Checked against public sources on August 3, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Calories | 20 |
|---|---|
| Total Carbohydrate | 7 g |
| Dietary Fiber | 4.5 g |
| Soluble Fiber | 4.5 g |
| Total Sugars | 2.5 g |
| Includes 2.5 g Added Sugars | 2.5 g |
| Vitamin A (as retinyl palmitate) | 180 mcg |
| Vitamin C (as ascorbic acid) | 45 mg |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) |
| Vitamin E (as d-alpha tocopherol from sunflower oil) | 6.6 mg |
| Vitamin K (as phylloquinone) | 20 mcg |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg |
| Riboflavin (vitamin B2) | 0.16 mg |
| Vitamin B6 (as pyridoxine HCl) | 1 mg |
| Folate (as L-methylfolate, calcium salt) | 250 mcg DFE |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg |
| Biotin | 16 mcg |
| Iodine (as potassium iodide) | 90 mcg |
| Zinc (as zinc citrate) | 1.6 mg |
| Sodium | 25 mg |
| Inositol | 2 mg |
Printed on the package: Clean Label Project · NSF · Contains Certified NSF · Non-GMO Project · Non-GMO Tested · Non-GMO Project Verified
We read 21 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The public sources did not settle the marketing promises on this label.
Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists SmartyPants, Inc. products, including Kids Digestive 2 Billion CFU Probiotic, Grape, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.
We looked and found no public proof. That does not count against the product.
Headlines first. Open evidence only when you want the source trail.
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy…”
Locked evidence record →Open the full source-linked findingEvery ingredient shows its real amount — nothing is hidden in a proprietary blend.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
UPCitemdb resolves 817053024002 to "SmartyPants Kids Multivitamin & Fiber Gummies for Digestive Health - 90ct" (SmartyPants) — consistent with this listing.
Locked evidence record →Open the full source-linked findingA count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Written reviews rose from 41 to 84 between July 8, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
Filed address
DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 4.5 g of prebiotic fiber (inulin-type) per serving. Studies we found used 3 g–10 g a day, so this sits inside that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 2 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
$0.73 per labeled serving
matching UPC/GTIN · checked Aug 3, 2026
View on Amazon ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
No official brand storefront is confirmed in this record. That is neutral, but it prevents a direct brand-price, label, review, and document check.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built August 04, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.