Full record · 070074677255 · back to the summary
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Heal…
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Intake method matches the research
Nothing in this listing contradicts how these ingredients were studied (magnesium, prebiotic fiber, zinc). For example, magnesium: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
UPC independently corroborated
Open Food Facts resolves 070074677255 to "Ensure Max Protein" (Ensure) — consistent with this listing.
No data yet: Trademark owner candidates are ambiguous
USPTO returned multiple live supplement-related marks with the exact brand wordmark and different registrants. The owner is withheld until the product-to-mark identity is pinned down.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the photos (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
Recall search: no match found (as of Jul 21, 2026)
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,392 on 2026-01-27 to 1,647 on 2026-07-07 (net +255). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Professional-endorsement claim “…have as much caffeine as a cup of coffee #1 DOCTOR-RECOMMENDED BRAND: Ensure, the brand for strength and en…” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Benefit claim “…Ensure Max Protein shake has 30g protein to support muscle health and manage hunger 25 VITAMINS…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| magnesium | Studies typically use 200 mg–420 mg. This product’s amount could not be read from public sources, so no comparison is possible. | |
| prebiotic fiber (inulin-type) | Studies typically use 3 g–10 g. This product’s amount could not be read from public sources, so no comparison is possible. | |
| zinc | Studies typically use 8 mg–40 mg. This product’s amount could not be read from public sources, so no comparison is possible. | |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 070074677255 |
| Brand | Ensure |
| Source listing identifier | B0791Y2LMB |
| Retailer listing title | Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Prote… show full titleEnsure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack |
From the label (photo-read)
| Serving size | 1 carton (330 mL) |
| Net weight | 11 FL OZ (330 mL) |
| Pack statement | 12 PACK |
| Badges printed on pack | OD, HALAL, #1 Doctor RECOMMENDED BRAND, M®, SNAP* ELIGIBLE, HSA/FSA |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin D | 11 mcg | High clearly legible in the photo |
| Calcium | 650 mg | High clearly legible in the photo |
| Iron | 2.7 mg | High clearly legible in the photo |
| Potassium | 380 mg | High clearly legible in the photo |
| Vitamin A | 30 % | High clearly legible in the photo |
| Vitamin C | 50 % | High clearly legible in the photo |
| Vitamin E | 25 % | High clearly legible in the photo |
| Vitamin K | 20 % | High clearly legible in the photo |
| Thiamin | 25 % | High clearly legible in the photo |
| Riboflavin | 45 % | High clearly legible in the photo |
| Niacin | 50 % | High clearly legible in the photo |
| Vitamin B6 | 30 % | High clearly legible in the photo |
| Folate | 60mcg Folic Acid % | High clearly legible in the photo |
| Vitamin B12 | 25 % | High clearly legible in the photo |
| Biotin | 25 % | High clearly legible in the photo |
| Pantothenic Acid | 35 % | High clearly legible in the photo |
| Phosphorus | 40 % | High clearly legible in the photo |
| Iodine | 30 % | High clearly legible in the photo |
| Magnesium | 35 % | High clearly legible in the photo |
| Zinc | 45 % | High clearly legible in the photo |
| Selenium | 45 % | High clearly legible in the photo |
| Copper | 40 % | High clearly legible in the photo |
| Manganese | 25 % | High clearly legible in the photo |
| Chromium | 35 % | High clearly legible in the photo |
| Molybdenum | 45 % | High clearly legible in the photo |
Claims printed on the packaging:
“WITH NUTRIENTS TO SUPPORT IMMUNE DIGESTIVE ENERGY MUSCLE BONE BRAIN” · “NOTICE: IF USED FOR WEIGHT REDUCTION, SEE BACK.” · “VITAMINS C & E AND SELENIUM” · “MAX PROTEIN” · “MILK CHOCOLATE” · “NATURAL AND ARTIFICIAL FLAVOR” · “TO FEED MUSCLES” · “UP TO”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
Water, Milk Protein Concentrate, Calcium Caseinate, Cocoa Powder (Processed with Alkali). Less than 0.5% of: Vitamins & Minerals (Magnesium Phosphate, Sodium Ascorbate, Potassium Phosphate, Sodium Phosphate, Potassium Hydroxide, Choline Chloride, Ferrous Sulfate, dl-Alpha-Tocopheryl Acetate, Niacinamide, Zinc Sulfate, Calcium Pantothenate, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Riboflavin, Manganese Sulfate, Vitamin A Palmitate, Copper Sulfate, Folic Acid, Potassium Iodide, Phylloquinone, Sodium Selenate, Vitamin D3, Sodium Molybdate, Biotin, Vitamin B12), Natural & Artificial Flavor, Inulin, Soluble Corn Fiber, Sunflower Oil, Salt, Cellulose Gel, Acesulfame Potassium, Cellulose Gum, Carrageenan, and Sucralose. Contains milk ingredients.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 070074677255 · built July 21, 2026 · lookcloser.ai · corrections@lookcloser.ai