“Heart, Bone & Cellular Energy”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Exact product checked · GTIN 00727783901255New Chapter · checked Aug 5, 2026 · on sale since Mar 24, 2017USPTO returned 2 exact supplement-class owner records · inspect the identity trail
Quick read · New Chapter
New Chapter Every Woman™'s One Daily 55+…
Checked against public sources on August 5, 2026 · LookCloser does not sell or recommend supplements.
72tablets
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Is the dose real?Panel read — dose not verified25 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?NSF seal printed on the labelwe read it off the package photo; not confirmed in NSF’s registry
Who’s behind it?USPTO lists 2 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?✓Barcode matches outside records
Trouble on record?Brand history — not this product
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1◖ partly confirmedno contradictions · brand-level recall on file
The label itself
What the Supplement Facts panel says
| Vitamin A (100% as beta-carotene and from ferment media) | 450 mcg |
|---|---|
| Vitamin C (as ascorbic acid and from ferment media) | 45 mg |
| Vitamin D3 (as cholecalciferol and from ferment media) | 25 mcg (1000 IU) |
| Vitamin E (as d-alpha-tocopheryl acetate and from ferment media) | 7.5 mg |
| Vitamin K (as phylloquinone [K1] from ferment media and as menaquinone-7 [K2]) | 61 mcg |
| Thiamin (as thiamine hydrochloride from ferment media) | 1.6 mg |
| Riboflavin (from ferment media) | 1.6 mg |
| Niacin (as niacinamide from ferment media) | 16 mg |
| Vitamin B6 (as pyridoxine hydrochloride from ferment media) | 4.3 mg |
| Folate (as 118 mcg folic acid from ferment media) | 200 mcg DFE |
| Vitamin B12 (as cyanocobalamin from ferment media) | 10 mcg |
| Biotin (from ferment media) | 15 mcg |
| Pantothenic Acid (as calcium D-pantothenate from ferment media) | 5 mg |
| Calcium (from organic algae Lithothamnion spp.) | 40 mg |
| Iodine (as potassium iodide from ferment media) | 75 mcg |
| Magnesium (as magnesium bisglycinate chelate, from organic algae Lithothamnion spp., and as magnesium oxide from ferment media) | 10 mg |
| Zinc (as zinc oxide from ferment media) | 5 mg |
| Selenium (as selenium yeast from ferment media) | 55 mcg |
| Manganese (as manganese chloride from ferment media) | 1 mg |
| Chromium (as chromium chloride from ferment media) | 17.5 mcg |
| Molybdenum (as sodium molybdate from ferment media) | 4.5 mcg |
| Organic Haematococcus pluvialis algae | 60 mg |
| Organic Turmeric (rhizome) powder | 42.5 mg |
| Digestive Support Blend | 37.5 mg |
| Hormone Support Blend | 37.5 mg |
Printed on the package: CERTIFIED ORGANIC · NON GMO PROJECT VERIFIED · NSF · U (Kosher) · Non-GMO Project Verified · Kosher · Village Food Control ORGANIC
We read 25 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble in public records?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …
Locked evidence record →Open the full source-linked findingPublic contextWho is behind it?
Registered owner records: New Chapter, Inc. · New Moon Extracts, Inc.
The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
Evidence and sources
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Locked evidence record →Open the full source-linked findingCheckedWho is behind it?
The barcode identity checks out · 727783901255.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
The brand's store lists this exact barcode as “Every Woman™'s One Daily 55+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.
Locked evidence record →Open the full source-linked findingWhat remains open 1
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
The brand has 2 exact supplement-class records
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
🇺🇸New Chapter, Inc.
DELAWARE, USA · Registration 6412831
90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES
Goods covered by this record
IC 005: Dietary and nutritional supplements.
🇺🇸New Moon Extracts, Inc.
VERMONT, USA; DELAWARE, USA · Registration 1828013
P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES
Goods covered by this record
IC 005: food supplements.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 10 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.
0studied 200 mg–420 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 42 mg of turmeric / curcumin per serving. Studies we found used 500 mg–2 g a day, so this sits below that range.
0studied 500 mg–2 g
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 5 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
0studied 8 mg–40 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$63.74
matching UPC/GTIN · checked Aug 6, 2026
View on Amazon ↗Brand website
Exact UPC/GTIN match$72.00
matching UPC/GTIN · checked Aug 5, 2026
View on Brand website ↗iHerb
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗Target
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $63.74; Brand website was highest at $72.00 — a $8.26 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built August 05, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.