Barcode confirmed in an outside database
Open Food Facts resolves 033674115374 to "Women's 50+ Multivitamin Gummy" (Nature's Way Alive!) — consistent with this listing.
Full record · 033674115374 · back to the summary
Nature's Way Alive! Women's 50+ Multivitamin Gummies
Exact product checkedGTIN 00033674115374 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
20listed rows
20separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 20 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin B12 | 4.8 mcg mcg | — | |
| Biotin | 30 mcg mcg | — | |
| Pantothenic Acid | 1.3 mg mg | — | |
| Calcium | 100 mg mg | — | |
| Phosphorus | 45 mg mg | — | |
| Vitamin A | 450 mcg mcg | — | |
| Iodine | 150 mcg mcg | — | |
| Zinc | 2.7 mg mg | — | |
| Sodium | 15 mg mg | — | |
| Superfood Antioxidant# Powder Blend with 10 mg Polyphenols | 50 mg mg | — | |
| Vitamin C | 30 mg mg | — | |
| Vitamin D3 | 40 mcg mcg | — | |
| Vitamin E | 15 mg mg | — | |
| Thiamin | 0.3 mg mg | — | |
| Riboflavin | 0.33 mg mg | — | |
| Niacin | 4 mg mg | — | |
| Vitamin B6 | 1.7 mg mg | — | |
| Folate | 400 mcgDFE mcgDFE | — | |
| Lutein | 300 mcg mcg | — | |
| Boron | 150 mcg mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Reviews accumulated gradually
Written reviews grew from 1084 to 1173 across 2026-02-04 – 2026-07-16 with no single manufactured spike (largest 30-day gain ~19).
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S WAY PRODUCTS, LLC, Nature's Way Products, LLC, Nature's Way Products, Inc., NATURE'S WAY PRODUCTS, INC.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how boron, zinc, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Boron fact sheet, PubMed search: boron supplementation testosterone.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Nature's Way Purewater Systems, Inc. recalled a different or not-exactly-bound product on 2014-10-31: “Product may contain mold.” (status: Terminated). The recalled product was: “ESSENTIA Hydration Perfected Purified Water and Electrolytes, 9.5 pH, Manufactured for Essentia Water Inc., 22833 Bothell Evrt Hwy, Bothell WA 98021 Packaging: For 33.8 fl oz” — not necessarily the product on this page. Verify at FDA’s recall database.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,083 on 2026-02-01 to 1,173 on 2026-07-16 (net +90). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 033674115374.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…0+ Multivitamin Gummies, Mixed Berry, 130 ct Supports Heart, Brain & Bone Health* - Daily multivit…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Boron | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 0.15 mg — below the studied range |
| Zinc | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 2.7 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 033674115374 — via source listing UPC |
| Brand | Nature's Way |
| Source listing identifier | B073H8DK2J |
| Retailer listing title | Nature's Way Alive! Women's 50+ Multivitamin Gummies, Mixed Berry, 130… show full titleNature's Way Alive! Women's 50+ Multivitamin Gummies, Mixed Berry, 130 ct |
| USPTO brand-owner record | NATURE'S WAY PRODUCTS, LLC · WISCONSIN, USA · registration 7269521 · 825 CHALLENGER DR, GREEN BAY, WISCONSIN 54311, UNITED STATES |
| USPTO brand-owner record | Nature's Way Products, LLC · WISCONSIN, USA · registration 4964881 · 825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES |
| USPTO brand-owner record | Nature's Way Products, Inc. · UTAH, USA; WISCONSIN, USA · registration 2741805 · 825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES |
| USPTO brand-owner record | Nature's Way Products, Inc. · ARIZONA, USA; WISCONSIN, USA · registration 1356165 · 1775 S. 350 East, Provo, UTAH 84601, UNITED STATES |
| USPTO brand-owner record | NATURE'S WAY PRODUCTS, INC. · ARIZONA, USA; WISCONSIN, USA · registration 1400087 · 10 MOUNTAIN SPRINGS PARKWAY, SPRINGVILLE, UTAH 84663, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummies |
| Servings per container | 65 |
| Pack statement | 130 GUMMIES |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin B12 | 4.8 mcg mcg | High clearly legible in the photo |
| Biotin | 30 mcg mcg | High clearly legible in the photo |
| Pantothenic Acid | 1.3 mg mg | High clearly legible in the photo |
| Calcium | 100 mg mg | High clearly legible in the photo |
| Phosphorus | 45 mg mg | High clearly legible in the photo |
| Vitamin A | 450 mcg mcg | High clearly legible in the photo |
| Iodine | 150 mcg mcg | High clearly legible in the photo |
| Zinc | 2.7 mg mg | High clearly legible in the photo |
| Sodium | 15 mg mg | High clearly legible in the photo |
| Superfood Antioxidant# Powder Blend with 10 mg Polyphenols | 50 mg mg | High clearly legible in the photo |
| Vitamin C | 30 mg mg | High clearly legible in the photo |
| Vitamin D3 | 40 mcg mcg | High clearly legible in the photo |
| Vitamin E | 15 mg mg | High clearly legible in the photo |
| Thiamin | 0.3 mg mg | High clearly legible in the photo |
| Riboflavin | 0.33 mg mg | High clearly legible in the photo |
| Niacin | 4 mg mg | High clearly legible in the photo |
| Vitamin B6 | 1.7 mg mg | High clearly legible in the photo |
| Folate | 400 mcgDFE mcgDFE | High clearly legible in the photo |
| Lutein | 300 mcg mcg | High clearly legible in the photo |
| Boron | 150 mcg mcg | High clearly legible in the photo |
Claims printed on the packaging:
“NEW & IMPROVED” · “"THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD & DRUG ADMINISTRATION.” · “THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.” · “SUPERFOOD” · “ANTIOXIDANTS” · “heart, eye, bone & immune health*” · “brain function*” · “energy metabolism*”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $16.47 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store naturesway.com: 247 supplement products (+3 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
multivitamin / greens blend — NIH ODS — Multivitamin/mineral supplements fact sheet · PubMed search: multivitamin supplementation outcomes · ClinicalTrials.gov — 497 registered studies
ℹ Use pattern in research: research evaluates multivitamins ingredient-by-ingredient — blend-level health claims outrun what blend-level evidence can show.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 033674115374 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai