Checked against public sources on July 31, 2026 · LookCloser does not sell or recommend supplements.
Worth a closer look
Each of these is ordinary on its own, and none of them says the product is unsafe or that anyone acted dishonestly — we cannot know that. Together they are the kind of pattern a careful shopper would want to see in one place. Every point above is a public, checkable fact; the sources are below.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Calories | 15 |
|---|---|
| Total Carbohydrate | 3.5 g |
| Total Sugars | 3 g |
| Includes Added Sugars | 3 g |
| Vitamin A (as retinyl palmitate) | 180 mcg |
| Vitamin C (as ascorbic acid) | 45 mg |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) |
| Vitamin E (as d-alpha-tocopherol) | 6.6 mg |
| Vitamin K (vitamin K1 as phylloquinone) | 20 mcg |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg |
| Riboflavin (vitamin B2) | 0.16 mg |
| Vitamin B6 (as pyridoxine HCl) | 1 mg |
| Folate (as Ca 5-methylfolate) | 250 mcg DFE |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg |
| Biotin | 16 mcg |
| Iodine (as potassium iodide) | 90 mcg |
| Zinc (as zinc citrate) | 1.6 mg |
| Sodium | 10 mg |
| Algal Oil | 150 mg |
| Total Omega-3 Fatty Acids | 85 mg |
| DHA (Docosahexaenoic Acid) | 45 mg |
| EPA (Eicosapentaenoic Acid) | 23 mg |
| Inositol | 2 mg |
Printed on the package: Clean Label Project · Clean Label Purity Award · NSF · Contents Certified NSF · IGEN Non-GMO Tested · Non-GMO · NSF Contents Certified
We read 23 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
The panel lists 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Ingredient research can support context, but it is not a trial of this exact product.
Headlines first. Open evidence only when you want the source trail.
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”
Locked evidence record →Open the full source-linked findingA count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
The dated series runs from 74 written reviews on July 3, 2025 to 383 on July 27, 2026. Up to 349 written reviews were added within a single ~30-day window — 91% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.
Locked evidence record →Open the full source-linked findingEvery ingredient shows its real amount — nothing is hidden in a proprietary blend.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
Open Food Facts resolves 817053023968 to "Kids Plus Multi & Omegas" (Smarty Pants) — consistent with this listing.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
The label amount is shown beside the range used in the linked ingredient studies.
68 mg per serving — below the 300–1800 mg/day used in the linked studies.
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 45 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 2 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
$0.60 per labeled serving
matching UPC/GTIN · checked Jul 31, 2026
View on Amazon ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
No official brand storefront is confirmed in this record. That is neutral, but it prevents a direct brand-price, label, review, and document check.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.