Exact product checked · GTIN 00850043179429Santa Cruz Paleo · checked Jul 30, 2026 · on sale since Jul 26, 2024🇺🇸 USPTO wordmark owner · Santa Cruz Paleo Incorporated · DELAWARE, USAPackage says distributed by: Santa Cruz Paleo Inc · Del Mar, CA 92014
Quick read · Santa Cruz Paleo
Santa Cruz Paleo Electrolyte Powder
Checked against public sources on July 30, 2026 · LookCloser does not sell or recommend supplements.
30servings per container
Does the marketing hold up?
Package and trademark records name different responsible entities. The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing…
Is the dose real?Panel read — dose not verified15 ingredients listed; no advertised amount we could confirm against them
What a serving costs$1.00per serving, at the checked price
Is it tested?No testing claim made
Who’s behind it?🇺🇸Santa Cruz Paleo Incorporatedcorporation · DELAWARE, USA
Is it the real thing?✓Barcode matches outside records
Trouble on record?✓No recalls found
The label itself
What the Supplement Facts panel says
Serving size Serving Size: 1 scoop (5.42g) · 30 servings per container · Net Wt. 5.7 oz (162.6g)
Calories
0
Total Fat
0 g
Sat. Fat
0 g
Trans Fat
0 g
Cholest.
0 mg
Sodium
800 mg
Total Carb
2 g
Total Sugar
0 g
Incl. Added Sugars
0 g
Protein
0 g
Vit. D
0 mcg
Calcium
40 mg
Iron
0 mg
Potas.
300 mg
Mag.
60 mg
Printed on the package:PALEO · KETO · SUGAR FREE · GLUTEN FREE · Soy Free
We read 15 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Public contextIs the label honest?
The headline amount is not tied to a panel row for the same ingredient
You are being sold on an ingredient the verified panel does not separately declare. The brand should explain the mismatch.
Evidence and sources
The listing presents 1 mg for potassium, but vision:claude-cli:subscription does not contain a same-name quantified row. The saved image read may be incomplete, so this is a specific question to resolve rather than a contradiction.
Reviews rose from 57 to 137 between July 20, 2025 and July 30, 2026 — no sudden jump.
A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.
Evidence and sources
Written reviews rose from 57 to 137 between July 20, 2025 and July 30, 2026. The largest rise inside any single 30-day window was about 19, so the count moved in steps rather than in one burst.
No FDA recall matched this brand in the current search.
We have not found a public label filing for this exact product.
Barcode checksum is valid; no independent product record was found.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
🇺🇸
Santa Cruz Paleo IncorporatedCorporation · exact supplement-class mark for SANTA CRUZ PALEO
Registration6382516
Registered2021-06-08
AssignmentsNo transfers recorded
Filed address 922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Only one exact price was available at build time; prices change by date, seller, and promotion.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.
