“GMP”
Evidence →“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.
Exact product checked · GTIN 00850009136367Shore Magic · checked Jul 21, 2026 · on sale since Sep 7, 2023🇺🇸 USPTO wordmark owner · Generation Joy LLC · Delaware, USA
Quick read · Shore Magic
Shore Magic Premium Marine Collagen Powder – Hydrolyzed Type…
Checked against public sources between July 21 and July 24, 2026 · LookCloser does not sell or recommend supplements.
4servings per container
4.5 / 5rating at observation
68visible ratings
Does the marketing hold up?
Research links are available for collagen peptides. Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.
Is the dose real?Panel read — dose not verified7 ingredients listed; no advertised amount we could confirm against them
What a serving costs$3.43per serving, at the checked price
Is it tested?No testing claim made
Who’s behind it?🇺🇸Generation Joy LLClimited liability company · Delaware, USA
Is it the real thing?✓Barcode matches outside records
Trouble on record?✓No recalls found
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
2◖ partly confirmedno contradictions · no recalls
The label itself
What the Supplement Facts panel says
| Calories | 35 |
|---|---|
| Total Carbohydrates | 0g |
| Total Sugars | 0g |
| Includes | 0g Added Sugars |
| Protein | 9g |
| Sodium | 20mg |
| Marine Collagen Peptides | 10g |
Printed on the package: FISH · GMP · NUT FREE · EGG FREE · DAIRY FREE · GLUTEN FREE · NON GMO · DOCTOR RECOMMENDED
We read 7 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed2
“Shore Magic Premium Marine Collagen Powder – Hydrolyzed Type I, II, III & IV Peptides from Wild-Caught Fish – Supports Skin, Hair, Nails & Joints…”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 1 useful finding
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
CheckedCan you trust the review pattern?
We can see -2 of this product’s 12 reviews — the count fell between August 14 and November 23, 2025. That is too small a slice to say anything about the wider pattern.
A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Evidence and sources
Written reviews fell from 14 to 12 between August 14 and November 23, 2025. No single 30-day window in the dated series shows a rise.
Locked evidence record →Open the full source-linked findingWhat remains open 3
- No FDA recall matched this brand in the current search.
- We have not found a public label filing for this exact product.
- Barcode checksum is valid; no independent product record was found.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
🇺🇸
Generation Joy LLCLimited Liability Company · exact supplement-class mark for SHORE MAGIC
Filed address
1411 Broadway, 2nd Floor, New York, New York 10018, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$48.00
$3.43 per labeled serving
matching UPC/GTIN · checked Sep 1, 2026
View on Amazon ↗Brand website
Official product-page candidate · UPC absent$380.00
Official shopping lead; excluded from exact price comparisons.
Premium Marine Collagen Powder · Default Title. Confirm the package UPC/GTIN before buying.
Check brand website ↗iHerb
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗Target
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.