LookCloser record · 727783003676 · methodology v0.1
This product can't be verified from public data Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more. Evidence availability only; this does not establish safety or effectiveness.
4 of 6 public trust signals found · 1 product-specific concern
The UPC on this bottle matches product information found online. This multivitamin is presented as a daily supplement formulated for women over 40, aiming to support cellular energy, immune health, and healthy aging. The listing does not provide a Supplement Facts panel, so the specific amounts of each vitamin and mineral included are not currently visible. You can verify the "72 TABLETS" count on the bottle matches the packaging listed.
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Nothing in this listing contradicts how these ingredients were studied (magnesium, turmeric / curcumin, zinc, multivitamin / greens blend). For example, magnesium: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Label #82577 “40+ Every Woman's One Daily Multi” (New Chapter), entered 2018-01-25, with the full Supplement Facts on file — see the panel below. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Chapter, Inc., Brattleboro, VT.
Open Food Facts resolves 727783003676 to "Every Woman's One Daily Multivitamin 40+" (New Chapter) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The panel lists “Cruciferous Sprouts Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Marketplace rating 4.6★ across 9,463 ratings. Authenticity not analysed: burst, purge and stockout patterns need price/review history.
Multi-ingredient blend with no single headline dose to check, and no Supplement Facts panel was visible in the listing photos to check instead. A gap in the listing, not a strike.
Brand-level history, not a finding about this product. New Chapter, Inc. recalled a product on 2013-03-13: “The product may contain an undeclared allergen soy” (status: Terminated, case closed). The recalled product was: “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8” — not necessarily the product on this page. Verify at FDA’s recall database.
What to ask and check
Check for yourself — no one’s permission needed
Scan the barcode on the package and confirm it reads 727783003676.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
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Record built July 21, 2026. Sources: source listing (live fetch) · brand's own storefront · published independent assays (NOW Foods 2024, SuppCo 2025; brand-level) · PubMed · openFDA · Open Food Facts · NIH DSLD · LookCloser ingredient KB. Evidence-tiered statements of documented fact; conclusions belong to the reader. Beta: this report isn’t yet independently archived — treat it as a well-sourced starting point, not a certificate. Evidence-based corrections welcome.