“CERTIFIED”
Evidence →“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.
Exact product checked · GTIN 00850018469432FIRST DAY · checked Aug 1, 2026 · on sale since Nov 20, 2024🇺🇸 USPTO wordmark owner · First Day, Inc. · DELAWARE, USA
Quick read · FIRST DAY
FIRST DAY Teen Multivitamin Gummy with Organic Fruit & Veggie…
Checked against public sources on August 1, 2026 · LookCloser does not sell or recommend supplements.
60gummies · 30 servings
Does the marketing hold up?
Every ingredient shows its amount · 17 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Is the dose real?Panel read — dose not verified17 ingredients listed; no advertised amount we could confirm against them
What a serving costs$1.12per serving, at the checked price
Is it tested?✓Clean Label Project seal printed on the labelwe read it off the package photo
Who’s behind it?🇺🇸First Day, Inc.corporation · DELAWARE, USA
Is it the real thing?✓Barcode matches outside records
Trouble on record?✓No recalls found
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
2◖ partly confirmedno contradictions · no recalls
The label itself
What the Supplement Facts panel says
| Calories | 15 |
|---|---|
| Total Carbohydrates | 4 g |
| Dietary Fiber | 2 g |
| Total Sugars | 2 g |
| Includes Added Sugars | 2 g |
| Vitamin A (as beta-carotene) | 230 mcg RAE |
| Vitamin C (as ascorbic acid) | 65 mg |
| Vitamin D3 (as cholecalciferol from lichens) | 12 mcg |
| Vitamin E (as d-alpha-tocopherol from sunflower oil) | 7 mg |
| Vitamin B1 (as thiamine mononitrate) | 0.38 mg |
| Vitamin B2 (as riboflavin) | 0.45 mg |
| Vitamin B6 (as pyridoxine hydrochloride) | 0.8 mg |
| Folate (as L-methyltetrahydrofolate, calcium salt) | 344 mcg DFE |
| Vitamin B12 (as methylcobalamin) | 2.1 mcg |
| Magnesium (as magnesium citrate) | 30 mg |
| Zinc (as zinc citrate) | 2 mg |
| Vitamin K2 (as menaquinone-7) | 32 mcg |
Printed on the package: NON GMO · VEGAN · GMP CERTIFIED · GOOD MANUFACTURING PRACTICE · Clean Label Project
We read 17 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed2
“Nutrient Support: First Day vitamins for teens are crafted with 12 essential nutrients including vitamins A, B, C, D3, and E, magnesium, zinc, and…”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
CheckedIs the label honest?
Every ingredient shows its amount · 17 ingredients listed.
Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Evidence and sources
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingCheckedWho is behind it?
The barcode identity checks out · 850018469432.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
Open Food Facts resolves 850018469432 to "MULTI + SUPERFOODS" (first day) — consistent with this listing.
Locked evidence record →Open the full source-linked findingCheckedCan you trust the review pattern?
Reviews rose from 138 to 579 between July 10, 2025 and July 30, 2026 — no sudden jump.
A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Evidence and sources
Written reviews rose from 138 to 579 between July 10, 2025 and July 30, 2026. The largest rise inside any single 30-day window was about 76, so the count moved in steps rather than in one burst.
Locked evidence record →Open the full source-linked findingWhat remains open 2
- No FDA recall matched this brand in the current search.
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
🇺🇸
First Day, Inc.Corporation · exact supplement-class mark for FIRST DAY
Filed address
DELAWARE, USA) DBA First Day; 1819 Polk St. (STE 387), San Francisco, CALIFORNIA 94109, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 30 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.
0studied 200 mg–420 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 2 g of prebiotic fiber (inulin-type) per serving. Studies we found used 3 g–10 g a day, so this sits below that range.
0studied 3 g–10 g
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 2 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
0studied 8 mg–40 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$33.56
$1.12 per labeled serving
matching UPC/GTIN · checked Aug 1, 2026
View on Amazon ↗iHerb
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗Target
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.