full reportFull record · 817053024002 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 21 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Carbohydrate | 7 g | — | |
| Dietary Fiber | 4.5 g | — | |
| Soluble Fiber | 4.5 g | — | |
| Total Sugars | 2.5 g | — | |
| Includes 2.5 g Added Sugars | 2.5 g | — | |
| Vitamin A (as retinyl palmitate) | 180 mcg | — | |
| Vitamin C (as ascorbic acid) | 45 mg | — | |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) | — | |
| Vitamin E (as d-alpha tocopherol from sunflower oil) | 6.6 mg | — | |
| Vitamin K (as phylloquinone) | 20 mcg | — | |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg | — | |
| Riboflavin (vitamin B2) | 0.16 mg | — | |
| Vitamin B6 (as pyridoxine HCl) | 1 mg | — | |
| Folate (as L-methylfolate, calcium salt) | 250 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg | — | |
| Biotin | 16 mcg | — | |
| Iodine (as potassium iodide) | 90 mcg | — | |
| Zinc (as zinc citrate) | 1.6 mg | — | |
| Sodium | 25 mg | — | |
| Inositol | 2 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The package carries a Clean Label Project seal, which we read from the product photographs. We have not queried Clean Label Project's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
USPTO lists SmartyPants, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
UPCitemdb resolves 817053024002 to "SmartyPants Kids Multivitamin & Fiber Gummies for Digestive Health - 90ct" (SmartyPants) — consistent with this listing.
Written reviews rose from 41 to 84 between July 8, 2025 and July 31, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
SmartyPants, Inc. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Prenatal Multivitamin & Choline, Folate, DHA”. Certification covers contents and contaminants — not effectiveness.
This recall is not about the product on this page. Smartypants Vitamins recalled a different product on November 13, 2018. FDA has since closed that case. The recalled item was “Smartypants Kids Complete, Non GMO Multi and omega 3's vitamin D3 for bones, vitamin B12 for Energy: 90 gummies. UPC 8 5136 00425 5 Distributed by SmartyPants Inc., Marina d”. FDA recorded the reason as “Consumer complaints of finding foreign objects in bottles of gummy vitamins”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 40 on 2025-07-03 to 84 on 2026-07-31 (net +44). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 817053024002.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “SmartyPants, Inc.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…CERTIFIED CLEAN, 3RD PARTY TESTED FORMULA: Our kids vitamins earned the Clean Label Project Purity Award!…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. Under NSF/ANSI 173, NSF lists SmartyPants, Inc. products, including Kids Digestive 2 Billion CFU Probiotic, Grape, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “SmartyPants Kids Multivitamin & Fiber Gummies: Prebiotic Fiber to Support Kids Digestion with Vitamin D3, C, Vitamin B12, B6, A, Zinc, Biotin, Folate, Three Fruit Flavors” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 4.5 g — within the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 1.6 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 817053024002 — via source listing UPC |
| Brand | SmartyPants |
| Source listing identifier | B0DPB7CBZS |
| Retailer listing title | SmartyPants Kids Multivitamin & Fiber Gummies: Prebiotic Fiber to Supp… show full titleSmartyPants Kids Multivitamin & Fiber Gummies: Prebiotic Fiber to Support Kids Digestion with Vitamin D3, C, Vitamin B12, B6, A, Zinc, Biotin, Folate, Three Fruit Flavors, 90 Count (30 Day Supply) |
| USPTO brand owner | SmartyPants, LLC · LIMITED LIABILITY COMPANY; CORPORATION · DELAWARE, USA |
| Owner filed address | DELAWARE, USA) DBA SmartyPants Healthy Minds, LLC; 827 Marco Place, Venice, CALIFORNIA 90291, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 3 Gummies |
| Servings per container | 30 |
| Pack statement | 90 Gummies |
| Badges printed on pack | Clean Label Project, Clean Label Project Purity Award, NSF, Contains Certified NSF, Non-GMO Project, Non-GMO Tested, Non-GMO Project Verified |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Carbohydrate | 7 g | High clearly legible in the photo |
| Dietary Fiber | 4.5 g | High clearly legible in the photo |
| Soluble Fiber | 4.5 g | High clearly legible in the photo |
| Total Sugars | 2.5 g | High clearly legible in the photo |
| Includes 2.5 g Added Sugars | 2.5 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 180 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 45 mg | High clearly legible in the photo |
| Vitamin D (as cholecalciferol) | 20 mcg (800 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol from sunflower oil) | 6.6 mg | High clearly legible in the photo |
| Vitamin K (as phylloquinone) | 20 mcg | High clearly legible in the photo |
| Thiamin (vitamin B1 as thiamin mononitrate) | 0.1 mg | High clearly legible in the photo |
| Riboflavin (vitamin B2) | 0.16 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine HCl) | 1 mg | High clearly legible in the photo |
| Folate (as L-methylfolate, calcium salt) | 250 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 2.4 mcg | High clearly legible in the photo |
| Biotin | 16 mcg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 90 mcg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 1.6 mg | High clearly legible in the photo |
| Sodium | 25 mg | High clearly legible in the photo |
| Inositol | 2 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Daily Nutrients & Prebiotic Fiber Made Simple” · “30 Day Supply” · “Dietary Supplement” · “15 Daily Nutrients to Fill Gaps Kids May Have*” · “4.5 g Fiber per 3 Gummies for Digestion*” · “Vitamins C & D for Immune Support*” · “Vitamin K for Bone Health*” · “Iodine for Cognitive Development*”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $21.98 checked Aug 04, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 817053024002 · built August 04, 2026 · lookcloser.ai · corrections@lookcloser.ai