Checked against public sources on July 27, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Magnesium (175 mg from seawater and 150 mg as TRAACS® magnesium bisglycinate chelate [buffered] from magnesium bisglycinate chelate and magnesium oxide) | 325 mg |
|---|---|
| Organic Ashwagandha (Withania somnifera) (root and aerial parts) aqueous extract | 25 mg |
Printed on the package: NON GMO Project VERIFIED · NSF CERTIFIED GLUTEN-FREE · Kosher · 100% VEGAN · NSF · OU Kosher · CERTIFIED GLUTEN-FREE
We read 2 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Headlines first. Open evidence only when you want the source trail.
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …
Locked evidence record →Open the full source-linked findingThe public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Locked evidence record →Open the full source-linked findingEvery ingredient shows its real amount — nothing is hidden in a proprietary blend.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
The brand's store lists this exact barcode as “Magnesium + Ashwagandha Tablets” (variant: 90 Day) — identity confirmed across retailer listings.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
DELAWARE, USA · Registration 6412831
90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES
IC 005: Dietary and nutritional supplements.
VERMONT, USA; DELAWARE, USA · Registration 1828013
P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES
IC 005: food supplements.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 325 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits inside that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 25 mg of ashwagandha per serving. Studies we found used 250 mg–600 mg a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
matching UPC/GTIN · checked Jul 27, 2026
View on Amazon ↗matching UPC/GTIN · checked Jul 27, 2026
View on iHerb ↗matching UPC/GTIN · checked Jul 27, 2026
View on Brand website ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 3 sellers. Amazon was lowest at $30.97; Brand website was highest at $36.00 — a $5.03 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built July 27, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.