LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00727783003676New Chapter · checked Aug 31, 2026 · on sale since Mar 5, 2012USPTO returned 2 exact supplement-class owner records · inspect the identity trailPackage says distributed by: NEW CHAPTER, INC. · 90 TECHNOLOGY DRIVE BRATTLEBORO, VT 05301 USA
Quick read · New Chapter

New Chapter Every Woman™'s One Daily 40+…

Checked against public sources between July 24 and August 31, 2026 · LookCloser does not sell or recommend supplements.

72tablets

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified25 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?NSF seal printed on the labelwe read it off the package photo; not confirmed in NSF’s registry
Who’s behind it?USPTO lists 2 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size 1 Tablet

Vitamin A (100% as beta-carotene and from ferment media)900 mcg
Vitamin C (as ascorbic acid and from ferment media)90 mg
Vitamin D3 (as cholecalciferol and from ferment media)25 mcg (1000 IU)
Vitamin E (as d-alpha-tocopheryl acetate and from ferment media)15 mg
Vitamin K (as phylloquinone [K1] from ferment media and as menaquinone-7 [K2])120 mcg
Thiamin (as thiamine hydrochloride from ferment media)1.6 mg
Riboflavin (from ferment media)1.6 mg
Niacin (as niacinamide from ferment media)16 mg
Vitamin B6 (as pyridoxine hydrochloride from ferment media)4.3 mg
Folate (as L-5-methylfolate, and as 58 mcg folic acid from ferment media)200 mcg DFE
Vitamin B12 (as cyanocobalamin from ferment media)10 mcg
Biotin (from ferment media)15 mcg
Pantothenic Acid (as calcium D-pantothenate from ferment media)5 mg
Calcium (from organic algae Lithothamnion spp.)26 mg
Iodine (as potassium iodide from ferment media)75 mcg
Magnesium (as magnesium bisglycinate chelate, from organic algae Lithothamnion spp., and as magnesium oxide from ferment media)8.4 mg
Zinc (as zinc oxide from ferment media)5.5 mg
Selenium (as selenium yeast from ferment media)55 mcg
Copper (as copper sulfate anhydrous from ferment media)0.55 mg
Manganese (as manganese chloride from ferment media)1 mg
Chromium (as chromium chloride from ferment media)18 mcg
Molybdenum (as sodium molybdate from ferment media)4.5 mcg
Breast Support Blend50 mg
Hormone Support Blend37.5 mg
Stress and Energy Support Blend22.5 mg

Printed on the package: ORGANIC · NON GMO Project VERIFIED · CERTIFIED GLUTEN-FREE · NSF · VEGETARIAN · ORGANIC VEGETABLES & HERBS · US · U

We read 25 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“New Chapter Every Woman’s One Daily 40+ - Multivitamin for Women - Supports Immune, Bone, Hormone & Cellular Energy Health* - Non-GMO, Gluten…”

Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 4 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …

Locked evidence record →Open the full source-linked finding
Public contextWho is behind it?

Registered owner records: New Chapter, Inc. · New Moon Extracts, Inc.

The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.

Evidence and sources

USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 727783003676.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

Registered in NIH's supplement label database (DSLD)

A government label filing makes the listed formula easier to inspect and compare over time.

Evidence and sources

Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.

Locked evidence record →Open the full source-linked finding
Who owns the brand wordmark?

The brand has 2 exact supplement-class records

These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.

🇺🇸New Chapter, Inc.

DELAWARE, USA · Registration 6412831

90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES

Goods covered by this record

IC 005: Dietary and nutritional supplements.

🇺🇸New Moon Extracts, Inc.

VERMONT, USA; DELAWARE, USA · Registration 1828013

P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES

Goods covered by this record

IC 005: food supplements.

This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 8 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.

0studied 200 mg–420 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 6 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$44.97

4.6/5 · 9,463 ratings

matching UPC/GTIN · checked Sep 1, 2026

View on Amazon ↗

iHerb

Exact UPC/GTIN match
$44.97

4.8/5 · 1,918 ratings

matching UPC/GTIN · checked Jul 24, 2026

View on iHerb ↗

Brand website

Exact UPC/GTIN match
$50.00

4.6/5 · 175 ratings

matching UPC/GTIN · checked Aug 31, 2026

View on Brand website ↗

Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Target ↗

Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Same UPC/GTIN observed across 3 sellers. Amazon was lowest at $44.97; Brand website was highest at $50.00 — a $5.03 range at check time.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Review pages

Does the brand page tell the same story?

Brand page 4.60/5 · retailer 4.6/5inspect

The exact brand page is the same by 0.00 points. The brand page publishes 175; the retailer surface shows 9,463. Different systems can collect different review pools, so this is a signal to inspect, not proof that reviews were manipulated.

The brand page did not expose a complete star-by-star breakdown in the captured structured data, so LookCloser cannot test whether lower-star reviews were omitted. Source: exact barcode-bound brand product page · retailer surface · counts do not prove authenticity.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.