Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 850043179429 · back to the summary
Santa Cruz Paleo Electrolyte Powder, Mango Lemonade
Exact product checkedGTIN 00850043179429 · checked 2026-07-30
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The named ingredient is not separately quantified
MARKETING1 mg — listing title
PANELPanel read — named ingredient amount not separately listedTotal Carb 2 g + Potas. 300 mg
named amount openThe panel was read, but it does not give a separate amount for potassium. The listing claim cannot be compared to a named panel row.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 0 | — | |
| Total Fat | 0 g | — | |
| Sat. Fat | 0 g | — | |
| Trans Fat | 0 g | — | |
| Cholest. | 0 mg | — | |
| Sodium | 800 mg | — | |
| Total Carb | 2 g | — | |
| Total Sugar | 0 g | — | |
| Incl. Added Sugars | 0 g | — | |
| Protein | 0 g | — | |
| Vit. D | 0 mcg | — | |
| Calcium | 40 mg | — | |
| Iron | 0 mg | — | |
| Potas. | 300 mg | — | |
| Mag. | 60 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
The review count moved gradually, not in one burst
Written reviews rose from 57 to 137 between July 20, 2025 and July 30, 2026. The largest rise inside any single 30-day window was about 19, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The headline amount is not tied to a panel row for the same ingredient
The listing presents 1 mg for potassium, but vision:claude-cli:subscription does not contain a same-name quantified row. The saved image read may be incomplete, so this is a specific question to resolve rather than a contradiction.
Listed amounts fit the serving
Technical check only: the panel’s 11 actives sum to 2,400 mg, which fits inside the ≈5,420 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Photo-read pack math is internally consistent
30 servings × 5.42 g = 162.6 g, matching the printed net weight 162.6 g (Net Wt. 5.7 oz (162.6g)). This checks agreement within the photo read; it is not an independent contents test.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 55 on 2025-07-13 to 137 on 2026-07-30 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Package and trademark records name different responsible entitie
The package says distributed by: Santa Cruz Paleo Inc, Del Mar, CA 92014. USPTO names Santa Cruz Paleo Incorporated as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 850043179429.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…This ensures optimal function of your body's sodium-potassium pumps, with an extra boost to enhance your performance and…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 850043179429 — via source listing UPC |
| Brand | Santa Cruz Paleo |
| Source listing identifier | B0DB99PD1B |
| Retailer listing title | Santa Cruz Paleo Electrolyte Powder, Mango Lemonade, Sugar Free Hydrat… show full titleSanta Cruz Paleo Electrolyte Powder, Mango Lemonade, Sugar Free Hydration Drink Mix with Himalayan Pink Salt, Sea Salt, Magnesium Glycinate, Potassium Chloride, Sweetened with Stevia, 30 Servings |
| USPTO brand owner | Santa Cruz Paleo Incorporated · CORPORATION · DELAWARE, USA |
| Owner filed address | 922 Lundy Ln, Los Altos, CALIFORNIA 94024, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 1 scoop (5.42g) |
| Servings per container | 30 |
| Net weight | Net Wt. 5.7 oz (162.6g) |
| Pack statement | 30 Servings |
| Badges printed on pack | PALEO, KETO, SUGAR FREE, GLUTEN FREE, Paleo, Keto, Soy Free, Gluten Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 0 | High clearly legible in the photo |
| Total Fat | 0 g | High clearly legible in the photo |
| Sat. Fat | 0 g | High clearly legible in the photo |
| Trans Fat | 0 g | High clearly legible in the photo |
| Cholest. | 0 mg | High clearly legible in the photo |
| Sodium | 800 mg | High clearly legible in the photo |
| Total Carb | 2 g | High clearly legible in the photo |
| Total Sugar | 0 g | High clearly legible in the photo |
| Incl. Added Sugars | 0 g | High clearly legible in the photo |
| Protein | 0 g | High clearly legible in the photo |
| Vit. D | 0 mcg | High clearly legible in the photo |
| Calcium | 40 mg | High clearly legible in the photo |
| Iron | 0 mg | High clearly legible in the photo |
| Potas. | 300 mg | High clearly legible in the photo |
| Mag. | 60 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Superior Ingredients” · “30 Servings” · “1000mg sodium / serving” · “Bioavailable ingredients” · “No Artificial Additives or Sweeteners” · “All-Natural Taste” · “Sodium is an essential electrolyte needed for cell communication, muscle contractions, and sustained endurance through a” · “Our electrolytes are carefully formulated with a ration of 5mg sodium to 1mg potassium.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $29.99 checked Aug 02, 2026 — varies by variant/session; price history pending |
Brand store santacruzpaleo.com: 67 supplement products (+28 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 850043179429 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai