GMP or manufacturing-quality language
Evidence →Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located.
Exact product checked · GTIN 733739037763NOW Foods · observed 2026-07-24Package says manufactured by: NOW · 395 S. Glen Ellyn Rd., Bloomingta
Quick read · NOW Foods
NOW Foods Supplements
Marketing check: 1 remains partly or independently unverified.
Rebuilt from public sources on July 24, 2026 · evidence availability is not a safety or effectiveness verdict.
120capsules
Marketing claims, checked
Does the marketing hold up?
Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.
?Couldn’t verify independently1
Quick read · 4 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble on the record?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt…
Locked evidence record →Open the full source-linked findingChecks outWho is behind it?
The barcode identity checks out · 733739037763.
The outside identifier points to this product, so the other checks are less likely to be about a look-alike.
Evidence and sources
UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.
Locked evidence record →Open the full source-linked findingChecks outCan you trust the review pattern?
Written reviews moved 84 → 97 from 2026-01-27 to 2026-07-13 without one large burst.
Gradual growth is more ordinary; a sudden burst deserves a closer look. Neither pattern proves whether individual reviews are genuine.
Evidence and sources
Written reviews grew from 84 to 97 across 2026-01-27 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~3).
Locked evidence record →Open the full source-linked findingWhat remains open 2
- No identity-bound public label filing is retained in this record.
- Brand ownership is not settled in this record.
These are evidence gaps, not strikes against the product.
Research behind the findings
Dose and research context
Ingredient context used alongside the captured panel. These sources do not test this product or establish safety or effectiveness.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$15.91
matching UPC/GTIN · observed 2026-07-24T10:30:22.560854+00:00
View on Amazon ↗iHerb
Exact UPC/GTIN match$15.91
matching UPC/GTIN · observed 2026-07-24
View on iHerb ↗Target
Not confirmedNo exact listing retained
Search results remain unbound until this retailer publishes the matching UPC/GTIN.
Search Target ↗Walmart
Not confirmedNo exact listing retained
Search results remain unbound until this retailer publishes the matching UPC/GTIN.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers at the same price at check time.
No official brand storefront is confirmed in this record. That is neutral, but it prevents a direct brand-price, label, review, and document check.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Open the full evidence trailSources, edge cases, and every unresolved check
Confirmed evidence
What checked out02
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Barcode confirmed in an outside database
UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.
Reviews accumulated gradually
Written reviews grew from 84 to 97 across 2026-01-27 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~3).
Documented concerns
What needs caution01
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
What is still missing07
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
Public label filing not retained
This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Brand ownership record not retained
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
2
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 733739037763.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
Record built July 24, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.