full reportFull record · lc-08bff242 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 8 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Biotin | 3000 mcg | — | |
| Pantothenic acid (as D-Calcium Pantothenate) | 20 mg | — | |
| Zinc (as Zinc Oxide) | 15 mg | — | |
| Copper (as Copper Sulfate) | 2 mg | — | |
| Apple extract 5:1 (Malus domestica L.) (Fruit) with natural occuring content of procyanidin-B2 | 300 mg | — | |
| Millet extract 5:1 (Panicum miliaceum L.) (Seed) | 250 mg | — | |
| Horsetail extract (Equisetum arvense L.) (Aerial parts) | 200 mg | — | |
| L-methionine | 50 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #211701 “Hair Volume” (New Nordic), entered 2019-12-22, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — New Nordic Healthbrands AB, Malmoe, Sweden.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Nordic Healthbrands AB, New Nordic Healthbrands AB (public limited company (plc); SWEDEN). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 675 on 2025-07-02 to 720 on 2026-07-17 (net +45). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “NEW NORDIC Hair Volume Daily Biotin Support Supplement…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Zinc (as Zinc Oxide) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-08bff242 (internal — no barcode published, which limits cross-checking) |
| Brand | NEW NORDIC |
| Source listing identifier | B00K7GIMCU |
| USPTO brand-owner record | New Nordic Healthbrands AB · SWEDEN · registration 7699754 · Hyllie boulevard 34, SE-215 32 Malmö, SWEDEN |
| USPTO brand-owner record | New Nordic Healthbrands AB (public limited company (plc); SWEDEN) · SWEDEN · registration 6893401 · SWEDEN); SODRA FORSTADSGATAN 3 C, S-211 43 MALMO, N/A, SWEDEN |
| USPTO brand-owner record | New Nordic Healthbrands AB (public limited company (plc); SWEDEN) · SWEDEN · registration 7699749 · SWEDEN); Hyllie boulevard 34, SE-215 32 Malmö, SWEDEN |
From the label (photo-read)
| Serving size | Serving Size: 1 tablet |
| Servings per container | 90 |
| Pack statement | 90 tablets |
| Badges printed on pack | with botanicals, delicious living 2024 Awards CONSUMER CH, delicious living 2024 Awards RETAILER CH, betternutrition 2016 BEST OF NATURAL BEA, beauty shortlist WELLBEING AWARDS 2020 E, CEW UK BEAUTY A |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Biotin | 3000 mcg | High clearly legible in the photo |
| Pantothenic acid (as D-Calcium Pantothenate) | 20 mg | High clearly legible in the photo |
| Zinc (as Zinc Oxide) | 15 mg | High clearly legible in the photo |
| Copper (as Copper Sulfate) | 2 mg | High clearly legible in the photo |
| Apple extract 5:1 (Malus domestica L.) (Fruit) with natural | 300 mg | High clearly legible in the photo |
| Millet extract 5:1 (Panicum miliaceum L.) (Seed) | 250 mg | High clearly legible in the photo |
| Horsetail extract (Equisetum arvense L.) (Aerial parts) | 200 mg | High clearly legible in the photo |
| L-methionine | 50 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Nourishment for healthy and full hair†” · “90 tablets • Just 1 tablet per day” · “MANUFACTURED IN SWEDEN” · “BIOPECTIN® APPLE EXTRACT” · “With biotin, zinc, copper, millet and vitamin B5” · “Dietary supplement” · “Just 1 tablet per day” · “Patented ingredient”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 1 Tablet(s) · contents: 90 Tablet(s) · label #211701 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Biotin | 3000 mcg |
| Pantothenic Acid | 20 mg |
| Zinc | 15 mg |
| Copper | 2 mg |
| Apple extract | 300 mg |
| Millet extract | 250 mg |
| Horsetail extract | 200 mg |
| L-Cysteine | 60 mg |
| L-Methionine | 50 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.newnordic.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-08bff242 · built August 05, 2026 · lookcloser.ai · corrections@lookcloser.ai