Full record · 850031975040 · back to the summary
Ritual Women's Prenatal Multivitamins - 60 Capsules
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Intake method matches the research
Nothing in this listing contradicts how these ingredients were studied (magnesium, boron, multivitamin / greens blend). For example, magnesium: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
UPC independently corroborated
Open Food Facts resolves 850031975040 to "Prenatal Multivitamin" (Ritual) — consistent with this listing.
Testing claim names a recognized certifier
A named certifier/laboratory appears in the listing (registry cross-check pending).
No data yet: Trademark owner candidates are ambiguous
USPTO returned multiple live supplement-related marks with the exact brand wordmark and different registrants. The owner is withheld until the product-to-mark identity is pinned down.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the photos (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,540 on 2026-01-29 to 1,705 on 2026-07-14 (net +165). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…n daily can be a more enjoyable experience.* THIRD PARTY TESTED: Every lot must pass our rigorous third part…” | Partly supported We looked for: a named laboratory, a certificate of analysis, or a certification-registry entry | A testing body is named on the listing, but no lot-specific certificate of analysis was located. |
| Benefit claim “…ve, methylated Folate from Italy - for brain support, Omega-3 DHA from microalgae discovered in N…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 32 mg — below the studied range |
| Boron | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 0.7 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850031975040 |
| Brand | Ritual |
| Source listing identifier | B09W363MVD |
| Retailer listing title | Ritual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings… show full titleRitual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings |
From the label (photo-read)
| Serving size | Two (2) Vegan Capsules |
| Servings per container | 30 |
| Pack statement | 60 VEGAN CAPS |
| Badges printed on pack | NON GMO Project VERIFIED, clean label PROJECT PURITY AWARD, ClimeCo CERTIFIED Product, Certified B Corporation, FSA/HSA Eligible, Vegan, Made Traceable®, Non-GMO Project Vertified |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin D | 50 mcg (2000 IU) | High clearly legible in the photo |
| Vitamin E | 7 mg | High clearly legible in the photo |
| Folate | 1000 mcg DFE | High clearly legible in the photo |
| Vitamin B12 | 8 mcg | High clearly legible in the photo |
| Biotin | 150 mcg | High clearly legible in the photo |
| Choline | 55 mg | High clearly legible in the photo |
| Iron | 18 mg | High clearly legible in the photo |
| lodine | 150 mcg | High clearly legible in the photo |
| Magnesium | 32 mg | High clearly legible in the photo |
| Omega-3 Docosahexaenoic Acid (DHA) Fatty Acids | 350 mg | High clearly legible in the photo |
| Boron | 0.7 mg | High clearly legible in the photo |
| Vitamin K2 | 90 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“Prenatal Multivitamin” · “Dietary Supplement” · “VEGAN CAPSULES” · “The #1 best-selling prenatal backed its own human clinical trial.” · “Delayed-Release Capsule Design” · “Gluten and Major Allergen Free” · “No Artificial Colorants” · “Demonstrate key nutrient bioavailability”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
multivitamin / greens blend — NIH ODS — Multivitamin/mineral supplements fact sheet · PubMed search: multivitamin supplementation outcomes · ClinicalTrials.gov — 497 registered studies
ℹ Use pattern in research: research evaluates multivitamins ingredient-by-ingredient — blend-level health claims outrun what blend-level evidence can show.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 850031975040 · built July 21, 2026 · lookcloser.ai · corrections@lookcloser.ai