full reportFull record · 850009136367 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 7 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 35 | — | |
| Total Carbohydrates | 0g | — | |
| Total Sugars | 0g | — | |
| Includes | 0g Added Sugars | — | |
| Protein | 9g | — | |
| Sodium | 20mg | — | |
| Marine Collagen Peptides | 10g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Generation Joy LLC (LIMITED LIABILITY COMPANY) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews fell from 14 to 12 between August 14 and November 23, 2025. No single 30-day window in the dated series shows a rise.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 2 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
14 servings × 10 g = 140 g, matching the printed net weight 140 g (NET WT. 4.93 OZ (140g)). This checks agreement within the photo read; it is not an independent contents test.
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
Exact-listing history records written-review counts from 15 on 2025-08-07 to 12 on 2025-11-23 (net -3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 850009136367.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Professional-endorsement claim “…DOCTOR RECOMMENDED…” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Manufacturing claim “…GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “Shore Magic Premium Marine Collagen Powder – Hydrolyzed Type I, II, III & IV Peptides from Wild-Caught Fish – Supports Skin, Hair, Nails & Joints – Unflavored, Kosher, 14” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Marine Collagen Peptides | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 10 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850009136367 |
| Brand | Shore Magic |
| Source listing identifier | B0CHLG23NW |
| Retailer listing title | Shore Magic Premium Marine Collagen Powder – Hydrolyzed Type I, II, II… show full titleShore Magic Premium Marine Collagen Powder – Hydrolyzed Type I, II, III & IV Peptides from Wild-Caught Fish – Supports Skin, Hair, Nails & Joints – Unflavored, Kosher, 14 Servings |
| USPTO brand owner | Generation Joy LLC · LIMITED LIABILITY COMPANY · Delaware, USA |
| Owner filed address | 1411 Broadway, 2nd Floor, New York, New York 10018, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Tbsp (10g) |
| Servings per container | 14 |
| Net weight | NET WT. 4.93 OZ (140g) |
| Badges printed on pack | FISH, GMP, NUT FREE, EGG FREE, DAIRY FREE, GLUTEN FREE, NON GMO, DOCTOR RECOMMENDED, GOOD MANUFACTURING PRACTICE, ANTI-AGING AWARDS |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 35 | High clearly legible in the photo |
| Total Carbohydrates | 0g | High clearly legible in the photo |
| Total Sugars | 0g | High clearly legible in the photo |
| Includes | 0g Added Sugars | High clearly legible in the photo |
| Protein | 9g | High clearly legible in the photo |
| Sodium | 20mg | High clearly legible in the photo |
| Marine Collagen Peptides | 10g | High clearly legible in the photo |
Claims printed on the packaging:
“DIETARY SUPPLEMENT” · “UNFLAVORED” · “Supports Your Overall Wellness” · “SKIN” · “NAILS” · “HAIR” · “JOINTS” · “GUT HEALTH”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $67.42 checked Sep 03, 2026 — varies by variant/session; price history pending |
Brand store shoremagic.com: 16 supplement products (+2 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 850009136367 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai