Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 817053023968 · back to the summary
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA
Exact product checkedGTIN 00817053023968 · checked 2026-07-31
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
23listed rows
23separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 23 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 15 | — | |
| Total Carbohydrate | 3.5 g | — | |
| Total Sugars | 3 g | — | |
| Includes Added Sugars | 3 g | — | |
| Vitamin A (as retinyl palmitate) | 180 mcg | — | |
| Vitamin C (as ascorbic acid) | 45 mg | — | |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) | — | |
| Vitamin E (as d-alpha-tocopherol) | 6.6 mg | — | |
| Vitamin K (vitamin K1 as phylloquinone) | 20 mcg | — | |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg | — | |
| Riboflavin (vitamin B2) | 0.16 mg | — | |
| Vitamin B6 (as pyridoxine HCl) | 1 mg | — | |
| Folate (as Ca 5-methylfolate) | 250 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg | — | |
| Biotin | 16 mcg | — | |
| Iodine (as potassium iodide) | 90 mcg | — | |
| Zinc (as zinc citrate) | 1.6 mg | — | |
| Sodium | 10 mg | — | |
| Algal Oil | 150 mg | — | |
| Total Omega-3 Fatty Acids | 85 mg | — | |
| DHA (Docosahexaenoic Acid) | 45 mg | — | |
| EPA (Eicosapentaenoic Acid) | 23 mg | — | |
| Inositol | 2 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 817053023968 to "Kids Plus Multi & Omegas" (Smarty Pants) — consistent with this listing.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Reviews arrived in a burst, not gradually
The dated series runs from 74 written reviews on July 3, 2025 to 383 on July 27, 2026. Up to 349 written reviews were added within a single ~30-day window — 91% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.
Unresolved public record
What is still missing8
We looked for these signals but could not settle them from public sources. A gap is not a strike.
EPA + DHA dose is below one studied range
The panel lists 68 mg EPA + DHA per serving (Serving Size 2 Gummies). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Certified by NSF — contents and contaminants checked
SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.
FDA recall appears in this brand's history
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at FDA’s recall database.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 73 on 2025-06-29 to 383 on 2026-07-27 (net +310). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 817053023968.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Look the product up yourself in NSF’s certified-products registry.
Search “SmartyPants, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
4
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…MULTIVITAMIN GUMMIES FOR KIDS: One bottle of 60 SmartyPants Kids multivitamin gummies delivers 16 daily nutrients to support kid's growth and development.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 Fatty Acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 85 mg — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 1.6 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 817053023968 — via source listing UPC |
| Brand | SmartyPants |
| Source listing identifier | B0DCZYSJKT |
| Retailer listing title | SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D… show full titleSmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply) |
| USPTO brand owner | SmartyPants, LLC · LIMITED LIABILITY COMPANY; CORPORATION · DELAWARE, USA |
| Owner filed address | DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 2 Gummies |
| Servings per container | 30 |
| Pack statement | 60 Gummies |
| Badges printed on pack | Clean Label Project, Clean Label Purity Award, NSF, Contents Certified NSF, IGEN Non-GMO Tested, Non-GMO, Clean Label Project Purity Award, NSF Contents Certified |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 15 | High clearly legible in the photo |
| Total Carbohydrate | 3.5 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Includes Added Sugars | 3 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 180 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 45 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopherol) | 6.6 mg | High clearly legible in the photo |
| Vitamin K (vitamin K1 as phylloquinone) | 20 mcg | High clearly legible in the photo |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) | 0.16 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine HCl) | 1 mg | High clearly legible in the photo |
| Folate (as Ca 5-methylfolate) | 250 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg | High clearly legible in the photo |
| Biotin | 16 mcg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 90 mcg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 1.6 mg | High clearly legible in the photo |
| Sodium | 10 mg | High clearly legible in the photo |
| Algal Oil | 150 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 85 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 45 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | 23 mg | High clearly legible in the photo |
| Inositol | 2 mg | High clearly legible in the photo |
Claims printed on the packaging:
“#1 Kids Multi Brand” · “30 Day Supply” · “Dietary Supplement” · “Give Your Kids More.” · “Supports Immune System Function*” · “# of Nutrients 16” · “Omega-3s” · “Vitamin D3 100% DV”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $17.97 checked Aug 02, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 817053023968 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai