Exact trademark owner identified
USPTO lists Abbott Laboratories (CORPORATION) in ILLINOIS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Full record · 070074677255 · back to the summary
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Heal…
Exact product checkedGTIN 00070074677255 · checked 2026-07-21
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
27listed rows
27separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 27 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin D | 11 mcg | — | |
| Calcium | 650 mg | — | |
| Iron | 2.7 mg | — | |
| Potassium | 380 mg | — | |
| Vitamin A | 30 % | — | |
| Vitamin C | 50 % | — | |
| Vitamin E | 25 % | — | |
| Vitamin K | 20 % | — | |
| Thiamin | 25 % | — | |
| Riboflavin | 45 % | — | |
| Niacin | 50 % | — | |
| Vitamin B6 | 30 % | — | |
| Folate | 60mcg Folic Acid % | — | |
| Vitamin B12 | 25 % | — | |
| Biotin | 25 % | — | |
| Pantothenic Acid | 35 % | — | |
| Phosphorus | 40 % | — | |
| Iodine | 30 % | — | |
| Magnesium | 35 % | — | |
| Zinc | 45 % | — | |
| Selenium | 45 % | — | |
| Copper | 40 % | — | |
| Manganese | 25 % | — | |
| Chromium | 35 % | — | |
| Molybdenum | 45 % | — | |
| Chloride | 10 % | — | |
| Choline | 15 % | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Barcode confirmed in an outside database
Open Food Facts resolves 070074677255 to "Ensure Max Protein" (Ensure) — consistent with this listing.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,258 on 2025-08-02 to 1,715 on 2026-08-26 (net +457). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
2
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 070074677255.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Professional-endorsement claim “…GREAT-TASTING VARIETIES: Including caffeinated flavors that have as much caffeine as a cup of coffee #1 DOCTOR-RECOMMENDED BRAND: Ensure, the brand for strength and ener” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Benefit claim “…30g PROTEIN & 1g SUGAR: Each Ensure Max Protein shake has 30g protein to support muscle health and manage hunger 25 VITAMINS & MINERALS: Formulated with nutrients to sup” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| magnesium | Studies typically use 200 mg–420 mg. This product’s amount could not be read from public sources, so no comparison is possible. | |
| zinc | Studies typically use 8 mg–40 mg. This product’s amount could not be read from public sources, so no comparison is possible. | |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 070074677255 |
| Brand | Ensure |
| Source listing identifier | B0791Y2LMB |
| Retailer listing title | Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Prote… show full titleEnsure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar, 4g Fiber | 11 fl oz, 12 Pack |
| USPTO brand owner | Abbott Laboratories · CORPORATION · ILLINOIS, USA |
| Owner filed address | 100 Abbott Park Road, Abbott Park, ILLINOIS 60064, UNITED STATES |
From the label (photo-read)
| Serving size | 1 carton (330 mL) |
| Net weight | 11 FL OZ (330 mL) |
| Pack statement | 12 PACK |
| Badges printed on pack | OD, HALAL, #1 Doctor RECOMMENDED BRAND, M®, SNAP* ELIGIBLE, HSA/FSA, IMMUNE SYSTEM SUPPORT, ANTIOXIDANTS, ZINC, VITAMIN C, VITAMIN E, SELENIUM, PROTEIN |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin D | 11 mcg | High clearly legible in the photo |
| Calcium | 650 mg | High clearly legible in the photo |
| Iron | 2.7 mg | High clearly legible in the photo |
| Potassium | 380 mg | High clearly legible in the photo |
| Vitamin A | 30 % | High clearly legible in the photo |
| Vitamin C | 50 % | High clearly legible in the photo |
| Vitamin E | 25 % | High clearly legible in the photo |
| Vitamin K | 20 % | High clearly legible in the photo |
| Thiamin | 25 % | High clearly legible in the photo |
| Riboflavin | 45 % | High clearly legible in the photo |
| Niacin | 50 % | High clearly legible in the photo |
| Vitamin B6 | 30 % | High clearly legible in the photo |
| Folate | 60mcg Folic Acid % | High clearly legible in the photo |
| Vitamin B12 | 25 % | High clearly legible in the photo |
| Biotin | 25 % | High clearly legible in the photo |
| Pantothenic Acid | 35 % | High clearly legible in the photo |
| Phosphorus | 40 % | High clearly legible in the photo |
| Iodine | 30 % | High clearly legible in the photo |
| Magnesium | 35 % | High clearly legible in the photo |
| Zinc | 45 % | High clearly legible in the photo |
| Selenium | 45 % | High clearly legible in the photo |
| Copper | 40 % | High clearly legible in the photo |
| Manganese | 25 % | High clearly legible in the photo |
| Chromium | 35 % | High clearly legible in the photo |
| Molybdenum | 45 % | High clearly legible in the photo |
Claims printed on the packaging:
“1g Sugar” · “30g Protein” · “150 Calories” · “25 Vitamins & Minerals” · “WITH NUTRIENTS TO SUPPORT IMMUNE • DIGESTIVE • ENERGY MUSCLE • BONE • BRAIN” · “#1 Doctor RECOMMENDED BRAND” · “MILK CHOCOLATE NATURAL AND ARTIFICIAL FLAVOR” · “NOTICE: IF USED FOR WEIGHT REDUCTION, SEE BACK.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Listed ingredients (as stated on the listing)
Water, Milk Protein Concentrate, Calcium Caseinate, Cocoa Powder (Processed with Alkali). Less than 0.5% of: Vitamins & Minerals (Magnesium Phosphate, Sodium Ascorbate, Potassium Phosphate, Sodium Phosphate, Potassium Hydroxide, Choline Chloride, Ferrous Sulfate, dl-Alpha-Tocopheryl Acetate, Niacinamide, Zinc Sulfate, Calcium Pantothenate, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Riboflavin, Manganese Sulfate, Vitamin A Palmitate, Copper Sulfate, Folic Acid, Potassium Iodide, Phylloquinone, Sodium Selenate, Vitamin D3, Sodium Molybdate, Biotin, Vitamin B12), Natural & Artificial Flavor, Inulin, Soluble Corn Fiber, Sunflower Oil, Salt, Cellulose Gel, Acesulfame Potassium, Cellulose Gum, Carrageenan, and Sucralose. Contains milk ingredients.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.ensure.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 070074677255 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai