Found on the brand's own store
The brand's store lists this exact barcode as “Every Woman™'s One Daily 55+ Multivitamin” (variant: 72 Day) — identity confirmed across retailer listings.
Full record · 727783901255 · back to the summary
New Chapter Every Woman™'s One Daily 55+ Multivitamin
Exact product checkedGTIN 00727783901255 · checked 2026-08-05
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
25listed rows
23separately quantified
2combined blend totals
The listing-image panel publishes 23 separately ingredients with amounts and 2 combined blend totals. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (100% as beta-carotene and from ferment media) | 450 mcg | — | |
| Vitamin C (as ascorbic acid and from ferment media) | 45 mg | — | |
| Vitamin D3 (as cholecalciferol and from ferment media) | 25 mcg (1000 IU) | — | |
| Vitamin E (as d-alpha-tocopheryl acetate and from ferment media) | 7.5 mg | — | |
| Vitamin K (as phylloquinone [K1] from ferment media and as menaquinone-7 [K2]) | 61 mcg | — | |
| Thiamin (as thiamine hydrochloride from ferment media) | 1.6 mg | — | |
| Riboflavin (from ferment media) | 1.6 mg | — | |
| Niacin (as niacinamide from ferment media) | 16 mg | — | |
| Vitamin B6 (as pyridoxine hydrochloride from ferment media) | 4.3 mg | — | |
| Folate (as 118 mcg folic acid from ferment media) | 200 mcg DFE | — | |
| Vitamin B12 (as cyanocobalamin from ferment media) | 10 mcg | — | |
| Biotin (from ferment media) | 15 mcg | — | |
| Pantothenic Acid (as calcium D-pantothenate from ferment media) | 5 mg | — | |
| Calcium (from organic algae Lithothamnion spp.) | 40 mg | — | |
| Iodine (as potassium iodide from ferment media) | 75 mcg | — | |
| Magnesium (as magnesium bisglycinate chelate, from organic algae Lithothamnion spp., and as magnesium oxide from ferment media) | 10 mg | — | |
| Zinc (as zinc oxide from ferment media) | 5 mg | — | |
| Selenium (as selenium yeast from ferment media) | 55 mcg | — | |
| Manganese (as manganese chloride from ferment media) | 1 mg | — | |
| Chromium (as chromium chloride from ferment media) | 17.5 mcg | — | |
| Molybdenum (as sodium molybdate from ferment media) | 4.5 mcg | — | |
| Organic Haematococcus pluvialis algae | 60 mg | — | |
| Organic Turmeric (rhizome) powder | 42.5 mg | — | |
| Digestive Support Blend | 37.5 mg | — | |
| Hormone Support Blend | 37.5 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Barcode confirmed in an outside database
Open Food Facts resolves 727783901255 to "Every Woman One Daily 55+" (New Chapter) — consistent with this listing.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium, turmeric / curcumin, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 375 on 2025-07-15 to 420 on 2026-07-30 (net +45). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
2
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 727783901255.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…Immune, Heart, Bone & Cellular Energy Support*…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium bisglycinate chelate | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 10 mg — below the studied range |
| Organic Turmeric (rhizome) powder | shaded = doses used in studies (500 mg–2 g) · bar = this label | 42.5 mg — below the studied range |
| Zinc (as zinc oxide from ferment media) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 5 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found✓ Third-party lab named or registry-certified· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 727783901255 — via source listing UPC |
| Brand | New Chapter |
| Source listing identifier | B06XGCL6QJ |
| Retailer listing title | New Chapter Every Woman's One Daily 55+ Multivitamin, 72 Tablets… show full titleNew Chapter Every Woman's One Daily 55+ Multivitamin, 72 Tablets |
| USPTO brand-owner record | New Chapter, Inc. · DELAWARE, USA · registration 6412831 · 90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES |
| USPTO brand-owner record | New Moon Extracts, Inc. · VERMONT, USA; DELAWARE, USA · registration 1828013 · P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES |
From the label (photo-read)
| Serving size | Serving size 1 Tablet |
| Pack statement | 72 VEGETARIAN TABLETS |
| Badges printed on pack | CERTIFIED ORGANIC, NON GMO PROJECT VERIFIED, NSF, U (Kosher), Non-GMO Project Verified, MADE WITH ORGANIC HERBS & VEGETABLES, Kosher, Village Food Control ORGANIC |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (100% as beta-carotene and from ferment media) | 450 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid and from ferment media) | 45 mg | High clearly legible in the photo |
| Vitamin D3 (as cholecalciferol and from ferment media) | 25 mcg (1000 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopheryl acetate and from ferment me | 7.5 mg | High clearly legible in the photo |
| Vitamin K (as phylloquinone [K1] from ferment media and as m | 61 mcg | High clearly legible in the photo |
| Thiamin (as thiamine hydrochloride from ferment media) | 1.6 mg | High clearly legible in the photo |
| Riboflavin (from ferment media) | 1.6 mg | High clearly legible in the photo |
| Niacin (as niacinamide from ferment media) | 16 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride from ferment media) | 4.3 mg | High clearly legible in the photo |
| Folate (as 118 mcg folic acid from ferment media) | 200 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as cyanocobalamin from ferment media) | 10 mcg | High clearly legible in the photo |
| Biotin (from ferment media) | 15 mcg | High clearly legible in the photo |
| Pantothenic Acid (as calcium D-pantothenate from ferment med | 5 mg | High clearly legible in the photo |
| Calcium (from organic algae Lithothamnion spp.) | 40 mg | High clearly legible in the photo |
| Iodine (as potassium iodide from ferment media) | 75 mcg | High clearly legible in the photo |
| Magnesium (as magnesium bisglycinate chelate, from organic a | 10 mg | High clearly legible in the photo |
| Zinc (as zinc oxide from ferment media) | 5 mg | High clearly legible in the photo |
| Selenium (as selenium yeast from ferment media) | 55 mcg | High clearly legible in the photo |
| Manganese (as manganese chloride from ferment media) | 1 mg | High clearly legible in the photo |
| Chromium (as chromium chloride from ferment media) | 17.5 mcg | High clearly legible in the photo |
| Molybdenum (as sodium molybdate from ferment media) | 4.5 mcg | High clearly legible in the photo |
| Organic Haematococcus pluvialis algae | 60 mg | High clearly legible in the photo |
| Organic Turmeric (rhizome) powder | 42.5 mg | High clearly legible in the photo |
| Digestive Support Blend | 37.5 mg | High clearly legible in the photo |
| Hormone Support Blend | 37.5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“FORMULATED FOR ABSORPTION” · “Immune, Heart, Bone & Cellular Energy Support*” · “MADE WITH ORGANIC HERBS & VEGETABLES” · “DIETARY SUPPLEMENT” · “EST. 1982” · “Feeling New never gets old” · “Expertly formulated to meet the nutrient needs of women 55+” · “Power through your day”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $63.74 checked Aug 05, 2026 — varies by variant/session; price history pending |
| Brand store (newchapter.com) ↗ | $72.00 variant: 72 Day — matching UPC/GTIN |
Brand store newchapter.com: 95 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Turmeric — NIH ODS · MedlinePlus · PubMed (1,288) · botanical; rare hepatotoxicity reports
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
turmeric / curcumin — NIH NCCIH — Turmeric · PubMed search: curcumin bioavailability piperine · WebMD: turmeric · ClinicalTrials.gov — 286 registered studies
ℹ Use pattern in research: plain curcumin absorbs poorly — most positive trials pair it with piperine (black pepper) or a bioavailability-enhanced form.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 727783901255 · built August 05, 2026 · lookcloser.ai · corrections@lookcloser.ai