Checked against public sources on July 25, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
The public sources did not settle the marketing promises on this label.
Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Headlines first. Open evidence only when you want the source trail.
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Brand-level context only, not a finding about this product. Nature's Way Purewater Systems, Inc. recalled a different or not-exactly-bound product on 2014-10-31: “Product may contain mold.” (status: Terminated). The recalled product was: “ESSENTIA Hydration Perfected Purified Wat…
Locked evidence record →Open the full source-linked findingThe public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S WAY PRODUCTS, LLC, Nature's Way Products, LLC, Nature's Way Products, Inc., NATURE'S WAY PRODUCTS, INC.. These records answer who owns registrations for the brand; the separate product-to…
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
Open Food Facts resolves 033674115374 to "Women's 50+ Multivitamin Gummy" (Nature's Way Alive!) — consistent with this listing.
Locked evidence record →Open the full source-linked findingGradual growth is more ordinary. A sudden burst deserves a closer look.
Written reviews grew from 1084 to 1173 across 2026-02-04 – 2026-07-16 with no single manufactured spike (largest 30-day gain ~19).
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
WISCONSIN, USA · Registration 7269521
825 CHALLENGER DR, GREEN BAY, WISCONSIN 54311, UNITED STATES
IC 005: Dietary and nutritional supplements.
WISCONSIN, USA · Registration 4964881
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
IC 005: [ Vitamin and mineral supplements for use as ingredients in the food industry; nutritional supplements in the nature of nutritionally fortified nutritional supplement shakes used for meal replacement; ] nutritional food additives in the nature of dietary food supplements; food supplements [ ; nutritional supplements in the nature of nutritionally fortified dairy-based, fruit-based, and vegetable-based food beverages used for meal replacement; nutritional supplements in the nature of nutritionally fortified water-based meal replacement beverages ].; IC 029: Fruit-based food beverages containing fortified nutrients for use as a healthy snack; Fruit-based and vegetable-based food beverages containing fortified nutrients for use as a healthy snack.; IC 030: Grain-based and herbal food beverages containing fortified nutrients for use as a healthy snack.; IC 032: Water-based food beverages containing fortified nutrients for use as a healthy snack.
UTAH, USA; WISCONSIN, USA · Registration 2741805
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
IC 005: Vitamins, mineral supplements, herbal dietary supplements, homeopathic pharmaceuticals and over-the-counter medications for the treatment of colds, [ allergies, constipation, internal odor, asthma, pain, arthritis, backache, ] bronchial congestion, [ fever, ] cough, [ earache, fatigue, ] headache, [ indigestion, insomnia, menopause, migraine, premenstrual syndrome, restlessness, ] sinusitis, sore throat [, stress, teething, vaginitis, and water retention ].
ARIZONA, USA; WISCONSIN, USA · Registration 1356165
1775 S. 350 East, Provo, UTAH 84601, UNITED STATES
IC 005: Dietary Supplements Containing Herbs and Minerals.
ARIZONA, USA; WISCONSIN, USA · Registration 1400087
10 MOUNTAIN SPRINGS PARKWAY, SPRINGVILLE, UTAH 84663, UNITED STATES
IC 005: VITAMINS, MINERALS, DIETARY SUPPLEMENTS.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
The label amount is shown beside the ranges used in the linked ingredient studies.
$0.25 per labeled serving
matching UPC/GTIN · checked Jul 25, 2026
View on Amazon ↗Official shopping lead; excluded from exact price comparisons.
Alive!® Women’s Gummy Multivitamin - Short Expiration Sale² · 150 gummies / Mixed Berry. Confirm the package UPC/GTIN before buying.
Check brand website ↗Search results remain not linked to this exact product until this retailer publishes the matching UPC/GTIN.
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Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built July 25, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.