Exact trademark owner identified
USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Full record · 197644121335 · back to the summary
Formulation Factory Self Obsessed
Exact product checkedGTIN 00197644121335 · checked 2026-07-22
Free to read, download and share — no signup, no paywall, no ads.
How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
10listed rows
10separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 10 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Zinc (as Zinc Citrate) | 10mg 91% | — | |
| Shilajit (Asphaltum) (plant) 10:1 Extract | 300 mg † | — | |
| Tongkat Ali (Eurycoma longifolia) (root) 100:1 Extract | 200 mg † | — | |
| Fadogia Agrestis (Vangueria agrestis) (stem) 10:1 Extract | 200 mg † | — | |
| Black Maca (Lepidium meyenii Walp) (root) 10:1 Extract | 200 mg † | — | |
| Ashwagandha (Withania somnifera) (root) 10:1 Extract | 100 mg † | — | |
| Fenugreek (Trigonella foenum-graecum) (seed) 10:1 Extract | 100 mg † | — | |
| Horny Goat Weed (Epimedium saggittatum) (leaf and stem) 10:1 Extract | 100 mg † | — | |
| Tribulus Terrestris (45% Saponins) (fruit) | 100 mg † | — | |
| Boron (as Boron Glycinate) | 1mg † | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Found on the brand's own store
The brand's store lists this exact barcode as “Self Obsessed” (variant: 1 Pack) — identity confirmed across retailer listings.
The review count moved gradually, not in one burst
Written reviews fell from 715 to 76 between July 28, 2025 and August 24, 2026. The largest rise inside any single 30-day window was about 91, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
“Lab tested” claimed, but no lab or report named
The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how ashwagandha, boron, tongkat ali, fenugreek have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.
This category has documented FDA fraud risk
FDA's health-fraud program documents sexual-enhancement products as the most common supplement category found to contain undeclared prescription-drug ingredients. This is a category-level documented fact from FDA's public database — not a test result for this specific product. Source: fda.gov (linked in Related research).
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 712 on 2025-07-25 to 76 on 2026-08-24 (net -636). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Package and trademark records name different responsible entitie
The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 197644121335.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…LAB TESTED GUARANTEED…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. The exact brand page repeats a testing claim but names no issuer. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Manufacturing claim “…GMP COMPLIANT CGMP COMPLIANT FACILITY…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “…Made in USA…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…PEAK PERFORMANCE & RECOVERY: Testosterone supplement for men and testosterone supplements for men with Zinc, Boron, and Black Maca support energy production, post-traini” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Ashwagandha (Withania somnifera) (root) 10:1 | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 100 mg — below the studied range |
| Boron (as Boron Glycinate) | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 1 mg — below the studied range |
| Tongkat Ali (Eurycoma longifolia) (root) 100 | shaded = doses used in studies (200 mg–400 mg) · bar = this label | 200 mg — within the studied range |
| Fenugreek (Trigonella foenum-graecum) (seed) | shaded = doses used in studies (500 mg–600 mg) · bar = this label | 100 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- fenugreek — studied as a standardized extract over 8–12 weeks; may interact with blood-thinning and blood-sugar medication — documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 197644121335 — via source listing UPC |
| Brand | Formulation Factory |
| Source listing identifier | B0CK8JPHQ2 |
| Retailer listing title | Formulation Factory Self Obsessed 10-in-1 Natural Testosterone Booster… show full titleFormulation Factory Self Obsessed 10-in-1 Natural Testosterone Booster for Men, Testosterone Supplement for Men with Shilajit, Tongkat Ali, Fadogia Agrestis, 120 Capsules, 2 Month Supply |
| USPTO brand owner | Armour, Kyle · INDIVIDUAL · USA |
| Owner filed address | Urb Rotonda, 125 Calle Puerta De Alcala, Guaynabo, PUERTO RICO 009694023, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Capsules |
| Servings per container | 60 |
| Pack statement | 120 Capsules |
| Badges printed on pack | LAB TESTED GUARANTEED, NON GMO, GMP COMPLIANT CGMP COMPLIANT FACILITY, GMP, FORMULATION FACTORY, Made in USA, GMP-certified U.S. facility, GMP Certified, Certified production facility, Third-Party Tes |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Zinc (as Zinc Citrate) | 10mg 91% | High clearly legible in the photo |
| Shilajit (Asphaltum) (plant) 10:1 Extract | 300 mg † | High clearly legible in the photo |
| Tongkat Ali (Eurycoma longifolia) (root) 100:1 Extract | 200 mg † | High clearly legible in the photo |
| Fadogia Agrestis (Vangueria agrestis) (stem) 10:1 Extract | 200 mg † | High clearly legible in the photo |
| Black Maca (Lepidium meyenii Walp) (root) 10:1 Extract | 200 mg † | High clearly legible in the photo |
| Ashwagandha (Withania somnifera) (root) 10:1 Extract | 100 mg † | High clearly legible in the photo |
| Fenugreek (Trigonella foenum-graecum) (seed) 10:1 Extract | 100 mg † | High clearly legible in the photo |
| Horny Goat Weed (Epimedium saggittatum) (leaf and stem) 10:1 | 100 mg † | High clearly legible in the photo |
| Tribulus Terrestris (45% Saponins) (fruit) | 100 mg † | High clearly legible in the photo |
| Boron (as Boron Glycinate) | 1mg † | High clearly legible in the photo |
Claims printed on the packaging:
“TESTOSTERONE SUPPORT” · “Dietary Supplement” · “Supports natural energy levels and stamina.” · “Supports male vitality and endurance.” · “Supports healthy testosterone levels and physical performance.” · “Supports mood, stamina, and overall energy levels.*” · “Helps the body manage stress and supports overall vitality.” · “Supports natural energy levels and overall well-being.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Brand store (formulationfactory.com) ↗ | $127.00 variant: 1 Pack — matching UPC/GTIN |
Brand store formulationfactory.com: 15 supplement products (+7 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Ashwagandha — NIH ODS · MedlinePlus · PubMed (204) · botanical; liver-injury case reports exist
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · FDA — tainted sexual-enhancement products · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
tongkat ali (Eurycoma longifolia) — PubMed search: Eurycoma longifolia randomized trial · NIH NCCIH — Herbs at a glance · ClinicalTrials.gov — 1 registered studies
ℹ Use pattern in research: extract standardization varies widely between products; a raw-powder milligram figure is not comparable to a standardized-extract dose used in studies.
fenugreek — PubMed search: fenugreek extract randomized controlled trial · NIH NCCIH — Fenugreek · ClinicalTrials.gov — 60 registered studies
ℹ Use pattern in research: studied as a standardized extract over 8–12 weeks; may interact with blood-thinning and blood-sugar medication — documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 197644121335 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai