LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00733739037763NOW Foods · checked Jul 24, 2026 · on sale since Nov 28, 2018Package says manufactured by: NOW FOODS · 395 S. Glen Ellyn Rd., Bloomingdale, IL 60108, USA
Quick read · NOW Foods

NOW Foods Supplements

Checked against public sources on July 24, 2026 · LookCloser does not sell or recommend supplements.

120capsules

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified24 ingredients listed; no advertised amount we could confirm against them
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?No exact match in USPTO
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size 1 Veg Capsule

ikiny Palmitate and 5% as Beta-Carotene)1,500 mcg
robic Acid)60 mg
Equalciferol)10 mcg (400 IU)
xpheryl Succinate)20 mg
3-1) (from Thiamin HCI)1.5 mg
3 (as Niacinamide)20 mg
on Pyridoxine HCl)2 mg
Nethy/cobalamin)18 mcg
(Vitamin B-5)300 mcg
on Pantothenate)10 mg
Calcium Carbonate20 mg
ssum lodide)150 mcg
In Magnesium Oxide15 mg
yoo Seaweed Derived Minerals)4
Bonate) (TRAACSTM)10 mg
Selenomethionine)35 mcg
Copper (from Copper Bisglycinate) (TRAACSTM)1 mg
Manganese (from Manganese Bisglycinate) (TRAACSTM)2 mg
Chromium (from Chromium Picolinate)120 mcg
Molybdenum (from Sodium Molybdate)75 mcg
Potassium (from Potassium Chloride)10 mg
Organic Fruit & Veggie Blend (Organic Cauliflower, Organic Spinach, Organic Carrot, Organic Beet, Organic Tomato, Organic Blueberry, Organic Cranberry, Organic Cherry, Organic Raspberry and Organic Strawberry)50 mg
Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®)100 mcg
Lycopene (from Tomato Extract)100 mcg

Printed on the package: TRAACSTM · FloraGLO · Vegetarian/Vegan · non-GMO soy · QUALITY · GMP · ASSURED · GMP CERTIFICATION

We read 24 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“FRUIT AND VEGGIE BLEND: Multiple vitamins can help fill in the areas lacking in our diets, and are formulated to provide a broad range of…”

“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 3 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …

Locked evidence record →Open the full source-linked finding
Needs explanationWho is behind it?

Listing brand: NOW Foods · package: Vitamins

Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.

Evidence and sources

The exact product listing names “NOW Foods,” while the saved package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 733739037763.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
What remains open 2
  • We have not found a public label filing for this exact product.
  • Brand ownership is not settled in this record.

These are evidence gaps, not strikes against the product.

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 15 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.

0studied 200 mg–420 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$15.90

matching UPC/GTIN · checked Aug 29, 2026

View on Amazon ↗

iHerb

Exact UPC/GTIN match
$15.91

4.7/5 · 10,503 ratings

matching UPC/GTIN · checked Jul 24, 2026

View on iHerb ↗

Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Target ↗

Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $15.90; iHerb was highest at $15.91 — a $0.01 range at check time.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.