“THIRD PARTY TESTED: Every lot must pass our rigorous third party testing review for heavy metals, major allergens, and”
Evidence →A testing body is named on the listing, but we found no lot-specific certificate of analysis.
Exact product checked · GTIN 00850031975040Ritual · checked Jul 21, 2026 · on sale since Mar 21, 2022🇺🇸 USPTO wordmark owner · Natals, Inc. · DELAWARE, USA
Quick read · Ritual
Ritual Women's Prenatal Multivitamins
Checked against public sources between July 21 and July 24, 2026 · LookCloser does not sell or recommend supplements.
60capsules · 30 servings
Does the marketing hold up?
Every ingredient shows its amount · 12 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Is the dose real?Panel read — dose not verified12 ingredients listed; no advertised amount we could confirm against them
What a serving costs$1.43per serving, at the checked price
Is it tested?✓Clean Label Project seal printed on the labelwe read it off the package photo
Who’s behind it?🇺🇸Natals, Inc.corporation · DELAWARE, USA
Is it the real thing?✓Barcode matches outside records
Trouble on record?✓No recalls found
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
2◖ partly confirmedno contradictions · no recalls
The label itself
What the Supplement Facts panel says
| Vitamin D | 50 mcg (2000 IU) |
|---|---|
| Vitamin E | 7 mg |
| Folate | 1000 mcg DFE |
| Vitamin B12 | 8 mcg |
| Biotin | 150 mcg |
| Choline | 55 mg |
| Iron | 18 mg |
| Iodine | 150 mcg |
| Magnesium | 32 mg |
| Omega-3 Docosahexaenoic Acid (DHA) Fatty Acids | 350 mg |
| Boron | 0.7 mg |
| Vitamin K2 | 90 mcg |
Printed on the package: NON GMO Project VERIFIED · ClimeCo CERTIFIED Product · Certified B Corporation · FSA/HSA Eligible · Vegan · Made Traceable · Non-GMO Project Vertified · clean label PROJECT
We read 12 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed2
“formula includes active, methylated Folate from Italy - for brain support, Omega-3 DHA from microalgae discovered in Nova Scotia - for heart…”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Ingredient research can support context, but it is not a trial of this exact product.
Marketing language, not scored
The #1 best-selling prenatal backed its own human clinical trial
Quick read · 2 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
CheckedIs the label honest?
Every ingredient shows its amount · 12 ingredients listed.
Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Evidence and sources
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingCheckedWho is behind it?
The barcode identity checks out · 850031975040.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
Open Food Facts resolves 850031975040 to "Prenatal Multivitamin" (Ritual) — consistent with this listing.
Locked evidence record →Open the full source-linked findingWhat remains open 2
- No FDA recall matched this brand in the current search.
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
🇺🇸
Natals, Inc.Corporation · exact supplement-class mark for RITUAL
Filed address
DELAWARE, USA) DBA Ritual; 1370 N St Andrews Place, Los Angeles, California 90028, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 350 mg of omega-3 (EPA + DHA) per serving. Studies we found used 300 mg–1.8 g a day, so this sits inside that range.
0studied 300 mg–1.8 g
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 32 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.
0studied 200 mg–420 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 0.7 mg of boron per serving. Studies we found used 3 mg–10 mg a day, so this sits below that range.
0studied 3 mg–10 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$42.98
$1.43 per labeled serving
matching UPC/GTIN · checked Sep 2, 2026
View on Amazon ↗iHerb
Exact UPC/GTIN match$42.99
$1.43 per labeled serving
matching UPC/GTIN · checked Jul 24, 2026
View on iHerb ↗Target
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $42.98; iHerb was highest at $42.99 — a $0.01 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.