LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00070074677255Ensure · checked Jul 21, 2026 · on sale since Feb 12, 2018🇺🇸 USPTO wordmark owner · Abbott Laboratories · ILLINOIS, USA
Quick read · Ensure

Ensure Max Protein Shake

Checked against public sources between July 21 and July 24, 2026 · LookCloser does not sell or recommend supplements.

12pack

Does the marketing hold up?

The barcode identity checks out · 070074677255. The barcode matches, so we are checking the right product rather than a look-alike.

Is the dose real?Panel read — dose not verified27 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?🇺🇸Abbott Laboratoriescorporation · ILLINOIS, USA
Is it the real thing?Barcode matches outside records
Trouble on record?No recalls found

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · no recalls
The label itself

What the Supplement Facts panel says

Serving size 1 carton (330 mL) · 11 FL OZ (330 mL)

Vitamin D11 mcg
Calcium650 mg
Iron2.7 mg
Potassium380 mg
Vitamin A30 %
Vitamin C50 %
Vitamin E25 %
Vitamin K20 %
Thiamin25 %
Riboflavin45 %
Niacin50 %
Vitamin B630 %
Folate60mcg Folic Acid %
Vitamin B1225 %
Biotin25 %
Pantothenic Acid35 %
Phosphorus40 %
Iodine30 %
Magnesium35 %
Zinc45 %
Selenium45 %
Copper40 %
Manganese25 %
Chromium35 %
Molybdenum45 %
Chloride10 %
Choline15 %

Printed on the package: OD · HALAL · #1 Doctor RECOMMENDED BRAND · M · SNAP* ELIGIBLE · HSA/FSA · IMMUNE SYSTEM SUPPORT · ANTIOXIDANTS

We read 27 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“PROTEIN & 1g SUGAR: Each Ensure Max Protein shake has 30g protein to support muscle health and manage hunger 25 VITAMINS & MINERALS: Formulated…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 1 useful finding

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

CheckedWho is behind it?

The barcode identity checks out · 070074677255.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

Open Food Facts resolves 070074677255 to "Ensure Max Protein" (Ensure) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • No FDA recall matched this brand in the current search.
  • We have not found a public label filing for this exact product.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
Abbott LaboratoriesCorporation · exact supplement-class mark for ENSURE
Registration6034797
Registered2020-04-14
AssignmentsNo transfers recorded

Filed address
100 Abbott Park Road, Abbott Park, ILLINOIS 60064, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$27.97

4.6/5 · 20,426 ratings

matching UPC/GTIN · checked Sep 1, 2026

View on Amazon ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want the complete evidence trail?

The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.