-FREE | NON-GMO | SOY-FREE” · “Dietary Supplement” · “23 Essential Vitamins & Minerals” · “Formulated with 6 Clinically Researched Ingredients” · “Non-GMO, Soy & Gluten-Free”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $22.95 checked Aug 15, 2026 — varies by variant/session; price history pending |
Official brand domain: www.sportsresearch.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 023249094937 · built August 15, 2026 · lookcloser.ai · corrections@lookcloser.ai