Full record · 733739037763 · back to the summary
NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
What the label discloses
The listing-image panel publishes 22 separately quantified rows and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Copper (from Copper Bisglycinate) (TRAACSTM) | 1 mg | — | |
| Manganese (from Manganese Bisglycinate) (TRAACSTM) | 2 mg | — | |
| Chromium (from Chromium Picolinate) | 120 mcg | — | |
| Molybdenum (from Sodium Molybdate) | 75 mcg | — | |
| Potassium (from Potassium Chloride) | 10 mg | — | |
| Organic Fruit & Veggie Blend | 50 mg | — | |
| Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) | 100 mcg | — | |
| Lycopene (from Tomato Extract) | 100 mcg | — | |
| Vitamin A (from Beta-Carotene) | 1,500 mcg | — | |
| Vitamin C (Ascorbic Acid) | 60 mg | — | |
| Vitamin D (as D2 Ergocalciferol) | 10 mcg | — | |
| Vitamin E (as d-alpha Tocopheryl Succinate) | 20 mg | — | |
| Thiamin (Vitamin B-1) (from Thiamin HCI) | 1.5 mg | — | |
| Riboflavin (Vitamin B-2) | 1.7 mg | — | |
| Niacin (Vitamin B-3) (as Niacinamide) | 20 mg | — | |
| Vitamin B-6 (from Pyridoxine HCl) | 2 mg | — | |
| Folate (680 mcg DFE) (400 mcg folic acid) | 680 mcg | — | |
| Vitamin B-12 (as Methylcobalamin) | 18 mcg | — | |
| Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) | 300 mcg | — | |
| Calcium (from Calcium Carbonate) | 10 mg | — | |
| Magnesium (from Magnesium Oxide) | 15 mg | — | |
| Selenium (from L-Selenomethionine) | 35 mcg | — | |
| Iodine (from Seaweed Derived Minerals) | 150 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those declared amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
Ingredient amounts are hidden inside a blend
The panel lists “Organic Fruit & Veggie Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.
UPC independently corroborated
UPCitemdb resolves 733739037763 to "Daily Vits Multi Vitamin & Mineral 120 Veg Capsules NOW Foods" (NOW) — consistent with this listing.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Public label filing not retained
This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. Now Foods recalled a different or not-exactly-bound product on 2025-05-08: “regular yeast was inadvertently packaged as nutritional yeast” (status: Terminated). The recalled product was: “NOW Nutritional Yeast Powder, Nt. Wt. 10oz. UPC 7 33739 02460 2” — not necessarily the product on this page. Verify at FDA’s recall database.
Brand ownership record not retained
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
180-day review-count history is on file
Exact-listing history records written-review counts from 84 on 2026-01-27 to 97 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…ulated to provide a broad range of nutrition GMP Quality Assured: NPA A-rated GMP certificati…” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (from Magnesium Oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 15 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 733739037763 — via source listing UPC |
| Brand | NOW Foods |
| Source listing identifier | B07KXT6RML |
| Retailer listing title | NOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend, Lutein a… show full titleNOW Foods Supplements, Daily Vits™ with Fruit & Veggie Blend, Lutein and Lycopene, 120 Veg Capsules |
From the label (photo-read)
| Serving size | 1 Veg Capsule |
| Pack statement | 120 Veg Capsules |
| Badges printed on pack | TRAACSTM, FloraGLO, Vegetarian/Vegan, non-GMO soy, QUALITY, GMP, ASSURED, GMP CERTIFICATION |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Copper (from Copper Bisglycinate) (TRAACSTM) | 1 mg | High clearly legible in the photo |
| Manganese (from Manganese Bisglycinate) (TRAACSTM) | 2 mg | High clearly legible in the photo |
| Chromium (from Chromium Picolinate) | 120 mcg | High clearly legible in the photo |
| Molybdenum (from Sodium Molybdate) | 75 mcg | High clearly legible in the photo |
| Potassium (from Potassium Chloride) | 10 mg | High clearly legible in the photo |
| Organic Fruit & Veggie Blend | 50 mg | High clearly legible in the photo |
| Lutein (from Marigold Flowers Extract) (Tagetes erecta) (Flo | 100 mcg | High clearly legible in the photo |
| Lycopene (from Tomato Extract) | 100 mcg | High clearly legible in the photo |
| Vitamin A (from Beta-Carotene) | 1,500 mcg | High clearly legible in the photo |
| Vitamin C (Ascorbic Acid) | 60 mg | High clearly legible in the photo |
| Vitamin D (as D2 Ergocalciferol) | 10 mcg | High clearly legible in the photo |
| Vitamin E (as d-alpha Tocopheryl Succinate) | 20 mg | High clearly legible in the photo |
| Thiamin (Vitamin B-1) (from Thiamin HCI) | 1.5 mg | High clearly legible in the photo |
| Riboflavin (Vitamin B-2) | 1.7 mg | High clearly legible in the photo |
| Niacin (Vitamin B-3) (as Niacinamide) | 20 mg | High clearly legible in the photo |
| Vitamin B-6 (from Pyridoxine HCl) | 2 mg | High clearly legible in the photo |
| Folate (680 mcg DFE) (400 mcg folic acid) | 680 mcg | High clearly legible in the photo |
| Vitamin B-12 (as Methylcobalamin) | 18 mcg | High clearly legible in the photo |
| Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) | 300 mcg | High clearly legible in the photo |
| Calcium (from Calcium Carbonate) | 10 mg | High clearly legible in the photo |
| Magnesium (from Magnesium Oxide) | 15 mg | High clearly legible in the photo |
| Selenium (from L-Selenomethionine) | 35 mcg | High clearly legible in the photo |
| Iodine (from Seaweed Derived Minerals) | 150 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“One Capsule Daily” · “With Fruit & Veggie Blend,” · “Lutein & Lycopene” · “A Dietary Supplement” · “Vegetarian/Vegan” · “Family owned since 1968.” · “+ Daily Value not established.” · “Vitamin E from non-GMO soy.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $15.91 checked Jul 24, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 733739037763 · built July 24, 2026 · lookcloser.ai · corrections@lookcloser.ai