“Omega-3 104 mg per serving”
Evidence →The label promises 104 mg per serving. The panel says 104 mg. They match.
Exact product checked · GTIN 00817053023982SmartyPants · checked Jul 25, 2026 · on sale since Aug 13, 2024🇺🇸 USPTO wordmark owner · SmartyPants, LLC · DELAWARE, USA
Quick read · SmartyPants
SmartyPants Women's Multivitamin Gummies
Checked against public sources on July 25, 2026 · LookCloser does not sell or recommend supplements.
90gummies · 30 servings
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Is the dose real?Panel read — dose not verified25 ingredients listed; no advertised amount we could confirm against them
What a serving costs$0.80per serving, at the checked price
Is it tested?✓Clean Label Project seal printed on the labelwe read it off the package photo
Who’s behind it?🇺🇸SmartyPants, LLClimited liability company; corporation · DELAWARE, USA
Is it the real thing?✓Barcode matches outside records
Trouble on record?Brand history — not this product
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1✓ checked out1◖ partly confirmedno contradictions · brand-level recall on file
The label itself
What the Supplement Facts panel says
| Calories | 20 |
|---|---|
| Total Carbohydrate | 5 g |
| Total Sugars | 3 g |
| Includes Added Sugars | 3 g |
| Vitamin A (as retinyl palmitate) | 270 mcg |
| Vitamin C (as ascorbic acid) | 45 mg |
| Vitamin D (as cholecalciferol) | 50 mcg (2000 IU) |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 12 mg |
| Vitamin K (as phylloquinone) | 40 mcg |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.12 mg |
| Riboflavin (vitamin B2) | 0.26 mg |
| Niacin (vitamin B3 as inositol niacinate) | 4 mg |
| Vitamin B6 (as pyridoxine HCI) | 1.5 mg |
| Folate (as L-methylfolate, calcium salt) | 400 mcg DFE |
| Vitamin B12 (as methylcobalamin) | 4 mcg |
| Biotin | 45 mcg |
| Choline (as choline bitartrate) | 11 mg |
| lodine (as potassium iodide) | 150 mcg |
| Zinc (as zinc citrate) | 4 mg |
| Selenium (as sodium selenite) | 14 mcg |
| Chromium (as chromium picolinate) | 7 mcg |
| Sodium | 15 mg |
| Algal Oil | 183 mg |
| Total Omega-3 Fatty Acids | 104 mg |
| DHA (Docosahexaenoic Acid) | 55 mg |
Printed on the package: clean label PROJECT · NSF · NON-GMO TESTED · clean label PURITY AWARD · NSF CERTIFIED · clean label · PURITY AWARD · igen
We read 25 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
1 promise checks out. 1 could not be fully confirmed from public sources.
✓Matches the label1
◐Partly confirmed1
“GUMMIES FOR WOMEN: One bottle of 90 SmartyPants Women's multivitamin gummies provides 21 daily nutrients, including vitamin D for immune support…”
Evidence →Ingredient evidence exists; on dose: label claims 104 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 5 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble in public records?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”
Locked evidence record →Open the full source-linked findingNeeds explanationIs the label honest?
The label says 5.287 g of omega-3 in 4 gummies — but not what those 4 gummies weigh
That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.
Evidence and sources
A serving is 4 gummies, and the panel lists 5,287 mg — 5.287 g — of omega-3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of…
Locked evidence record →Open the full source-linked findingCheckedIs the label honest?
Listing claim matches the Supplement Facts panel
The label promise and the Supplement Facts amount agree.
Evidence and sources
The listing claims 104 mg; the photo-read Supplement Facts panel shows Total Omega-3 Fatty Acids at 104 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
Locked evidence record →Open the full source-linked findingPublic contextWill you get what you pay for?
Reaching a studied dose costs about $69/month
Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.
Evidence and sources
At 2.9 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $69 per month. A price observation, not a recommendation.
Locked evidence record →Open the full source-linked findingCheckedCan you trust the review pattern?
Reviews rose from 75 to 186 between August 12, 2025 and August 24, 2026 — no sudden jump.
A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Evidence and sources
Written reviews rose from 75 to 186 between August 12, 2025 and August 24, 2026. The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst.
Locked evidence record →Open the full source-linked findingWhat remains open 1
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
🇺🇸
SmartyPants, LLCLimited Liability Company; Corporation · exact supplement-class mark for SMARTYPANTS
Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$23.99
$0.80 per labeled serving
matching UPC/GTIN · checked Aug 29, 2026
View on Amazon ↗iHerb
Exact UPC/GTIN match$32.63
$1.09 per labeled serving
matching UPC/GTIN · checked Jul 25, 2026
View on iHerb ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $23.99; iHerb was highest at $32.63 — a $8.64 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.