full reportFull record · 749826002125 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 26 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin D | 2mcg 10% | — | |
| Iron | 2.7mg 15% | — | |
| Vitamin A | 325mcg 35% | — | |
| Vitamin E | 3.37mg 20% | — | |
| Thiamin | 0.37mg 30% | — | |
| Niacin | 5mg 30% | — | |
| Folate | 100mcg DFE 25% | — | |
| Biotin | 75mcg 250% | — | |
| Phosphorus | 500mg 40% | — | |
| Magnesium | 120mg 30% | — | |
| Selenium | 17.5mcg 30% | — | |
| Manganese | 0.5mg 20% | — | |
| Molybdenum | 18.8mcg 40% | — | |
| Calcium | 650mg 50% | — | |
| Potassium | 180mg 4% | — | |
| Vitamin C | 9mg 10% | — | |
| Vitamin K | 20mcg 15% | — | |
| Riboflavin | 0.42mg 30% | — | |
| Vitamin B6 | 0.5mg 30% | — | |
| Vitamin B12 | 1.2mcg 50% | — | |
| Pantothenic Acid | 2.5mg 50% | — | |
| Iodine | 37mcg 25% | — | |
| Zinc | 3.7mg 35% | — | |
| Copper | 0.5mg 60% | — | |
| Chromium | 28mcg 80% | — | |
| Chloride | 280mg 10% | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists WORLDWIDE SPORT NUTRITIONAL SUPPLEMENTS,INC. (CORPORATION) in NEW YORK, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Open Food Facts resolves 749826002125 to "Vanilla Milkshake" (Pure Protein) — consistent with this listing.
Written reviews grew from 824 to 948 across 2026-02-10 – 2026-07-20 with no single manufactured spike (largest 30-day gain ~50).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Our image read produced 12 × 325 g = 3900 g versus net weight 325 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
Technical check only: the panel’s 26 actives sum to 1,759 mg, which fits inside the ≈325,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Brand-level context only, not a finding about this product. YouBar recalled a different or not-exactly-bound product on 2017-06-14: “Firm was notified by supplier that cashew butter used in protein bars is under recall due to the potential of Listeria monocytogenes.” (status: Terminated). The recalled product was: “Too Busy To Eat - The Pure Protein Bar - Double Chocolate Chip; Made with Grass fed whey protein, Gluten Free, 20 g fiber, 20 g protein 2.46 oz. (70 g) YouBar Inc. Monterey Pa” — not necessarily the product on this page. Verify at FDA’s recall database.
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 821 on 2026-02-05 to 948 on 2026-07-20 (net +127). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 749826002125.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…rotein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Frien…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 120 mg — below the studied range |
| Zinc | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 3.7 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 749826002125 — via source listing UPC |
| Brand | Pure Protein |
| Source listing identifier | B07ZZCDZST |
| Retailer listing title | Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, … show full titlePure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack |
| USPTO brand owner | WORLDWIDE SPORT NUTRITIONAL SUPPLEMENTS,INC. · CORPORATION · NEW YORK, USA |
| Owner filed address | 500 7TH AVE., 9TH FLOOR, NEW YORK, New York 10018, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Bottle (11 fl oz.) (325mL) |
| Servings per container | 12 |
| Net weight | NET 11 FL OZ. (325mL) |
| Pack statement | 12 PACK |
| Badges printed on pack | GMO, NON-GMO, NON GMO, GLUTEN FREE |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin D | 2mcg 10% | High clearly legible in the photo |
| Iron | 2.7mg 15% | High clearly legible in the photo |
| Vitamin A | 325mcg 35% | High clearly legible in the photo |
| Vitamin E | 3.37mg 20% | High clearly legible in the photo |
| Thiamin | 0.37mg 30% | High clearly legible in the photo |
| Niacin | 5mg 30% | High clearly legible in the photo |
| Folate | 100mcg DFE 25% | High clearly legible in the photo |
| Biotin | 75mcg 250% | High clearly legible in the photo |
| Phosphorus | 500mg 40% | High clearly legible in the photo |
| Magnesium | 120mg 30% | High clearly legible in the photo |
| Selenium | 17.5mcg 30% | High clearly legible in the photo |
| Manganese | 0.5mg 20% | High clearly legible in the photo |
| Molybdenum | 18.8mcg 40% | High clearly legible in the photo |
| Calcium | 650mg 50% | High clearly legible in the photo |
| Potassium | 180mg 4% | High clearly legible in the photo |
| Vitamin C | 9mg 10% | High clearly legible in the photo |
| Vitamin K | 20mcg 15% | High clearly legible in the photo |
| Riboflavin | 0.42mg 30% | High clearly legible in the photo |
| Vitamin B6 | 0.5mg 30% | High clearly legible in the photo |
| Vitamin B12 | 1.2mcg 50% | High clearly legible in the photo |
| Pantothenic Acid | 2.5mg 50% | High clearly legible in the photo |
| Iodine | 37mcg 25% | High clearly legible in the photo |
| Zinc | 3.7mg 35% | High clearly legible in the photo |
| Copper | 0.5mg 60% | High clearly legible in the photo |
| Chromium | 28mcg 80% | High clearly legible in the photo |
Claims printed on the packaging:
“NUTRIENTS FOR IMMUNE SUPPORT” · “NON-GMO” · “HIGH PROTEIN” · “LOW FAT” · “Contains milk ingredients.” · “Made in a facility that also processes tree nuts, soy and fish.” · “NATURALLY & ARTIFICIALLY FLAVORD” · “30g PROTEIN”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $24.77 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store pureprotein.com: 41 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 749826002125 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai