Full record · 857141004967 · back to the summary
Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The 650 mg calcium claim matches the panel
We did the comparison: the listing claims 650 mg of calcium, and the listing-image panel shows 650 mg calcium 1 chew. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin D | 12.5 mcg (500 IU) | — | |
| Vitamin K | 40 mcg | — | |
| Calcium | 650 mg | — | |
| Sodium | 10 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
Exact trademark owner identified
USPTO lists MEAD JOHNSON & COMPANY (['CORPORATION', 'CORPORATION']) in ['DELAWARE, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
UPC independently corroborated
Open Food Facts resolves 857141004967 to "viactiv caramel" () — consistent with this listing.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Not found in NIH's DSLD label registry
The NIH Dietary Supplement Label Database has no matching label yet. Ingestion lags the market — recorded as a gap, not a strike.
180-day review-count history is on file
Exact-listing history records written-review counts from 583 on 2026-03-26 to 631 on 2026-07-20 (net +48). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…men & Men - Chewable Calcium for Bone Health Support, 650 mg per Serving, Vitamin D & K for High…” | Not assessed We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 857141004967 |
| Brand | Viactiv |
| Source listing identifier | B004N6GAAQ |
| Retailer listing title | Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Ch… show full titleViactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Chewable Calcium for Bone Health Support, 650 mg per Serving, Vitamin D & K for High Absorption - 60 Count, Caramel |
| USPTO brand owner | MEAD JOHNSON & COMPANY · ['CORPORATION', 'CORPORATION'] · ['DELAWARE, USA', 'DELAWARE, USA'] |
| Owner filed address | 2400 West Lloyd Expressway, Evansville, INDIANA 477210001, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Chew |
| Servings per container | 30 |
| Pack statement | 60 |
| Badges printed on pack | WINNER, WOMEN'S CHOICE AWARD |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin D | 12.5 mcg (500 IU) | High clearly legible in the photo |
| Vitamin K | 40 mcg | High clearly legible in the photo |
| Calcium | 650 mg | High clearly legible in the photo |
| Sodium | 10 mg | High clearly legible in the photo |
Claims printed on the packaging:
“DIETARY SUPPLEMENT” · “MAX FORMULA” · “LESS SUGAR” · “Vs. Leading Gummy” · “650 mg CALCIUM” · “2 CHEWS = 100% DV” · “BONE STRENGTHENING” · “Rich Caramel”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or identity-bound at build time.
Brand store viactiv.com: 0 supplement products — a small, focused catalog — the shape of a brand built around its own line.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 857141004967 · built July 22, 2026 · lookcloser.ai · corrections@lookcloser.ai