full reportFull record · 727783003676 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 22 separately ingredients with amounts and 3 combined blend totals. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (100% as beta-carotene and from ferment media) | 900 mcg | — | |
| Vitamin C (as ascorbic acid and from ferment media) | 90 mg | — | |
| Vitamin D3 (as cholecalciferol and from ferment media) | 25 mcg (1000 IU) | — | |
| Vitamin E (as d-alpha-tocopheryl acetate and from ferment media) | 15 mg | — | |
| Vitamin K (as phylloquinone [K1] from ferment media and as menaquinone-7 [K2]) | 120 mcg | — | |
| Thiamin (as thiamine hydrochloride from ferment media) | 1.6 mg | — | |
| Riboflavin (from ferment media) | 1.6 mg | — | |
| Niacin (as niacinamide from ferment media) | 16 mg | — | |
| Vitamin B6 (as pyridoxine hydrochloride from ferment media) | 4.3 mg | — | |
| Folate (as L-5-methylfolate, and as 58 mcg folic acid from ferment media) | 200 mcg DFE | — | |
| Vitamin B12 (as cyanocobalamin from ferment media) | 10 mcg | — | |
| Biotin (from ferment media) | 15 mcg | — | |
| Pantothenic Acid (as calcium D-pantothenate from ferment media) | 5 mg | — | |
| Calcium (from organic algae Lithothamnion spp.) | 26 mg | — | |
| Iodine (as potassium iodide from ferment media) | 75 mcg | — | |
| Magnesium (as magnesium bisglycinate chelate, from organic algae Lithothamnion spp., and as magnesium oxide from ferment media) | 8.4 mg | — | |
| Zinc (as zinc oxide from ferment media) | 5.5 mg | — | |
| Selenium (as selenium yeast from ferment media) | 55 mcg | — | |
| Copper (as copper sulfate anhydrous from ferment media) | 0.55 mg | — | |
| Manganese (as manganese chloride from ferment media) | 1 mg | — | |
| Chromium (as chromium chloride from ferment media) | 18 mcg | — | |
| Molybdenum (as sodium molybdate from ferment media) | 4.5 mcg | — | |
| Breast Support Blend | 50 mg | — | |
| Hormone Support Blend | 37.5 mg | — | |
| Stress and Energy Support Blend | 22.5 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.
The brand's store lists this exact barcode as “Every Woman™'s One Daily 40+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.
Open Food Facts resolves 727783003676 to "Every Woman's One Daily Multivitamin 40+" (New Chapter) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at FDA’s recall database.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 816 on 2025-07-29 to 843 on 2026-08-30 (net +27). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 727783003676.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “New Chapter Every Woman’s One Daily 40+ - Multivitamin for Women - Supports Immune, Bone, Hormone & Cellular Energy Health* - Non-GMO, Gluten Free, Dairy Free, Vegetarian” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium bisglycinate chelate | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 8.4 mg — below the studied range |
| organic Turmeric (rhizome) powder | shaded = doses used in studies (500 mg–2 g) · bar = this label | 3.2 mg — below the studied range |
| Zinc (as zinc oxide from ferment media) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 5.5 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 5 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 727783003676 |
| Brand | New Chapter |
| Source listing identifier | B007A1XG5I |
| Retailer listing title | New Chapter Every Woman’s One Daily 40+ - Multivitamin for Women - Sup… show full titleNew Chapter Every Woman’s One Daily 40+ - Multivitamin for Women - Supports Immune, Bone, Hormone & Cellular Energy Health* - Non-GMO, Gluten Free, Dairy Free, Vegetarian & Kosher - 72 Tablets |
| USPTO brand-owner record | New Chapter, Inc. · DELAWARE, USA · registration 6412831 · 90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES |
| USPTO brand-owner record | New Moon Extracts, Inc. · VERMONT, USA; DELAWARE, USA · registration 1828013 · P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Tablet |
| Pack statement | 72 TABLETS |
| Badges printed on pack | ORGANIC, NON GMO Project VERIFIED, CERTIFIED GLUTEN-FREE, NSF, VEGETARIAN, ORGANIC VEGETABLES & HERBS, US, U, EST. 1982, Certified Organic, Non-GMO Project Verified, NSF Certified Gluten-Free, ORGANIC |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (100% as beta-carotene and from ferment media) | 900 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid and from ferment media) | 90 mg | High clearly legible in the photo |
| Vitamin D3 (as cholecalciferol and from ferment media) | 25 mcg (1000 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopheryl acetate and from ferment me | 15 mg | High clearly legible in the photo |
| Vitamin K (as phylloquinone [K1] from ferment media and as m | 120 mcg | High clearly legible in the photo |
| Thiamin (as thiamine hydrochloride from ferment media) | 1.6 mg | High clearly legible in the photo |
| Riboflavin (from ferment media) | 1.6 mg | High clearly legible in the photo |
| Niacin (as niacinamide from ferment media) | 16 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride from ferment media) | 4.3 mg | High clearly legible in the photo |
| Folate (as L-5-methylfolate, and as 58 mcg folic acid from f | 200 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as cyanocobalamin from ferment media) | 10 mcg | High clearly legible in the photo |
| Biotin (from ferment media) | 15 mcg | High clearly legible in the photo |
| Pantothenic Acid (as calcium D-pantothenate from ferment med | 5 mg | High clearly legible in the photo |
| Calcium (from organic algae Lithothamnion spp.) | 26 mg | High clearly legible in the photo |
| Iodine (as potassium iodide from ferment media) | 75 mcg | High clearly legible in the photo |
| Magnesium (as magnesium bisglycinate chelate, from organic a | 8.4 mg | High clearly legible in the photo |
| Zinc (as zinc oxide from ferment media) | 5.5 mg | High clearly legible in the photo |
| Selenium (as selenium yeast from ferment media) | 55 mcg | High clearly legible in the photo |
| Copper (as copper sulfate anhydrous from ferment media) | 0.55 mg | High clearly legible in the photo |
| Manganese (as manganese chloride from ferment media) | 1 mg | High clearly legible in the photo |
| Chromium (as chromium chloride from ferment media) | 18 mcg | High clearly legible in the photo |
| Molybdenum (as sodium molybdate from ferment media) | 4.5 mcg | High clearly legible in the photo |
| Breast Support Blend | 50 mg | High clearly legible in the photo |
| Hormone Support Blend | 37.5 mg | High clearly legible in the photo |
| Stress and Energy Support Blend | 22.5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“FORMULATED FOR ABSORPTION” · “Immune, Cellular Energy & Healthy Aging Support*” · “MADE WITH ORGANIC HERBS & VEGETABLES” · “Get more from your multivitamin” · “Cellular energy, immune & aging support*” · “20+ vitamins & minerals” · “For foundational health*” · “Vitamin B12”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 1 Tablet(s) · contents: 48 Tablet(s) · label #82577 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Vitamin A | 5000 IU |
| Vitamin C | 60 mg |
| Vitamin D3 | 1000 IU |
| Vitamin E | 30 IU |
| Vitamin K | 80 mcg |
| Thiamin | 2 mg |
| Riboflavin | 2 mg |
| Niacin | 20 mg |
| Vitamin B6 | 5 mg |
| Folate | 200 mcg |
| Vitamin B12 | 25 mcg |
| Biotin | 150 mcg |
| Pantothenic Acid | 10 mg |
| Calcium | 25 mg |
| Iodine | 75 mcg |
| Magnesium | 6 mg |
| Zinc | 7.5 mg |
| Selenium | 75 mcg |
| Copper | 750 mcg |
| Manganese | 1 mg |
| Chromium | 60 mcg |
| Molybdenum | 10 mcg |
| Cruciferous Sprouts Blend | 50 mg |
| Hormone Support Blend | 50 mg |
| Stress/Energy Support Blend | 30 mg |
| Cardio Support Blend | 20 mg |
| Digestive Support Blend | 10 mg |
| Ginger (rhizome) hydroethanolic extract | 3.2 mg |
| organic Turmeric (rhizome) powder | 3.2 mg |
| organic Ginger (rhizome) supercritical extract | 0.8 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Listed ingredients (as stated on the listing)
Organic gum acacia, silica, lac resin, carnauba wax and sunflower oil.Contains: Fermented soy..
Where it sells
| Seller | Price |
|---|---|
| Brand store (newchapter.com) ↗ | $50.00 variant: 72 Day — matching UPC/GTIN |
Brand store newchapter.com: 92 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Turmeric — NIH ODS · MedlinePlus · PubMed (1,288) · botanical; rare hepatotoxicity reports
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
turmeric / curcumin — NIH NCCIH — Turmeric · PubMed search: curcumin bioavailability piperine · WebMD: turmeric · ClinicalTrials.gov — 286 registered studies
ℹ Use pattern in research: plain curcumin absorbs poorly — most positive trials pair it with piperine (black pepper) or a bioavailability-enhanced form.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 727783003676 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai