Barcode confirmed in an outside database
UPCitemdb resolves 323900040441 to "Pure Zzzs Pure Kids Melatonin Gummies - 72ct: Dietary Supplements, Berry Flavor" (ZzzQuil) — consistent with this listing.
Full record · 323900040441 · back to the summary
Pure Zzzs, Kidz, Kids Melatonin Gummy, Sleep Aid
Exact product checkedGTIN 00323900040441 · checked 2026-07-24
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
7listed rows
6separately quantified
1combined blend totals
The listing-image panel publishes 6 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Carbohydrate | 6 g | — | |
| Total Sugars | 5 g | — | |
| Added Sugars | 5 g | — | |
| Sodium | 15 mg | — | |
| Melatonin | 1 mg | — | |
| PURE Zzzs™™ Kidz Blend | 30 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution2
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Package brand differs from the listing brand
The exact product listing names “ZzzQuil,” while the saved package/panel image reads “VICKS.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Review-count history: not available
Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
Brand ownership record not saved
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
2
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 323900040441.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…nd works naturally with your child’s body to support sleep* MINDFULLY FORMULATED FOR KIDS: Specia…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Melatonin | shaded = doses used in studies (0.5 mg–5 mg) · bar = this label | 1 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Brand's own store found — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 323900040441 — via source listing UPC |
| Brand | ZzzQuil |
| Source listing identifier | B07N45W6WV |
| Retailer listing title | Pure Zzzs, Kidz, Kids Melatonin Gummy, Sleep Aid, Low Amount of Melato… show full titlePure Zzzs, Kidz, Kids Melatonin Gummy, Sleep Aid, Low Amount of Melatonin for Kids, with Chamomile and Lavender, 1 mg, Berry Flavored, 72 Count |
From the label (photo-read)
| Serving size | 2 Gummies |
| Servings per container | 36 |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Carbohydrate | 6 g | High clearly legible in the photo |
| Total Sugars | 5 g | High clearly legible in the photo |
| Added Sugars | 5 g | High clearly legible in the photo |
| Sodium | 15 mg | High clearly legible in the photo |
| Melatonin | 1 mg | High clearly legible in the photo |
| PURE Zzzs™™ Kidz Blend | 30 mg | High clearly legible in the photo |
Claims printed on the packaging:
“HELPS YOUR CHILD FALL ASLEEP NATURALLY*^” · “DRUG FREE & NON-HABIT FORMING” · “DESIGNED WITH A LOW LEVEL OF MELATONIN TO HELP YOUR CHILD FALL ASLEEP NATURALLY.*” · “BOTANICAL BLEND” · “COMPLEMENTARY LAVENDER & CHAMOMILE” · “BERRY FLAVORED” · “*THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.” · “THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $17.99 checked Jul 25, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Melatonin — NIH ODS · MedlinePlus · PubMed (2,320) · a hormone; not a vitamin/mineral
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
melatonin — NIH NCCIH — Melatonin · PubMed search: melatonin dose sleep onset · ClinicalTrials.gov — 1,068 registered studies
ℹ Use pattern in research: taken before bed; timing matters more than size of dose in the research.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 323900040441 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai