Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 727783904041 · back to the summary
New Chapter Magnesium + Ashwagandha Tablets
Exact product checkedGTIN 00727783904041 · checked 2026-07-27
Free to read, download and share — no signup, no paywall, no ads.
How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
2listed rows
2separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 2 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Magnesium (175 mg from seawater and 150 mg as TRAACS® magnesium bisglycinate chelate [buffered] from magnesium bisglycinate chelate and magnesium oxide) | 325 mg | — | |
| Organic Ashwagandha (Withania somnifera) (root and aerial parts) aqueous extract | 25 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Found on the brand's own store
The brand's store lists this exact barcode as “Magnesium + Ashwagandha Tablets” (variant: 90 Day) — identity confirmed across retailer listings.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing8
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Research context is available for the listed ingredients
Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 66 on 2025-07-03 to 118 on 2026-07-26 (net +52). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 727783904041.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “New Chapter Magnesium + Ashwagandha - Supports Muscle & Bone Health* - Highly Absorbable - Non-GMO, Kosher, Vegan & Gluten Free - 90 Tablets…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (175 mg from seawater and 150 mg a | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 325 mg — within the studied range |
| Organic Ashwagandha (Withania somnifera) (ro | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 25 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 727783904041 — via source listing UPC |
| Brand | New Chapter |
| Source listing identifier | B0BWNVD4W9 |
| Retailer listing title | New Chapter Magnesium + Ashwagandha - Supports Muscle & Bone Health* -… show full titleNew Chapter Magnesium + Ashwagandha - Supports Muscle & Bone Health* - Highly Absorbable - Non-GMO, Kosher, Vegan & Gluten Free - 90 Tablets |
| USPTO brand-owner record | New Chapter, Inc. · DELAWARE, USA · registration 6412831 · 90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES |
| USPTO brand-owner record | New Moon Extracts, Inc. · VERMONT, USA; DELAWARE, USA · registration 1828013 · P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Tablet |
| Pack statement | 90 TABLETS |
| Badges printed on pack | NON GMO Project VERIFIED, NSF CERTIFIED GLUTEN-FREE, Kosher, 100% VEGAN, NSF, OU Kosher, CERTIFIED GLUTEN-FREE, Certified Gluten-Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Magnesium (175 mg from seawater and 150 mg as TRAACS® magnes | 325 mg | High clearly legible in the photo |
| Organic Ashwagandha (Withania somnifera) (root and aerial pa | 25 mg | High clearly legible in the photo |
Claims printed on the packaging:
“2.5x BETTER ABSORPTION” · “Muscle Recovery & Relaxation, Bone & Heart Support*” · “Restore & Recover” · “Better absorbed† Magnesium pairs perfectly with adaptogenic Ashwagandha.” · “2-in-1 Multitasking” · “Easy to absorb magnesium glycinate with NO GI discomfort” · “Organic herbal adaptogen” · “Nature doesn't take shortcuts. Neither do we.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $30.97 checked Jul 27, 2026 — varies by variant/session; price history pending |
| Brand store (newchapter.com) ↗ | $36.00 variant: 90 Day — matching UPC/GTIN |
Brand store newchapter.com: 95 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Ashwagandha — NIH ODS · MedlinePlus · PubMed (204) · botanical; liver-injury case reports exist
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 727783904041 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai