“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.

NOW Foods Supplements
Checked against public sources on July 24, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
What the Supplement Facts panel says
| ikiny Palmitate and 5% as Beta-Carotene) | 1,500 mcg |
|---|---|
| robic Acid) | 60 mg |
| Equalciferol) | 10 mcg (400 IU) |
| xpheryl Succinate) | 20 mg |
| 3-1) (from Thiamin HCI) | 1.5 mg |
| 3 (as Niacinamide) | 20 mg |
| on Pyridoxine HCl) | 2 mg |
| Nethy/cobalamin) | 18 mcg |
| (Vitamin B-5) | 300 mcg |
| on Pantothenate) | 10 mg |
| Calcium Carbonate | 20 mg |
| ssum lodide) | 150 mcg |
| In Magnesium Oxide | 15 mg |
| yoo Seaweed Derived Minerals) | 4 |
| Bonate) (TRAACSTM) | 10 mg |
| Selenomethionine) | 35 mcg |
| Copper (from Copper Bisglycinate) (TRAACSTM) | 1 mg |
| Manganese (from Manganese Bisglycinate) (TRAACSTM) | 2 mg |
| Chromium (from Chromium Picolinate) | 120 mcg |
| Molybdenum (from Sodium Molybdate) | 75 mcg |
| Potassium (from Potassium Chloride) | 10 mg |
| Organic Fruit & Veggie Blend (Organic Cauliflower, Organic Spinach, Organic Carrot, Organic Beet, Organic Tomato, Organic Blueberry, Organic Cranberry, Organic Cherry, Organic Raspberry and Organic Strawberry) | 50 mg |
| Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) | 100 mcg |
| Lycopene (from Tomato Extract) | 100 mcg |
Printed on the package: TRAACSTM · FloraGLO · Vegetarian/Vegan · non-GMO soy · QUALITY · GMP · ASSURED · GMP CERTIFICATION
We read 24 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. …
Locked evidence record →Open the full source-linked findingListing brand: NOW Foods · package: Vitamins
Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.
Evidence and sources
The exact product listing names “NOW Foods,” while the saved package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …
Locked evidence record →Open the full source-linked findingThe barcode identity checks out · 733739037763.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.
Locked evidence record →Open the full source-linked findingWhat remains open 2
- We have not found a public label filing for this exact product.
- Brand ownership is not settled in this record.
These are evidence gaps, not strikes against the product.
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 15 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Price check for this exact product
Amazon
Exact UPC/GTIN matchmatching UPC/GTIN · checked Aug 29, 2026
View on Amazon ↗iHerb
Exact UPC/GTIN matchmatching UPC/GTIN · checked Jul 24, 2026
View on iHerb ↗Target
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $15.90; iHerb was highest at $15.91 — a $0.01 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.