full reportFull record · 817053023982 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Carbohydrate | 5 g | — | |
| Total Sugars | 3 g | — | |
| Includes Added Sugars | 3 g | — | |
| Vitamin A (as retinyl palmitate) | 270 mcg | — | |
| Vitamin C (as ascorbic acid) | 45 mg | — | |
| Vitamin D (as cholecalciferol) | 50 mcg (2000 IU) | — | |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 12 mg | — | |
| Vitamin K (as phylloquinone) | 40 mcg | — | |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.12 mg | — | |
| Riboflavin (vitamin B2) | 0.26 mg | — | |
| Niacin (vitamin B3 as inositol niacinate) | 4 mg | — | |
| Vitamin B6 (as pyridoxine HCI) | 1.5 mg | — | |
| Folate (as L-methylfolate, calcium salt) | 400 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 4 mcg | — | |
| Biotin | 45 mcg | — | |
| Choline (as choline bitartrate) | 11 mg | — | |
| lodine (as potassium iodide) | 150 mcg | — | |
| Zinc (as zinc citrate) | 4 mg | — | |
| Selenium (as sodium selenite) | 14 mcg | — | |
| Chromium (as chromium picolinate) | 7 mcg | — | |
| Sodium | 15 mg | — | |
| Algal Oil | 183 mg | — | |
| Total Omega-3 Fatty Acids | 104 mg | — | |
| DHA (Docosahexaenoic Acid) | 55 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews grew from 121 to 178 across 2026-02-16 – 2026-07-25 with no single manufactured spike (largest 30-day gain ~15).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Omega-3 DHA”. Certification covers contents and contaminants — not effectiveness.
Brand-level context only, not a finding about this product. Smartypants Vitamins recalled a different or not-exactly-bound product on 2018-11-13: “Consumer complaints of finding foreign objects in bottles of gummy vitamins.” (status: Terminated). The recalled product was: “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d” — not necessarily the product on this page. Verify at FDA’s recall database.
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 118 on 2026-02-02 to 178 on 2026-07-25 (net +60). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Open Food Facts resolves 817053023982 to "" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 817053023982.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “SmartyPants, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…ly nutrients, including vitamin D for immune support and bone health.* HIGH-QUALITY NUTRIENTS FOR…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 Fatty Acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 104 mg — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 4 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 817053023982 — via source listing UPC |
| Brand | SmartyPants |
| Source listing identifier | B0DCZX7XSJ |
| Retailer listing title | SmartyPants Women's Multivitamin Gummies, Omega 3 DHA/EPA, Methylfolat… show full titleSmartyPants Women's Multivitamin Gummies, Omega 3 DHA/EPA, Methylfolate, CoQ10, Vitamin D3, C, B12, B6, A, K, Zinc, Three Fruit Flavors, 90 Count (30 Day Supply) |
| USPTO brand owner | SmartyPants, LLC · LIMITED LIABILITY COMPANY; CORPORATION · DELAWARE, USA |
| Owner filed address | DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 3 Gummies |
| Servings per container | 30 |
| Pack statement | 90 Gummies |
| Badges printed on pack | clean label PROJECT®, NSF, NON-GMO TESTED, clean label PURITY AWARD, NSF CERTIFIED, clean label, PURITY AWARD, igen |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Carbohydrate | 5 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Includes Added Sugars | 3 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 270 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 45 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 50 mcg (2000 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 12 mg | High clearly legible in the photo |
| Vitamin K (as phylloquinone) | 40 mcg | High clearly legible in the photo |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.12 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) | 0.26 mg | High clearly legible in the photo |
| Niacin (vitamin B3 as inositol niacinate) | 4 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine HCI) | 1.5 mg | High clearly legible in the photo |
| Folate (as L-methylfolate, calcium salt) | 400 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 4 mcg | High clearly legible in the photo |
| Biotin | 45 mcg | High clearly legible in the photo |
| Choline (as choline bitartrate) | 11 mg | High clearly legible in the photo |
| lodine (as potassium iodide) | 150 mcg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 4 mg | High clearly legible in the photo |
| Selenium (as sodium selenite) | 14 mcg | High clearly legible in the photo |
| Chromium (as chromium picolinate) | 7 mcg | High clearly legible in the photo |
| Sodium | 15 mg | High clearly legible in the photo |
| Algal Oil | 183 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 104 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | 55 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Supports Women's Health*” · “You Deserve More.” · “Supports Immune System Function*” · “2nd Leading Women's Multi Gummy” · “21 Nutrients Fill Average Gaps in Diet” · “3 DAILY GUMMIES INCLUDE SUPPORT FOR” · “Maintenance of Healthy Hair, Skin, and Nails*” · “Bone Health*”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $23.99 checked Jul 25, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 817053023982 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai