Checked against public sources between July 24 and July 28, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
Listing brand: ZzzQuil · package: VICKS. Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Calories | 25 |
|---|---|
| Total Carbohydrate | 6 g |
| Total Sugars | 5 g |
| Includes 5 g Added Sugars | 5 g |
| Sodium | 15 mg |
| Melatonin | 1 mg |
| PURE Zzzs™ Kidz Blend | 30 mg |
Printed on the package: DIETARY SUPPLEMENT
We read 7 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Headlines first. Open evidence only when you want the source trail.
Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.
The exact product listing names “ZzzQuil,” while the saved package/panel image reads “VICKS.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
UPCitemdb resolves 323900040441 to "Pure Zzzs Pure Kids Melatonin Gummies - 72ct: Dietary Supplements, Berry Flavor" (ZzzQuil) — consistent with this listing.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 1 mg of melatonin per serving. Studies we found used 0.5 mg–5 mg a day, so this sits inside that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
$0.50 per labeled serving
matching UPC/GTIN · checked Aug 29, 2026
View on Amazon ↗$0.50 per labeled serving
matching UPC/GTIN · checked Jul 28, 2026
View on Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers at the same price at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.