Barcode confirmed in an outside database
UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.
Full record · 733739037763 · back to the summary
NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend
Exact product checkedGTIN 00733739037763 · checked 2026-07-24
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
24listed rows
24separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 24 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| ikiny Palmitate and 5% as Beta-Carotene) | 1,500 mcg | — | |
| robic Acid) | 60 mg | — | |
| Equalciferol) | 10 mcg (400 IU) | — | |
| xpheryl Succinate) | 20 mg | — | |
| 3-1) (from Thiamin HCI) | 1.5 mg | — | |
| 3 (as Niacinamide) | 20 mg | — | |
| on Pyridoxine HCl) | 2 mg | — | |
| Nethy/cobalamin) | 18 mcg | — | |
| (Vitamin B-5) | 300 mcg | — | |
| on Pantothenate) | 10 mg | — | |
| Calcium Carbonate | 20 mg | — | |
| ssum lodide) | 150 mcg | — | |
| In Magnesium Oxide | 15 mg | — | |
| yoo Seaweed Derived Minerals) | 4 | — | |
| Bonate) (TRAACSTM) | 10 mg | — | |
| Selenomethionine) | 35 mcg | — | |
| Copper (from Copper Bisglycinate) (TRAACSTM) | 1 mg | — | |
| Manganese (from Manganese Bisglycinate) (TRAACSTM) | 2 mg | — | |
| Chromium (from Chromium Picolinate) | 120 mcg | — | |
| Molybdenum (from Sodium Molybdate) | 75 mcg | — | |
| Potassium (from Potassium Chloride) | 10 mg | — | |
| Organic Fruit & Veggie Blend (Organic Cauliflower, Organic Spinach, Organic Carrot, Organic Beet, Organic Tomato, Organic Blueberry, Organic Cranberry, Organic Cherry, Organic Raspberry and Organic Strawberry) | 50 mg | — | |
| Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) | 100 mcg | — | |
| Lycopene (from Tomato Extract) | 100 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Package brand differs from the listing brand
The exact product listing names “NOW Foods,” while the saved package/panel image reads “Vitamins.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
FDA recall appears in this brand's history
This recall is not about the product on this page. Now Foods recalled a different product on May 8, 2025. FDA has since closed that case. The recalled item was “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2”. FDA recorded the reason as “regular yeast was inadvertently packaged as nutritional yeast”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 72 on 2025-07-31 to 100 on 2026-08-14 (net +28). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Brand ownership record not saved
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 733739037763.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…WITH FRUIT AND VEGGIE BLEND: Multiple vitamins can help fill in the areas lacking in our diets, and are formulated to provide a broad range of nutrition GMP Quality Assu” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| In Magnesium Oxide | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 15 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739037763 — via source listing UPC |
| Brand | NOW Foods |
| Source listing identifier | B07KXT6RML |
| Retailer listing title | NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend, Lutein a… show full titleNOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend, Lutein and Lycopene, 120 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 120 Veg Capsules |
| Badges printed on pack | TRAACSTM, FloraGLO, Vegetarian/Vegan, non-GMO soy, QUALITY, GMP, ASSURED, GMP CERTIFICATION, NOW, intertek, Vitamin Angels, FOUNDING PARTNER |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| ikiny Palmitate and 5% as Beta-Carotene) | 1,500 mcg | High clearly legible in the photo |
| robic Acid) | 60 mg | High clearly legible in the photo |
| Equalciferol) | 10 mcg (400 IU) | High clearly legible in the photo |
| xpheryl Succinate) | 20 mg | High clearly legible in the photo |
| 3-1) (from Thiamin HCI) | 1.5 mg | High clearly legible in the photo |
| 3 (as Niacinamide) | 20 mg | High clearly legible in the photo |
| on Pyridoxine HCl) | 2 mg | High clearly legible in the photo |
| Nethy/cobalamin) | 18 mcg | High clearly legible in the photo |
| (Vitamin B-5) | 300 mcg | High clearly legible in the photo |
| on Pantothenate) | 10 mg | High clearly legible in the photo |
| Calcium Carbonate | 20 mg | High clearly legible in the photo |
| ssum lodide) | 150 mcg | High clearly legible in the photo |
| In Magnesium Oxide | 15 mg | High clearly legible in the photo |
| yoo Seaweed Derived Minerals) | 4 | High clearly legible in the photo |
| Bonate) (TRAACSTM) | 10 mg | High clearly legible in the photo |
| Selenomethionine) | 35 mcg | High clearly legible in the photo |
| Copper (from Copper Bisglycinate) (TRAACSTM) | 1 mg | High clearly legible in the photo |
| Manganese (from Manganese Bisglycinate) (TRAACSTM) | 2 mg | High clearly legible in the photo |
| Chromium (from Chromium Picolinate) | 120 mcg | High clearly legible in the photo |
| Molybdenum (from Sodium Molybdate) | 75 mcg | High clearly legible in the photo |
| Potassium (from Potassium Chloride) | 10 mg | High clearly legible in the photo |
| Organic Fruit & Veggie Blend (Organic Cauliflower, Organ | 50 mg | High clearly legible in the photo |
| Lutein (from Marigold Flowers Extract) (Tagetes erecta) (Flo | 100 mcg | High clearly legible in the photo |
| Lycopene (from Tomato Extract) | 100 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“One Capsule Daily” · “With Fruit & Veggie Blend, Lutein & Lycopene” · “A Dietary Supplement” · “Vegetarian/Vegan” · “Family owned since 1968.” · “Vitamin E from non-GMO soy” · “Manufactured & Quality Tested” · “Not manufactured with wheat, gluten, milk, egg, fish or shellfish ingredients.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $15.91 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: www.nowfoods.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739037763 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai