Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.

Pure Protein Vanilla Protein Shake
Checked against public sources between July 25 and September 2, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
What the Supplement Facts panel says
| Vitamin D | 2mcg 10% |
|---|---|
| Iron | 2.7mg 15% |
| Vitamin A | 325mcg 35% |
| Vitamin E | 3.37mg 20% |
| Thiamin | 0.37mg 30% |
| Niacin | 5mg 30% |
| Folate | 100mcg DFE 25% |
| Biotin | 75mcg 250% |
| Phosphorus | 500mg 40% |
| Magnesium | 120mg 30% |
| Selenium | 17.5mcg 30% |
| Manganese | 0.5mg 20% |
| Molybdenum | 18.8mcg 40% |
| Calcium | 650mg 50% |
| Potassium | 180mg 4% |
| Vitamin C | 9mg 10% |
| Vitamin K | 20mcg 15% |
| Riboflavin | 0.42mg 30% |
| Vitamin B6 | 0.5mg 30% |
| Vitamin B12 | 1.2mcg 50% |
| Pantothenic Acid | 2.5mg 50% |
| Iodine | 37mcg 25% |
| Zinc | 3.7mg 35% |
| Copper | 0.5mg 60% |
| Chromium | 28mcg 80% |
| Chloride | 280mg 10% |
Printed on the package: GMO · NON-GMO · NON GMO · GLUTEN FREE
We read 26 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. YouBar recalled a different product on June 14, 2017. FDA has since closed that case. The recalled item was “Too Busy To Eat - The Pure Protein Bar - Double Chocolate Chip; Made with Grass fed whey protein, Gluten Free, 20 g…”
Locked evidence record →Open the full source-linked findingThe barcode identity checks out · 749826002125.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
Open Food Facts resolves 749826002125 to "Vanilla Milkshake" (Pure Protein) — consistent with this listing.
Locked evidence record →Open the full source-linked findingWhat remains open 1
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Filed address
500 7TH AVE., 9TH FLOOR, NEW YORK, New York 10018, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Price check for this exact product
Amazon
Exact UPC/GTIN match$2.06 per labeled serving
matching UPC/GTIN · checked Sep 2, 2026
View on Amazon ↗Brand website
Official product-page candidate · UPC absentOfficial shopping lead; excluded from exact price comparisons.
Vanilla Milkshake Complete Protein Shake · 12-bottle pack (12 x 11 fl. oz. bottle). Confirm the package UPC/GTIN before buying.
Check brand website ↗iHerb
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗Target
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.
The observed listing and related brand page repeat 1 g. That confirms cross-page consistency of the published claim, not the product contents.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.