LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00817053023968SmartyPants · checked Sep 1, 2026 · on sale since Aug 13, 2024🇺🇸 USPTO wordmark owner · SmartyPants, LLC · DELAWARE, USA
Quick read · SmartyPants

SmartyPants Kids Multivitamin Gummies with Omega 3…

Checked against public sources on September 1, 2026 · LookCloser does not sell or recommend supplements.

60gummies · 30 servings

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Panel read — dose not verified23 ingredients listed; no advertised amount we could confirm against them
What a serving costs$0.60per serving, at the checked price
Is it tested?Clean Label Project seal printed on the labelwe read it off the package photo
Who’s behind it?🇺🇸SmartyPants, LLClimited liability company; corporation · DELAWARE, USA
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

1◖ partly confirmedno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size Serving Size 2 Gummies · 30 servings per container

Calories15
Total Carbohydrate3.5 g
Total Sugars3 g
Includes Added Sugars3 g
Vitamin A (as retinyl palmitate)180 mcg
Vitamin C (as ascorbic acid)45 mg
Vitamin D (as cholecalciferol)20 mcg (800 IU)
Vitamin E (as d-alpha-tocopherol)6.6 mg
Vitamin K (vitamin K1 as phylloquinone)20 mcg
Thiamin (vitamin B1 as thiamin mononitrate)0.1 mg
Riboflavin (vitamin B2)0.16 mg
Vitamin B6 (as pyridoxine HCl)1 mg
Folate (as Ca 5-methylfolate)250 mcg DFE
Vitamin B12 (as methylcobalamin)2.4 mcg
Biotin16 mcg
Iodine (as potassium iodide)90 mcg
Zinc (as zinc citrate)1.6 mg
Sodium10 mg
Algal Oil150 mg
Total Omega-3 Fatty Acids85 mg
DHA (Docosahexaenoic Acid)45 mg
EPA (Eicosapentaenoic Acid)23 mg
Inositol2 mg

Printed on the package: Clean Label Project · Clean Label Purity Award · NSF · Contents Certified NSF · IGEN Non-GMO Tested · Non-GMO · NSF Contents Certified

We read 23 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

The public sources did not settle the marketing promises on this label.

Partly confirmed1

“GUMMIES FOR KIDS: One bottle of 60 SmartyPants Kids multivitamin gummies delivers 16 daily nutrients to support kid's growth and”

The panel lists 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Quick read · 4 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”

Locked evidence record →Open the full source-linked finding
Needs explanationCan you trust the review pattern?

Reviews went from 86 to 402 between August 1, 2025 and August 26, 2026 — 87% of them arrived in a single month.

A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.

Evidence and sources

The dated series runs from 86 written reviews on August 1, 2025 to 402 on August 26, 2026. Up to 349 written reviews were added within a single ~30-day window — 87% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.

Locked evidence record →Open the full source-linked finding
CheckedIs the label honest?

Every ingredient shows its amount · 23 ingredients listed.

Every ingredient shows its real amount — nothing is hidden in a proprietary blend.

Evidence and sources

The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.

Locked evidence record →Open the full source-linked finding
CheckedWho is behind it?

The barcode identity checks out · 817053023968.

The barcode matches, so we are checking the right product rather than a look-alike.

Evidence and sources

Open Food Facts resolves 817053023968 to "Kids Plus Multi & Omegas" (Smarty Pants) — consistent with this listing.

Locked evidence record →Open the full source-linked finding
What remains open 1
  • We have not found a public label filing for this exact product.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
SmartyPants, LLCLimited Liability Company; Corporation · exact supplement-class mark for SMARTYPANTS
Registration4026710
Registered2011-09-13
AssignmentsYes

Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

The label amount is shown beside the range used in the linked ingredient studies.

Dose vs research

EPA + DHA

68 mg per serving — below the 300–1800 mg/day used in the linked studies.

Linked ingredient research · label amount, not a recommendation
Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 45 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits below that range.

0studied 300 mg–1.8 g

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 2 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.

0studied 8 mg–40 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$17.97

$0.60 per labeled serving

matching UPC/GTIN · checked Sep 1, 2026

View on Amazon ↗

Brand website

Official product-page candidate · UPC absent
$29.99

Official shopping lead; excluded from exact price comparisons.

Kids Omega-3 Brain · Default Title. Confirm the package UPC/GTIN before buying.

Check brand website ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search iHerb ↗

Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Target ↗

Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want to inspect the evidence?

The full report shows every source, the exact unresolved question, and the documentation that would settle it.

Read / share full evidence →

Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.