Specific fact confirmed
UPC independently corroborated
Open Food Facts resolves 857141004967 to "viactiv caramel" () — consistent with this listing.
What checks out · Viactiv
Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men
USPTO names MEAD JOHNSON & COMPANY as the brand owner.
Rebuilt from public sources on July 22, 2026 · evidence availability is not a safety or effectiveness verdict.
What this means for you · What checks out
What the record confirms
USPTO lists MEAD JOHNSON & COMPANY (['CORPORATION', 'CORPORATION']) in ['DELAWARE, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself p…
Panel, decoded
The 650 mg calcium claim matches the panel
MARKETING650 mg — listing title
PANELCalcium 650 mg — same amountCalcium 650 mg
matches panelWe did the comparison: the listing claims 650 mg of calcium, and the listing-image panel shows 650 mg calcium 1 chew. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin D | 12.5 mcg (500 IU) | — | |
| Vitamin K | 40 mcg | — | |
| Calcium | 650 mg | — | |
| Sodium | 10 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Public ownership record
🇺🇸
MEAD JOHNSON & COMPANY['Corporation', 'Corporation'] · exact mark owner for VIACTIV
2400 West Lloyd Expressway, Evansville, INDIANA 477210001, UNITED STATES
Filed address
2400 West Lloyd Expressway, Evansville, INDIANA 477210001, UNITED STATES
This is the USPTO owner of the brand wordmark. It tells a shopper who is behind the brand, but does not by itself identify the manufacturer or prove where this product was made.
Review history
–/ 5
not shownvisible ratings
Review counts rose gradually. Written-review counts rose from 583 to 631 across the observed period. That describes count movement, not review authenticity or product quality. A variation family may share some public counts.
Keepa exact-listing history · counts do not prove authenticity · variation family may share counts
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Open the full evidence trailSources, edge cases, and every unresolved check
Confirmed evidence
What checked out02
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Exact trademark owner identified
USPTO lists MEAD JOHNSON & COMPANY (['CORPORATION', 'CORPORATION']) in ['DELAWARE, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 857141004967 to "viactiv caramel" () — consistent with this listing.
Documented concerns
What needs caution00
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing04
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
No label filed with NIH's public catalog
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 583 on 2026-03-26 to 631 on 2026-07-20 (net +48). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: 0.65 g of the 0.65 g headline is calcium. Which independent lab can confirm that amount in this product?
The panel resolves the front-label arithmetic. The remaining question is lot-specific contents and stability; published category testing gives context, not a test of this product.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 857141004967.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
Record built July 22, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.